Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Singapore & Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content roadmap for Finmo
• Creating compelling narratives that resonate with CFOs and finance teams
• Securing media coverage and speaking opportunities for Finmo
• Collaborating cross-functionally with founders, product, and growth teams
• Managing editorial calendars and tracking content performance

ASSUMPTION: This role requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills. Experience in B2B tech or SaaS is preferred.

📋 Key Responsibilities

✅ Content Strategy & Execution:

• Build and execute a high-impact content roadmap
• Translate complex treasury, payments, and fintech topics into clear, compelling content
• Lead the development of impactful customer case studies
• Manage the editorial calendar and ensure consistent, high-quality output
• Partner with design, product marketing, sales, and leadership to ensure messaging alignment

✅ PR & Communications:

• Develop and execute Finmo's PR strategy
• Identify and pursue speaking opportunities for Finmo at key industry events
• Draft press releases, media outreach materials, and messaging frameworks for major announcements
• Build and nurture relationships with journalists and fintech storytellers globally

✅ Collaboration & Leadership:

• Work cross-functionally with founders, product, and growth teams to uncover stories worth telling
• Brief and manage external writers, designers, or PR agencies as needed
• Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves both strategic planning and hands-on execution. Candidates should be comfortable working independently and collaboratively in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Outstanding writing and editing skills across formats
• Strong understanding of creating content for CFOs and finance teams in mid-market and SME segments
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Dental insurance
• Vision care
• Retirement benefits
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Finmo is a venture-backed fintech startup focused on revolutionizing global payments and treasury management.

Company Size: 51-200 employees. This size allows for a dynamic and agile work environment, with ample opportunities for growth and impact.

Founded: 2021. Finmo is a relatively new company, offering an exciting opportunity to shape its brand and story.

Company Description:

• Finmo's cloud-native platform simplifies global payments and financial operations
• Its next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance
• Finmo is committed to upholding core values such as transparency, integrity, effective communication, continuous learning, data-driven decision-making, and customer-centricity

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation and customer-centricity creates an exciting work environment for creative and strategic thinkers.

📊 Role Analysis

Career Level: Mid-Senior level. This role offers significant responsibility and the opportunity to make a substantial impact on Finmo's brand and growth.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including founders, product, and growth teams.

Work Arrangement: Hybrid. This role offers a blend of remote work and on-site collaboration, with a preference for candidates based in Singapore or Bangalore.

Growth Opportunities:

• As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
• This role offers the chance to shape Finmo's brand and story, making a lasting impact on the company's success
• The dynamic and fast-paced environment at Finmo provides ample opportunities for learning and growth

ASSUMPTION: The Content & PR Lead will have the opportunity to grow with the company, taking on more responsibilities and mentoring junior team members as the team expands.

🌍 Location & Work Environment

Office Type: Finmo's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Singapore (Hybrid) & Bangalore, India (On-site)

Geographic Context:

• Bangalore is a major tech hub in India, offering a vibrant and dynamic work environment
• The city is known for its diverse culture, delicious food, and numerous recreational opportunities
• Bangalore's tropical savanna climate offers warm weather year-round, with mild winters

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options. Finmo offers a flexible work environment that prioritizes results and work-life balance.

ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, providing the best of both worlds for employees.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• Virtual interview with the hiring manager (CMO)
• Final interview with the founders
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Understanding of finance and fintech
• PR and communications strategy
• Cultural fit and alignment with Finmo's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
• Demonstrate your understanding of Finmo's mission and values, and explain how your skills and experience make you a strong fit for the role

ATS Keywords: Content strategy, public relations, communications, editorial management, content creation, media relations, storytelling, collaboration, writing, editing, marketing, SaaS, B2B, finance, risk mitigation, customer engagement

ASSUMPTION: Finmo's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The Content & PR Lead should be comfortable using a variety of tools and platforms to streamline their work and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Fast-paced and agile
• Results-driven and data-informed
• Creative and strategic

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working independently and collaboratively with cross-functional teams?
• Do you have a strong understanding of finance and fintech, and the ability to create compelling narratives for CFOs and finance teams?
• Are you a strategic thinker with a data-driven approach to content and PR?

ASSUMPTION: Finmo values candidates who are creative, strategic, and data-driven, with a strong understanding of finance and fintech, and a collaborative work style.

⚠️ Potential Challenges

• The fast-paced and dynamic environment at Finmo may require candidates to adapt quickly and manage multiple priorities
• The role involves both strategic planning and hands-on execution, which may require candidates to wear multiple hats and juggle various responsibilities
• The Content & PR Lead must be comfortable working with a diverse range of stakeholders, including founders, product teams, and external partners
• The role may require candidates to work flexible hours and respond to urgent requests, depending on the company's growth and needs

ASSUMPTION: The Content & PR Lead must be adaptable, resilient, and comfortable working in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Unlike traditional marketing or communications roles, this position requires a strong understanding of finance and fintech, as well as exceptional writing and editing skills
• This role offers the opportunity to shape Finmo's brand and story, making a lasting impact on the company's success
• Compared to other content or PR roles, this position offers a unique blend of strategic planning and hands-on execution, with a focus on driving business outcomes

ASSUMPTION: This role is unique in its focus on fintech and finance, offering a compelling opportunity for candidates with relevant experience and skills.

📝 Sample Projects

• Developing a comprehensive content roadmap for Finmo, spanning website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters
• Securing media coverage for Finmo in top-tier fintech and finance publications, as well as industry-specific trade journals
• Creating a series of customer case studies that showcase Finmo's value across use cases and industries, highlighting the company's impact on customers' financial operations

ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content & PR Lead's responsibilities, as well as the opportunity to make a significant impact on Finmo's brand and growth.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for content and PR, and how this role fits into that strategy?
• How does Finmo support the professional development and growth of its employees, particularly in the marketing and communications function?
• Can you provide examples of how Finmo has successfully executed content and PR campaigns in the past, and what lessons were learned from those experiences?
• How does Finmo approach collaboration and communication across its various teams and offices?
• What are the most significant challenges facing Finmo in the next 12-24 months, and how can this role help address those challenges?

ASSUMPTION: These questions are designed to assess Finmo's long-term vision, culture, and growth opportunities, as well as the Content & PR Lead's potential impact on the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and PR work, demonstrating your ability to create compelling narratives and secure media coverage
• Prepare for interviews by researching Finmo's mission, values, and industry, and practicing your responses to common interview questions
• Follow up with the hiring manager (CMO) one week after submitting your application, if you haven't heard back, to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.