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Content & Public Relations (PR) Lead

Finmo
Full-time
On-site
Bangalore, Karnātaka, India
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Content & Public Relations (PR) Lead

πŸ”Ή Company: Finmo

πŸ”Ή Location: Bangalore, Karnataka, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (Singapore & Bangalore)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing a high-impact content roadmap for Finmo
  • Creating compelling narratives that resonate with CFOs and finance teams
  • Securing media coverage and speaking opportunities for Finmo
  • Collaborating cross-functionally with founders, product, and growth teams
  • Managing editorial calendars and tracking content performance

ASSUMPTION: This role requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills. Experience in B2B tech or SaaS is preferred.

πŸ“‹ Key Responsibilities

βœ… Content Strategy & Execution:

  • Build and execute a high-impact content roadmap
  • Translate complex treasury, payments, and fintech topics into clear, compelling content
  • Lead the development of impactful customer case studies
  • Manage the editorial calendar and ensure consistent, high-quality output
  • Partner with design, product marketing, sales, and leadership to ensure messaging alignment

βœ… PR & Communications:

  • Develop and execute Finmo's PR strategy
  • Identify and pursue speaking opportunities for Finmo at key industry events
  • Draft press releases, media outreach materials, and messaging frameworks for major announcements
  • Build and nurture relationships with journalists and fintech storytellers globally

βœ… Collaboration & Leadership:

  • Work cross-functionally with founders, product, and growth teams to uncover stories worth telling
  • Brief and manage external writers, designers, or PR agencies as needed
  • Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves both strategic planning and hands-on execution. Candidates should be comfortable working independently and collaboratively in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

  • Proven track record of managing editorial calendars and developing full-funnel content strategies
  • Experience leading or executing PR programs with measurable impact
  • Outstanding writing and editing skills across formats
  • Strong understanding of creating content for CFOs and finance teams in mid-market and SME segments
  • Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

  • Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.

πŸ’° Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

  • Health insurance
  • Dental insurance
  • Vision care
  • Retirement benefits
  • Employee assistance program
  • Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The final offer will depend on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services. Finmo is a venture-backed fintech startup focused on revolutionizing global payments and treasury management.

Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.

Founded: 2021. Finmo is a relatively new company, offering an exciting opportunity to shape its brand and story.

Company Description:

  • Finmo's cloud-native platform simplifies global payments and financial operations
  • Its next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance
  • Finmo is committed to upholding core values such as transparency, integrity, effective communication, continuous learning, data-driven decision-making, and customer-centricity

Company Specialties:

  • Payments Processing
  • Real-time Payments
  • Pay by Bank
  • Cross Border Payouts
  • Crypto On/off Ramp
  • Treasury Management
  • Money Movement
  • API
  • FinTech
  • Multi-currency Wallet
  • International Transfer
  • Embedded Finance
  • Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation and customer-centricity creates an exciting work environment for creative and strategic thinkers.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on Finmo's brand and growth.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including founders, product, and growth teams.

Work Arrangement: Hybrid. This role offers a blend of remote work and on-site collaboration, with a preference for candidates based in Singapore or Bangalore.

Growth Opportunities:

  • As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
  • This role offers the chance to shape Finmo's brand and story, making a lasting impact on the company's success
  • The dynamic and fast-paced environment at Finmo provides ample opportunities for learning and growth

ASSUMPTION: The Content & PR Lead will have the opportunity to grow with the company, taking on more responsibilities and mentoring junior team members as the team expands.

🌍 Location & Work Environment

Office Type: Finmo's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Singapore (Hybrid) & Bangalore, India (On-site)

Geographic Context:

  • Bangalore is a major tech hub in India, offering a vibrant and dynamic work environment
  • The city is known for its diverse culture, delicious food, and numerous recreational opportunities
  • Bangalore's tropical savanna climate offers warm weather year-round, with mild winters

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options. Finmo offers a flexible work environment that prioritizes results and work-life balance.

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, providing the best of both worlds for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application review
  • Phone or video screen with the HR team
  • Virtual interview with the hiring manager (CMO)
  • Final interview with the founders
  • Background check and offer extension

Key Assessment Areas:

  • Writing and editing skills
  • Understanding of finance and fintech
  • PR and communications strategy
  • Cultural fit and alignment with Finmo's values
  • Problem-solving and adaptability

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
  • Demonstrate your understanding of Finmo's mission and values, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: Content strategy, public relations, communications, editorial management, content creation, media relations, storytelling, collaboration, writing, editing, marketing, SaaS, B2B, finance, risk mitigation, customer engagement

ASSUMPTION: Finmo's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Content management systems (e.g., WordPress, HubSpot)
  • PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Content & PR Lead should be comfortable using a variety of tools and platforms to streamline their work and collaborate with cross-functional teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Transparency
  • Integrity
  • Effective communication
  • Continuous learning
  • Data-driven decision-making
  • Customer-centricity

Work Style:

  • Collaborative and cross-functional
  • Fast-paced and agile
  • Results-driven and data-informed
  • Creative and strategic

Self-Assessment Questions:

  • Do you thrive in fast-paced, dynamic environments?
  • Are you comfortable working independently and collaboratively with cross-functional teams?
  • Do you have a strong understanding of finance and fintech, and the ability to create compelling narratives for CFOs and finance teams?
  • Are you a strategic thinker with a data-driven approach to content and PR?

ASSUMPTION: Finmo values candidates who are creative, strategic, and data-driven, with a strong understanding of finance and fintech, and a collaborative work style.

⚠️ Potential Challenges

  • The fast-paced and dynamic environment at Finmo may require candidates to adapt quickly and manage multiple priorities
  • The role involves both strategic planning and hands-on execution, which may require candidates to wear multiple hats and juggle various responsibilities
  • The Content & PR Lead must be comfortable working with a diverse range of stakeholders, including founders, product teams, and external partners
  • The role may require candidates to work flexible hours and respond to urgent requests, depending on the company's growth and needs

ASSUMPTION: The Content & PR Lead must be adaptable, resilient, and comfortable working in a fast-paced, high-growth environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing or communications roles, this position requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills
  • This role offers the opportunity to shape Finmo's brand and story, making a lasting impact on the company's success
  • Compared to other content or PR roles, this position offers a unique blend of strategic planning and hands-on execution, with a focus on driving business outcomes

ASSUMPTION: This role is unique in its focus on fintech and finance, offering a compelling opportunity for candidates with relevant experience and skills.

πŸ“ Sample Projects

  • Developing a comprehensive content roadmap for Finmo, spanning website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters
  • Securing media coverage for Finmo in top-tier fintech and finance publications, as well as industry-specific trade journals
  • Creating a series of customer case studies that showcase Finmo's value across use cases and industries, highlighting the company's impact on customers' financial operations

ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content & PR Lead's responsibilities, as well as the opportunity to make a significant impact on Finmo's brand and growth.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for content and PR, and how this role fits into that strategy?
  • How does Finmo support the professional development and growth of its employees, particularly in the marketing and communications function?
  • Can you provide examples of how Finmo has successfully executed content and PR campaigns in the past, and what lessons were learned from those experiences?
  • How does Finmo approach collaboration and communication across its various teams and offices?
  • What are the most significant challenges facing Finmo in the next 12-24 months, and how can this role help address those challenges?

ASSUMPTION: These questions are designed to assess Finmo's long-term vision, culture, and growth opportunities, as well as the Content & PR Lead's potential impact on the company's success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
  • Prepare for interviews by researching Finmo's mission, values, and industry, and practicing your responses to common interview questions
  • Follow up with the hiring manager (CMO) one week after submitting your application, if you haven't heard back, to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.