Content Promotion & Backlink Strategy Lead (REMOTE)

Here's the enhanced job description based on the provided input:

📌 Core Information

Job Title: Content Promotion & Backlink Strategy Lead (REMOTE)

Company: Powered by Search

Location: Worldwide (4-hour overlap with Americas time zones)

Job Type: Full-time, Remote

Category: Marketing, SEO

Date Posted: April 3, 2025

Experience Level: 2-5 years

Remote Status: Yes, with 4-hour overlap with Americas time zones

🚀 Job Overview

Key aspects of this role include:

• Designing and implementing comprehensive backlink acquisition strategies
• Managing and mentoring a team of link prospectors and outreach specialists
• Driving campaign development based on competitive link gap analysis
• Ensuring consistent outreach quality and communication across all accounts
• Collaborating with the SEO team to create and develop holistic client strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of link building tactics and SEO principles.

📋 Key Responsibilities

🌟 Strategic Link Building Leadership (40%)

• Manage and mentor a team of link prospectors and outreach specialists
• Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts
• Drive campaign development based on competitive link gap analysis
• Set and monitor link acquisition KPIs and quality standards
• Ensure consistent outreach quality and communication across all accounts

ASSUMPTION: Success in this area requires strong leadership skills, strategic planning, and the ability to manage multiple client relationships effectively.

🔎 Technical SEO & Link Analysis (30%)

• Perform comprehensive backlink audits to identify link gaps and opportunities
• Analyze topical relevance patterns to determine ideal link types and anchor text
• Develop and optimize strategic outreach templates and processes
• Guide technical implementation of advanced link building tactics
• Build scalable systems for link prospecting and quality assessment

ASSUMPTION: Proficiency in technical SEO and link analysis tools is crucial for success in this area.

📈 Client Success & Reporting (30%)

• Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients
• Present link acquisition performance metrics tied to organic traffic growth
• Lead strategic planning sessions and quarterly business reviews
• Proactively identify and communicate link building opportunities

ASSUMPTION: Success in this area requires strong client management skills, data-driven decision making, and excellent communication abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of technical SEO experience, with at least 2 years focused specifically on link building

Required Skills:

• Proven track record of securing high-quality backlinks through white hat methods
• Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment
• Strong understanding of technical SEO factors and how backlinks influence rankings
• Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
• Deep knowledge of search intent and how content promotion affects organic rankings
• Track record of driving measurable traffic and ranking improvements through strategic link acquisition
• Demonstrated ability to manage multiple enterprise client relationships effectively

Preferred Skills:

• Experience with Google Analytics and Google Search Console
• Fluency in SQL or other data query languages
• Knowledge of JavaScript or other programming languages

ASSUMPTION: Candidates should have a proven track record in link building, strong analytical skills, and the ability to work independently and collaboratively in a remote environment.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on experience and performance)

Benefits:

• Competitive base salary + quarterly performance bonuses
• 5 weeks paid time off
• Flexible remote work (4-hour overlap with Americas time zones)
• Comprehensive health benefits for Canadian residents
• Regular in-person team meetups and annual retreat
• Weekly 1:1 coaching and professional development
• Work directly with clients (no account managers)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees

Founded: 2009

Company Description:

• Powered by Search helps B2B SaaS companies drive demand generation strategies that turn into revenue
• Specializes in B2B SaaS companies with high ACV, long sales cycles, and complex sales motions
• Clients include Varonis, Fortra, and Collibra

Company Specialties:

• SEO
• PPC
• Landing Page Optimization
• Web Design
• Conversion Rate Optimization
• User Experience
• SaaS Marketing
• Demand Generation
• B2B Marketing
• Google Ads
• LinkedIn Ads
• Hubspot
• and Salesforce

Company Website: poweredbysearch.com

ASSUMPTION: Powered by Search has a proven track record in driving demand generation strategies for B2B SaaS companies, with a strong focus on SEO and content marketing.

📊 Role Analysis

Career Level: Mid-career to senior-level role, with potential for growth into a management position

Reporting Structure: Reports directly to the Head of SEO or a similar role

Work Arrangement: Remote, with 4-hour overlap with Americas time zones

Growth Opportunities:

• Potential to lead a team of link prospectors and outreach specialists
• Opportunity to work directly with clients and drive strategic planning sessions
• Chance to advance to a management role or take on more responsibilities within the SEO team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.

🌍 Location & Work Environment

Office Type: Fully remote, with occasional in-person team meetups and annual retreat

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant tech industry and a strong startup ecosystem
• Close proximity to major tech hubs like New York and Silicon Valley
• Access to a large talent pool and diverse range of industries

Work Schedule: Flexible, with a 4-hour overlap with Americas time zones

ASSUMPTION: The remote work arrangement and flexible schedule provide a good work-life balance, with the opportunity to work from anywhere within the specified time zone.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the SEO team lead or a similar role
• Background check and offer

Key Assessment Areas:

• Technical SEO and link building expertise
• Strategic planning and problem-solving skills
• Leadership and team management abilities
• Data-driven decision making and analytical skills
• Excellent communication and client management skills

Application Tips:

• Highlight your relevant link building experience and achievements
• Demonstrate your understanding of technical SEO concepts and tools
• Showcase your ability to manage multiple client relationships and drive results
• Prepare for behavioral interview questions focused on leadership, problem-solving, and client management

ATS Keywords: Link building, SEO, backlink acquisition, content promotion, strategic planning, client management, team leadership, technical SEO, link gap analysis, competitor backlink profiling, topical relevance assessment

ASSUMPTION: The application process may vary depending on the specific role and the candidate's qualifications. It's essential to tailor your application and interview responses to the specific requirements of this role.

🛠️ Tools & Technologies

• Ahrefs, Semrush, or Majestic
• Google Analytics
• Google Search Console
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in the SEO and link building industry.

👔 Cultural Fit Considerations

Company Values:

• Give a Sh!t
• Always Be in It To Win It
• Be Obsessed with Serving Others
• Practice a Growth Mindset
• When We Fail, We Don't Lose the Lesson

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback
• Continuously learning and improving
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you ensure consistent outreach quality and communication across multiple client accounts?
• Can you provide an example of a time when you had to manage a difficult client relationship and achieve successful results?
• How do you stay up-to-date with the latest link building tactics and SEO trends?

ASSUMPTION: Candidates should align with Powered by Search's company values and work style, demonstrating a strong fit with the company culture and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client relationships and backlink campaigns simultaneously
• Keeping up with the latest link building tactics and SEO trends
• Adapting to a fully remote work environment and maintaining productivity
• Balancing strategic planning and execution responsibilities

ASSUMPTION: These challenges require strong time management, prioritization, and adaptability skills, as well as the ability to work independently and collaboratively in a remote environment.

📈 Similar Roles Comparison

• This role differs from other SEO or link building roles in its focus on strategic planning, team leadership, and client management
• It requires a broader range of skills and a deeper understanding of link building tactics and SEO principles
• Compared to other mid-career roles, this position offers significant growth potential and the opportunity to work directly with clients

ASSUMPTION: This role is well-suited for candidates with strong leadership skills, a strategic mindset, and a proven track record in link building and SEO.

📝 Sample Projects

• Developing a comprehensive backlink acquisition strategy for a new B2B SaaS client
• Conducting a competitive backlink analysis and creating a targeted outreach campaign
• Implementing advanced link building tactics to improve organic rankings for an existing client

ASSUMPTION: These sample projects demonstrate the strategic, analytical, and tactical skills required for success in this role, with a focus on driving measurable results through link building and SEO.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging link building campaign you've managed and how you overcame any obstacles?
• How do you approach link gap analysis and competitor backlink profiling to inform your link building strategies?
• Can you share an example of a time when you had to pivot your link building approach due to changes in the client's goals or market conditions?
• How do you ensure the scalability and efficiency of your link prospecting and outreach processes?
• Can you describe your experience working with a remote team and managing client relationships in a virtual environment?

ASSUMPTION: These questions help assess the candidate's technical SEO and link building expertise, as well as their leadership, problem-solving, and adaptability skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: poweredbysearch.applytojob.com/apply/vEYi8VzrBt/Content-Promotion-Backlink-Strategy-Lead-REMOTE
• Tailor your resume and cover letter to highlight your relevant link building experience and achievements
• Prepare for a phone or video screen with the hiring manager, focusing on your technical SEO and link building expertise
• Complete a technical assessment or case study, demonstrating your ability to analyze link data and develop strategic outreach campaigns
• Participate in final interviews with the SEO team lead or a similar role, showcasing your leadership, communication, and client management skills
• Follow up with the hiring manager one week after your final interview to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.