Content Promotion & Backlink Strategy Lead (REMOTE)

📌 Core Information 🔹 Job Title: Content Promotion & Backlink Strategy Lead (REMOTE) 🔹 Company: Powered by Search 🔹 Location: Worldwide (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 3, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing comprehensive backlink acquisition strategies for multiple enterprise B2B SaaS clients. - Managing and growing a portfolio of 3-5 enterprise B2B SaaS clients, driving organic traffic growth through strategic link acquisition. - Collaborating with the SEO team to create and develop holistic client strategies for maximum results. - Designing and implementing advanced link building tactics, such as guest posting, broken link building, and resource page link building. - Leveraging SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis and competitor profiling. ASSUMPTION: This role requires a strong understanding of link quality beyond Domain Authority, including topical relevance, page authority, and anchor text optimization. Candidates should be comfortable working remotely and managing multiple client relationships effectively. 📋 Key Responsibilities 🔑 Strategic Link Building Leadership (40%) - Manage and mentor a team of link prospectors and outreach specialists, ensuring consistent outreach quality and communication across all accounts. - Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts, driving campaign development based on competitive link gap analysis. - Set and monitor link acquisition KPIs and quality standards, ensuring consistent performance across all client accounts. - Collaborate with the SEO team to integrate link acquisition strategies into holistic client strategies, driving measurable organic traffic and revenue impact. 🔑 Technical SEO & Link Analysis (30%) - Perform comprehensive backlink audits to identify link gaps and opportunities, using tools like Ahrefs, Semrush, or Majestic. - Analyze topical relevance patterns to determine ideal link types and anchor text, optimizing link building strategies for maximum impact. - Develop and optimize strategic outreach templates and processes, ensuring high-quality, personalized outreach campaigns. - Guide technical implementation of advanced link building tactics, staying up-to-date with industry best practices and algorithm changes. 🔑 Client Success & Reporting (30%) - Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients, driving organic traffic growth through strategic link acquisition. - Present link acquisition performance metrics tied to organic traffic growth, communicating progress and opportunities effectively to clients. - Lead strategic planning sessions and quarterly business reviews, proactively identifying and communicating link building opportunities. - Collaborate with the SEO team to ensure consistent, high-quality communication and reporting standards across all client accounts. 🔑 You're Our Ideal Candidate If You: - Excel at analyzing link profile gaps and creating targeted backlink acquisition strategies. - Have a proven track record of securing high-quality backlinks through white hat methods. - Understand the nuances of link quality beyond Domain Authority, including topical relevance, page authority, and anchor text optimization. - Get energized by analyzing backlink data and finding quick-win opportunities. - Love optimizing link building processes and creating scalable outreach systems. - Stay ahead of SEO trends and Google's evolving link evaluation algorithms. 🔑 Required Experience - 3+ years of technical SEO experience, with at least 2 years focused specifically on link building. - Proven track record of securing high-quality backlinks through white hat outreach methods. - Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment. - Strong understanding of technical SEO factors and how backlinks influence rankings. - Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis. - Deep knowledge of search intent and how content promotion affects organic rankings. - Track record of driving measurable traffic and ranking improvements through strategic link acquisition. - Demonstrated ability to manage multiple enterprise client relationships effectively. 💰 Compensation & Benefits 💰 Salary Range: $80,000 - $120,000 USD annually (based on experience and location), plus quarterly performance bonuses. 💰 Benefits: - 5 weeks paid time off - Flexible remote work (4-hour overlap with Americas time zones) - Comprehensive health benefits for Canadian residents - Regular in-person team meetups and annual retreat - Weekly 1:1 coaching and professional development 💡 Working Hours: 40 hours per week, with flexible scheduling to accommodate remote work. 🌍 Location & Work Environment 🏢 Office Type: Remote (4-hour overlap with Americas time zones) 🏢 Office Location(s): Toronto, Ontario, Canada (Headquarters) 🌟 Geographic Context: - Toronto, Ontario, Canada: Diverse, multicultural city with a thriving tech industry and a cost of living similar to other major North American cities. - Remote work: Enjoy the flexibility of working from home or a co-working space of your choice, with regular virtual team interactions. 📈 Role Analysis 📈 Career Level: Mid-Senior to Senior (3-7 years of experience) 📈 Reporting Structure: Reports directly to the SEO Team Lead or a relevant manager, with close collaboration with the SEO team and other departments. 📈 Work Arrangement: Remote, with a flexible schedule and regular virtual team meetings to ensure consistent communication and collaboration. 📈 Growth Opportunities: - Opportunities for career advancement within the SEO team or into management roles as the team grows. - Potential to work directly with clients, driving measurable results and expanding your impact on the business. 🌟 Company Context 🌟 Industry: Advertising Services (specifically, B2B SaaS marketing) 🌟 Company Size: Small to Medium (11-50 employees) 🌟 Founded: 2009 (16 years in business) 🌟 Company Description: - Powered by Search is a leading B2B SaaS marketing agency specializing in demand generation strategies that drive revenue growth. - With over 100 B2B SaaS brands as clients, Powered by Search generates over $100MM in pipeline annually through its Predictable Growth™ methodology. - The company focuses on B2B SaaS companies with High ACV (50-500K+), Long Sales Cycles (6-18 months), and sales to a Buyer Committee. 🌟 Company Specialties: - SEO - PPC - Landing Page Optimization - Web Design - Conversion Rate Optimization - User Experience - SaaS Marketing - Demand Generation - B2B Marketing - Google Ads - LinkedIn Ads - Hubspot - Salesforce 🌟 Company Website: 🌟 Company Slogan: "We help B2B SaaS & Technology companies grow ARR, book more demos, and drive trials with Content, SEO, and Paid Search." 🌟 Potential Challenges: - Managing multiple client relationships and backlink campaigns simultaneously, requiring strong organizational skills and time management. - Keeping up with industry trends and algorithm changes, necessitating continuous learning and adaptation. - Collaborating effectively with remote team members and clients, demanding strong communication skills and virtual teamwork. 📈 Similar Roles Comparison - Content Strategist vs. Content Promotion & Backlink Strategy Lead: - Both roles focus on content creation and promotion, but the Content Promotion & Backlink Strategy Lead has a more technical focus on link building and SEO. - The Content Strategist role may involve more content creation and less technical SEO work. - SEO Specialist vs. Content Promotion & Backlink Strategy Lead: - The SEO Specialist role may focus more on on-page optimization, keyword research, and technical SEO audits, while the Content Promotion & Backlink Strategy Lead specializes in link building and off-page SEO. - Both roles require a strong understanding of SEO principles and best practices. - Marketing Manager vs. Content Promotion & Backlink Strategy Lead: - The Marketing Manager role may involve more high-level strategy, budget allocation, and team management, while the Content Promotion & Backlink Strategy Lead focuses on tactical execution and technical SEO tasks. - Both roles require strong communication skills and the ability to collaborate effectively with cross-functional teams. 📝 Sample Projects - Link Gap Analysis & Competitor Backlink Profiling: Analyze competitors' backlink profiles to identify link gaps and opportunities, informing strategic link acquisition campaigns. - Broken Link Building: Identify and capitalize on broken links on high-authority websites, securing valuable backlinks through strategic outreach. - Resource Page Link Building: Create high-quality, informative resource pages to attract natural backlinks and boost organic rankings. ❓ Key Questions to Ask During Interview - What are the most significant link building challenges facing our clients, and how do you plan to address them? - How do you stay up-to-date with industry trends and algorithm changes in SEO and link building? - Can you describe a time when you had to manage multiple client relationships simultaneously, and how did you ensure consistent, high-quality communication and results? - How do you approach scaling link building processes and creating efficient outreach systems? - Can you provide an example of a successful link building campaign you've led, and what key metrics did you track to measure its performance? 💼 Next Steps for Applicants To apply for this position: 1. Submit your application through the [Application URL](https://poweredbysearch.applytojob.com/apply/TYloEZGvdV/Content-Promotion-Backlink-Strategy-Lead-REMOTE). 2. Tailor your resume and cover letter to highlight your relevant link building experience and skills. 3. Prepare for interviews by researching Powered by Search's industry focus and company culture. 4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.