π Core Information
πΉ Job Title: Content & Public Relations (PR) Lead
πΉ Company: Finmo
πΉ Location: Bangalore, Karnataka, India
πΉ Job Type: Full-time
πΉ Category: Marketing & Communications
πΉ Date Posted: May 15, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: Hybrid (Singapore & Bangalore)
π Job Overview
Key aspects of this role include:
- Developing and executing a high-impact content roadmap for Finmo
- Creating compelling narratives that resonate with CFOs and finance teams
- Securing media coverage and speaking opportunities for Finmo
- Collaborating cross-functionally with founders, product, and growth teams
- Managing editorial calendars and tracking content performance
ASSUMPTION: This role requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills. Experience in B2B tech or SaaS is preferred.
π Key Responsibilities
β
Content Strategy & Execution:
- Build and execute a high-impact content roadmap
- Translate complex treasury, payments, and fintech topics into clear, compelling content
- Lead the development of impactful customer case studies
- Manage the editorial calendar and ensure consistent, high-quality output
- Partner with design, product marketing, sales, and leadership to ensure messaging alignment
β
PR & Communications:
- Develop and execute Finmo's PR strategy
- Identify and pursue speaking opportunities for Finmo at key industry events
- Draft press releases, media outreach materials, and messaging frameworks for major announcements
- Build and nurture relationships with journalists and fintech storytellers globally
β
Collaboration & Leadership:
- Work cross-functionally with founders, product, and growth teams to uncover stories worth telling
- Brief and manage external writers, designers, or PR agencies as needed
- Track content and media performance, and continuously refine strategy based on insights
ASSUMPTION: This role involves both strategic planning and hands-on execution. Candidates should be comfortable working independently and collaboratively in a fast-paced, high-growth environment.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)
Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech
Required Skills:
- Proven track record of managing editorial calendars and developing full-funnel content strategies
- Experience leading or executing PR programs with measurable impact
- Outstanding writing and editing skills across formats
- Strong understanding of creating content for CFOs and finance teams in mid-market and SME segments
- Comfortable working independently and collaboratively in a fast-paced, high-growth environment
Preferred Skills:
- Experience working in a Series A/B stage company or building a brand from the ground up
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.
π° Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Dental insurance
- Vision care
- Retirement benefits
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The final offer will depend on the candidate's qualifications and experience.
π Applicant Insights
π Company Context
Industry: Financial Services. Finmo is a venture-backed fintech startup focused on revolutionizing global payments and treasury management.
Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.
Founded: 2021. Finmo is a relatively new company, offering an exciting opportunity to shape its brand and story.
Company Description:
- Finmo's cloud-native platform simplifies global payments and financial operations
- Its next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance
- Finmo is committed to upholding core values such as transparency, integrity, effective communication, continuous learning, data-driven decision-making, and customer-centricity
Company Specialties:
- Payments Processing
- Real-time Payments
- Pay by Bank
- Cross Border Payouts
- Crypto On/off Ramp
- Treasury Management
- Money Movement
- API
- FinTech
- Multi-currency Wallet
- International Transfer
- Embedded Finance
- Online Payment
Company Website: finmo.net
ASSUMPTION: Finmo's focus on innovation and customer-centricity creates an exciting work environment for creative and strategic thinkers.
π Role Analysis
Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on Finmo's brand and growth.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including founders, product, and growth teams.
Work Arrangement: Hybrid. This role offers a blend of remote work and on-site collaboration, with a preference for candidates based in Singapore or Bangalore.
Growth Opportunities:
- As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
- This role offers the chance to shape Finmo's brand and story, making a lasting impact on the company's success
- The dynamic and fast-paced environment at Finmo provides ample opportunities for learning and growth
ASSUMPTION: The Content & PR Lead will have the opportunity to grow with the company, taking on more responsibilities and mentoring junior team members as the team expands.
π Location & Work Environment
Office Type: Finmo's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Singapore (Hybrid) & Bangalore, India (On-site)
Geographic Context:
- Bangalore is a major tech hub in India, offering a vibrant and dynamic work environment
- The city is known for its diverse culture, delicious food, and numerous recreational opportunities
- Bangalore's tropical savanna climate offers warm weather year-round, with mild winters
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options. Finmo offers a flexible work environment that prioritizes results and work-life balance.
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, providing the best of both worlds for employees.
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Virtual interview with the hiring manager (CMO)
- Final interview with the founders
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of finance and fintech
- PR and communications strategy
- Cultural fit and alignment with Finmo's values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
- Demonstrate your understanding of Finmo's mission and values, and explain how your skills and experience make you a strong fit for the role
ATS Keywords: Content strategy, public relations, communications, editorial management, content creation, media relations, storytelling, collaboration, writing, editing, marketing, SaaS, B2B, finance, risk mitigation, customer engagement
ASSUMPTION: Finmo's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
π οΈ Tools & Technologies
- Content management systems (e.g., WordPress, HubSpot)
- PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The Content & PR Lead should be comfortable using a variety of tools and platforms to streamline their work and collaborate with cross-functional teams.
π Cultural Fit Considerations
Company Values:
- Transparency
- Integrity
- Effective communication
- Continuous learning
- Data-driven decision-making
- Customer-centricity
Work Style:
- Collaborative and cross-functional
- Fast-paced and agile
- Results-driven and data-informed
- Creative and strategic
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working independently and collaboratively with cross-functional teams?
- Do you have a strong understanding of finance and fintech, and the ability to create compelling narratives for CFOs and finance teams?
- Are you a strategic thinker with a data-driven approach to content and PR?
ASSUMPTION: Finmo values candidates who are creative, strategic, and data-driven, with a strong understanding of finance and fintech, and a collaborative work style.
β οΈ Potential Challenges
- The fast-paced and dynamic environment at Finmo may require candidates to adapt quickly and manage multiple priorities
- The role involves both strategic planning and hands-on execution, which may require candidates to wear multiple hats and juggle various responsibilities
- The Content & PR Lead must be comfortable working with a diverse range of stakeholders, including founders, product teams, and external partners
- The role may require candidates to work flexible hours and respond to urgent requests, depending on the company's growth and needs
ASSUMPTION: The Content & PR Lead must be adaptable, resilient, and comfortable working in a fast-paced, high-growth environment.
π Similar Roles Comparison
- Unlike traditional marketing or communications roles, this position requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills
- This role offers the opportunity to shape Finmo's brand and story, making a lasting impact on the company's success
- Compared to other content or PR roles, this position offers a unique blend of strategic planning and hands-on execution, with a focus on driving business outcomes
ASSUMPTION: This role is unique in its focus on fintech and finance, offering a compelling opportunity for candidates with relevant experience and skills.
π Sample Projects
- Developing a comprehensive content roadmap for Finmo, spanning website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters
- Securing media coverage for Finmo in top-tier fintech and finance publications, as well as industry-specific trade journals
- Creating a series of customer case studies that showcase Finmo's value across use cases and industries, highlighting the company's impact on customers' financial operations
ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content & PR Lead's responsibilities, as well as the opportunity to make a significant impact on Finmo's brand and growth.
β Key Questions to Ask During Interview
- Can you describe the company's long-term vision for content and PR, and how this role fits into that strategy?
- How does Finmo support the professional development and growth of its employees, particularly in the marketing and communications function?
- Can you provide examples of how Finmo has successfully executed content and PR campaigns in the past, and what lessons were learned from those experiences?
- How does Finmo approach collaboration and communication across its various teams and offices?
- What are the most significant challenges facing Finmo in the next 12-24 months, and how can this role help address those challenges?
ASSUMPTION: These questions are designed to assess Finmo's long-term vision, culture, and growth opportunities, as well as the Content & PR Lead's potential impact on the company's success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
- Prepare for interviews by researching Finmo's mission, values, and industry, and practicing your responses to common interview questions
- Follow up with the hiring manager (CMO) one week after submitting your application, if you haven't heard back, to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.