Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Singapore & Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content strategy
• Creating compelling narratives for CFOs and finance teams
• Managing external communications and PR initiatives
• Securing media coverage and speaking opportunities
• Collaborating cross-functionally with founders, product, and growth teams

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and communications, preferably in fintech or B2B tech. The ideal candidate will have a proven track record in managing editorial calendars and developing full-funnel content strategies, as well as experience leading or executing PR programs with measurable impact.

📋 Key Responsibilities

✅ Build and execute a high-impact content roadmap spanning website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters

✅ Translate complex treasury, payments, and fintech topics into clear, compelling content for decision-makers

✅ Lead the development of impactful customer case studies showcasing Finmo's value across use cases and industries

✅ Manage the editorial calendar and ensure consistent, high-quality output across all channels

✅ Draft press releases, media outreach materials, and messaging frameworks for major announcements

✅ Build and nurture relationships with journalists and fintech storytellers globally

✅ Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and stakeholder management. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced, high-growth environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Outstanding writing and editing skills across formats
• Strong understanding of how to create content that resonates with CFOs and finance teams in mid-market and SME segments
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Employee stock options
• Flexible work hours
• Remote work options

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Fintech

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and established processes)

Founded: 2021 (Relatively new, with significant growth potential)

Company Description:

• Finmo is a cloud-native platform designed to eliminate the complexities of global payments and financial operations
• Their next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance within a unified interface
• Their mission is to revolutionize treasury operations by simplifying payments, automating essential financial functions, and empowering businesses to transact using the most efficient methods that optimize speed, convenience, and cost-effectiveness

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo is a growing fintech company with a strong focus on innovation and customer-centricity. Their platform aims to simplify global payments and treasury operations, making them an attractive employer in the fintech industry.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on experience required)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them, depending on the company's structure

Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)

Growth Opportunities:

• As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
• With experience and proven success, the candidate may have the opportunity to move into a more senior role, such as Director of Marketing Communications
• Finmo's rapid growth also presents opportunities for career growth within the company, as new roles and teams are created

ASSUMPTION: This role offers significant growth potential, both within the team and across the organization, as Finmo continues to expand its platform and customer base.

🌍 Location & Work Environment

Office Type: Hybrid (2-3 days per week in the office, with flexible remote work options)

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of Karnātaka state and the third-largest city in India, known for its vibrant tech industry and cosmopolitan culture
• The city offers a mix of traditional Indian culture and modern amenities, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, making it an attractive location for both work and leisure

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: Bangalore offers a dynamic work environment with a strong tech industry presence, making it an ideal location for a Content & PR Lead in the fintech sector.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO)
• Case study or content assignment
• Final interview with the CEO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• PR and communications experience
• Cultural fit and alignment with Finmo's values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content creation, PR, and communications work, demonstrating your ability to create compelling narratives and secure media coverage
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
• Research Finmo's platform, mission, and values to show your enthusiasm for the role and alignment with the company's goals

ATS Keywords: Content strategy, public relations, communications, editorial management, content creation, media relations, storytelling, collaboration, writing, editing, social media, customer case studies, event speaking, performance tracking, team leadership, strategic planning, fintech, B2B tech, CFO, finance teams, mid-market companies, SMEs

ASSUMPTION: Finmo's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to create compelling content and manage external communications for the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Analytics and performance tracking tools (e.g., Google Analytics, social media analytics)

ASSUMPTION: The ideal candidate will have experience with relevant content management, PR, and social media tools, as well as a strong understanding of analytics and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible in a fast-paced environment
• Strategic and proactive in approach
• Attentive to detail and committed to high-quality output

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy connecting storytelling with business outcomes?
• Are you comfortable working independently and collaboratively with cross-functional teams?
• Do you have a strong understanding of how to create content that resonates with CFOs and finance teams in mid-market and SME segments?
• Are you proactive in identifying and pursuing opportunities for media coverage and speaking engagements?

ASSUMPTION: Finmo values candidates who are strategic thinkers, strong communicators, and adaptable team players, with a passion for creating compelling content and driving business outcomes through effective storytelling.

⚠️ Potential Challenges

• Managing multiple content channels and stakeholders simultaneously
• Keeping up with the fast-paced growth and evolution of Finmo's platform and market position
• Balancing strategic planning with hands-on content creation and execution
• Adapting to a hybrid work environment and managing remote team members

ASSUMPTION: The Content & PR Lead role at Finmo presents both strategic and tactical challenges, requiring a strong candidate with a proven track record in content marketing and communications, as well as the ability to adapt and thrive in a fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Compared to other content marketing and PR roles in fintech or B2B tech, this role offers a unique blend of strategic planning, hands-on content creation, and stakeholder management
• Finmo's focus on global payments and treasury operations sets it apart from other fintech companies, presenting a unique opportunity for the Content & PR Lead to shape the company's narrative and drive brand awareness
• Career progression in this role may follow a path similar to other marketing communications professionals in the fintech industry, with opportunities for growth into more senior roles as the company expands

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with significant growth potential as Finmo continues to expand its platform and customer base.

📝 Sample Projects

• Developing a comprehensive content strategy for Finmo's website relaunch, including SEO-optimized landing pages, blog posts, and resource center content
• Creating a series of customer case studies showcasing Finmo's value across industries and use cases, with a focus on driving engagement and conversions
• Securing media coverage and speaking opportunities for Finmo's founders and subject matter experts at key industry events, conferences, and trade publications

ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Content & PR Lead role at Finmo, requiring a strong candidate with a proven track record in content marketing and communications.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Finmo's content strategy, and how this role will contribute to its evolution?
• How does Finmo approach collaboration and communication across teams, and how will this role fit into that dynamic?
• What are the most significant challenges facing Finmo's marketing and communications efforts, and how can this role address them?
• How does Finmo support the professional development and growth of its marketing and communications team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help the candidate better understand the role's responsibilities, the company's culture, and the team's priorities, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills
• Research Finmo's platform, mission, and values to show your enthusiasm for the role and alignment with the company's goals
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and inquiring about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.