Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Singapore or Bangalore-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content roadmap for Finmo
• Creating compelling narratives for CFOs and finance teams across mid-market companies and scaling SMEs
• Securing earned media coverage and speaking opportunities for Finmo
• Collaborating cross-functionally with founders, product, and growth teams to uncover stories worth telling
• Managing editorial calendars and ensuring consistent, high-quality output across all channels

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and communications, preferably in fintech or B2B tech. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Build and execute a high-impact content roadmap that spans website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters

✅ Translate complex treasury, payments, and fintech topics into clear, compelling content for decision-makers

✅ Lead the development of impactful customer case studies that showcase Finmo's value across use cases and industries

✅ Draft press releases, media outreach materials, and messaging frameworks for major announcements (e.g., product launches, funding, partnerships)

✅ Build and nurture relationships with journalists and fintech storytellers globally

✅ Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and relationship-building. The ideal candidate will have a strong portfolio demonstrating their ability to create engaging content and secure media coverage.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Outstanding writing and editing skills across formats
• Strong understanding of how to create content that resonates with CFOs and finance teams in mid-market and SME segments
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: Candidates with relevant experience in fintech or B2B tech, along with a strong portfolio showcasing their content creation and PR skills, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 18-24 lakhs per annum (Estimated based on industry standards for mid-senior level marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plans
• Generous vacation and leave policies
• Employee stock options
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Bangalore. The final offer will depend on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on global payments and treasury management

Company Size: Finmo is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment

Founded: Finmo was founded in 2021, with headquarters in Singapore and additional offices in Australia, India, and other global locations

Company Description:

• Finmo's cloud-native platform simplifies global payments and financial operations for businesses
• The company offers a next-generation Treasury Operating System (TOS) that empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance
• Finmo's mission is to revolutionize treasury operations by simplifying payments, automating essential financial functions, and empowering businesses to transact using the most efficient methods

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation and customer-centricity creates an exciting work environment for marketing and communications professionals.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have supervisory responsibilities for junior content and PR team members

Work Arrangement: Hybrid (Singapore or Bangalore-based, with flexible remote work options)

Growth Opportunities:

• As Finmo continues to grow, there will be opportunities for the Content & PR Lead to take on more strategic responsibilities and potentially lead a team
• This role offers the chance to work closely with senior leadership, providing ample opportunities for professional development and career advancement

ASSUMPTION: The ideal candidate for this role will be eager to take on new challenges and grow with the company as it expands its global footprint.

🌍 Location & Work Environment

Office Type: Finmo's Bangalore office is a modern, collaborative workspace with a mix of open-plan and private work areas

Office Location(s): ITI Layout Main Road, ITI Layout, Sector 7, HSR Layout, Bangalore, Karnataka 560068, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living, with a vibrant food scene, numerous parks, and historical sites
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic, multicultural environment and thrive in a fast-paced, collaborative setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO)
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• PR and communications strategy development
• Cultural fit and alignment with Finmo's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing and PR experience, as well as any fintech or B2B tech industry knowledge
• Prepare a portfolio showcasing your best work, including writing samples, media coverage, and any customer case studies you've developed
• Be ready to discuss your approach to content strategy, editorial management, and PR program execution during the interview

ATS Keywords: Content strategy, public relations, communications, editorial management, content creation, media relations, storytelling, collaboration, writing, editing, marketing, customer engagement, event speaking, social media, data analysis, brand building

ASSUMPTION: Finmo's interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or HubSpot
• PR and media monitoring tools like Muck Rack or Agility PR Solutions
• Social media management platforms like Hootsuite or Buffer
• Email marketing tools such as Mailchimp or Constant Contact
• Project management software like Asana or Trello

ASSUMPTION: The ideal candidate will have experience using relevant content marketing and PR tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient in a fast-paced environment
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with diverse teams and stakeholders to develop and execute content and PR strategies?
• Do you have a strong portfolio demonstrating your ability to create engaging content and secure media coverage?

ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with Finmo's values and work style, with a proven track record of success in content marketing and PR.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic planning with hands-on content creation and PR execution
• Adapting to a rapidly evolving fintech landscape and adjusting content and PR strategies accordingly
• Working with diverse stakeholders, including founders, product teams, and growth teams, to uncover stories worth telling

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-growth environment and able to adapt to new challenges and priorities as needed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on PR and communications, as well as a deep understanding of the fintech industry and its target audience
• Compared to other content marketing roles, this position offers the opportunity to work closely with senior leadership and shape the company's brand narrative
• In terms of career path, this role provides a unique opportunity to grow with the company and potentially take on more strategic responsibilities as Finmo expands its global footprint

ASSUMPTION: Candidates should be aware that this role requires a strong focus on PR and communications, as well as a deep understanding of the fintech industry and its target audience.

📝 Sample Projects

• Developing a comprehensive content roadmap for Finmo, including website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters
• Creating a series of customer case studies that showcase Finmo's value across use cases and industries, highlighting the company's unique selling points and competitive advantages
• Securing media coverage for Finmo in relevant industry publications, podcasts, and analyst communities, as well as securing speaking opportunities at key industry events, panels, and conferences

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects will vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the company's content marketing and PR strategy, and how this role fits into that overall plan?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Finmo support the professional development and growth of its employees, particularly in the marketing and communications department?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Finmo approach collaboration and communication across different teams and departments?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as the challenges and opportunities that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing and PR experience, as well as any fintech or B2B tech industry knowledge
• Prepare a portfolio showcasing your best work, including writing samples, media coverage, and any customer case studies you've developed
• Be ready to discuss your approach to content strategy, editorial management, and PR program execution during the interview
• Follow up with the hiring manager (CMO) one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.