Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 7-9 years

🔹 Remote Status: Hybrid (3 days/week in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content roadmap
• Translating complex treasury, payments, and fintech topics into clear, compelling content
• Securing visibility across relevant media, trade publications, podcasts, and analyst communities
• Building and nurturing relationships with journalists and fintech storytellers globally
• Collaborating cross-functionally with founders, product, and growth teams to uncover stories worth telling

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and PR, who can thrive in a fast-paced, high-growth environment and connect storytelling with business outcomes.

📋 Key Responsibilities

✅ Content Strategy & Execution:

• Build and execute a high-impact content roadmap
• Translate complex topics into clear, compelling content
• Lead the development of impactful customer case studies
• Manage the editorial calendar
• Partner with design, product marketing, sales, and leadership to ensure messaging is aligned

✅ PR & Communications:

• Develop and execute Finmo's PR strategy
• Identify and pursue speaking opportunities
• Draft press releases, media outreach materials, and messaging frameworks
• Build and nurture relationships with journalists and storytellers

✅ Collaboration & Leadership:

• Work cross-functionally with teams to uncover stories worth telling
• Brief and manage external writers, designers, or PR agencies as needed
• Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: The ideal candidate will have a proven track record in content marketing and PR, with a strong understanding of creating content for finance professionals in mid-market and SME segments.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Excellent writing and editing skills across formats
• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on experience level and industry standards)

Benefits:

• Health, dental, and vision insurance
• 401(k) or similar retirement plan with company match
• Generous paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in Bangalore. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Finmo operates in the competitive and rapidly evolving financial services industry, focusing on global payments and treasury management solutions.

Company Size: Finmo is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: Finmo was founded in 2021, making it a relatively new player in the market with significant growth potential.

Company Description:

• Finmo's cloud-native platform simplifies global payments and financial operations
• Its next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance
• Finmo is committed to upholding core values such as transparency, integrity, effective communication, continuous learning, data-driven decision-making, and customer-centricity

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross-Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation, customer-centricity, and data-driven decision-making creates an exciting environment for growth and learning.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to make a significant impact in a high-growth company.

Reporting Structure: The Content & PR Lead will report directly to the Chief Marketing Officer (CMO) and work closely with cross-functional teams, including founders, product, and growth teams.

Work Arrangement: This role offers a hybrid work arrangement, with 3 days per week in the office and 2 days remote.

Growth Opportunities:

• As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
• This role offers exposure to various aspects of marketing and communications, providing a strong foundation for career growth within the company
• Finmo's commitment to continuous learning and professional development creates opportunities for employees to grow both personally and professionally

ASSUMPTION: The ideal candidate will be eager to take on new challenges and grow with the company as it continues to expand its offerings and customer base.

🌍 Location & Work Environment

Office Type: Finmo's Bangalore office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): ITI Layout Main Road, ITI Layout, Sector 7, HSR Layout, Bengaluru, Karnataka 560068, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its thriving tech industry and vibrant culture
• The city offers a mix of traditional and modern amenities, with a wide range of housing options, dining, and entertainment choices
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year, and monsoon rains from June to September

Work Schedule: The hybrid work arrangement allows for flexibility in work hours, with core working hours between 10:00 AM and 6:00 PM IST.

ASSUMPTION: Bangalore's dynamic tech industry and vibrant culture create an exciting environment for professionals looking to grow their careers in a fast-paced, innovative setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO)
• Final interview with the founders
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• PR and communications strategy development
• Cultural fit and alignment with Finmo's values
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing and PR work, demonstrating your ability to create compelling content and secure media coverage
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Content strategy, public relations, communications, editorial management, writing, editing, media relations, storytelling, collaboration, marketing, customer case studies, social media, event speaking, press releases, content performance tracking, SaaS

ASSUMPTION: Finmo's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, but Finmo is also willing to provide training and support for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with complex financial concepts and translating them into clear, engaging content?
• Do you have a proven track record of securing media coverage and building relationships with journalists and influencers?

ASSUMPTION: Finmo values candidates who are passionate about their work, eager to learn, and committed to upholding the company's core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs of various stakeholders, including founders, product teams, and customers
• Adapting to a rapidly evolving industry and market landscape
• Working with complex financial and technical concepts and translating them into clear, engaging content

ASSUMPTION: The ideal candidate will be able to thrive in a challenging, dynamic environment and adapt to change as needed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on PR and communications, as well as a deep understanding of financial and technical concepts
• Finmo's fast-paced, high-growth environment offers more opportunities for impact and growth than larger, more established companies
• This role is well-suited for candidates looking to make a significant impact in a growing company and take on more strategic responsibilities over time

ASSUMPTION: The ideal candidate will be drawn to Finmo's unique combination of innovation, growth, and impact.

📝 Sample Projects

• Developing a comprehensive content roadmap for Finmo's next product launch
• Securing media coverage for Finmo's expansion into new markets
• Creating a series of customer case studies highlighting Finmo's value across use cases and industries

ASSUMPTION: These sample projects demonstrate the breadth and depth of the Content & PR Lead's responsibilities and the impact they can have on Finmo's growth and success.

❓ Key Questions to Ask During Interview

• How does this role fit into Finmo's overall marketing and communications strategy?
• What are the biggest challenges facing the company, and how can this role help address them?
• How does Finmo support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Finmo measure the success of its content and PR efforts, and how can I contribute to improving these metrics?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your writing and PR work, demonstrating your ability to create compelling content and secure media coverage
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company
• Follow up with the Finmo HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.