Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Bangalore, India based or Singapore based)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content roadmap
• Crafting compelling narratives for CFOs and finance teams
• Securing media visibility and speaking opportunities
• Collaborating cross-functionally to uncover stories worth telling
• Managing editorial calendars and external writers/designers/PR agencies

ASSUMPTION: This role requires a strategic thinker with a strong understanding of finance and tech industries, as well as exceptional writing and communication skills.

📋 Key Responsibilities

✅ Content Strategy & Execution:

• Build and execute a high-impact content roadmap
• Translate complex treasury, payments, and fintech topics into clear, compelling content
• Lead the development of impactful customer case studies
• Manage the editorial calendar and ensure consistent, high-quality output
• Partner with design, product marketing, sales, and leadership to ensure messaging alignment

✅ PR & Communications:

• Develop and execute Finmo's PR strategy
• Identify and pursue speaking opportunities at key industry events
• Draft press releases, media outreach materials, and messaging frameworks
• Build and nurture relationships with journalists and fintech storytellers globally

✅ Collaboration & Leadership:

• Work cross-functionally with founders, product, and growth teams
• Brief and manage external writers, designers, or PR agencies as needed
• Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to thrive in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience)

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Outstanding writing and editing skills across formats
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: Given the role's focus on storytelling and business outcomes, candidates with a strong portfolio of content samples and a proven ability to drive measurable results are highly desirable.

💰 Compensation & Benefits

Salary Range: INR 18-25 LPA (Based on experience and location. This estimate is derived from industry standards for similar roles in Bangalore and Singapore.)

Benefits:

• Health insurance and wellness benefits
• Retirement savings plans
• Employee stock options (ESOP)
• Flexible work arrangements

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research for similar roles in Bangalore and Singapore. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Finmo operates in the competitive and rapidly evolving fintech sector, focusing on global payments and treasury management.

Company Size: 51-200 employees. As a mid-sized company, Finmo offers the benefits of a dynamic, agile work environment while providing ample opportunities for growth and impact.

Founded: 2021. Finmo is a relatively new company, having launched just a few years ago, and is poised for significant growth and expansion.

Company Description:

• Finmo's cloud-native platform simplifies global payments and financial operations
• Offers a next-generation Treasury Operating System (TOS) for seamless fund collection, payments, cash flow management, risk mitigation, and compliance
• Empowers global enterprises to optimize speed, convenience, and cost-effectiveness in their financial transactions

Company Specialties:

• Payments Processing
• Real-time Payments
• Pay by Bank
• Cross-Border Payouts
• Crypto On/Off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation, customer-centricity, and data-driven decision-making creates an environment that values continuous learning and growth.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers significant responsibility and impact, making it an excellent fit for experienced professionals looking to make a mark in a growing company.

Reporting Structure: The Content & PR Lead will report directly to the Chief Marketing Officer (CMO) and collaborate closely with cross-functional teams, including product, growth, and sales.

Work Arrangement: Hybrid. This role offers a blend of on-site and remote work, with preferred locations in Bangalore, India, or Singapore.

Growth Opportunities:

• As Finmo grows, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
• Given the company's focus on innovation, there may be opportunities to explore new content formats or channels
• The role offers ample opportunities to learn about the fintech industry and develop expertise in content marketing and PR

ASSUMPTION: This role provides a unique opportunity to shape Finmo's brand narrative and drive its growth through compelling content and strategic communications.

🌍 Location & Work Environment

Office Type: Finmo's offices are modern, collaborative spaces designed to foster creativity and productivity.

Office Location(s): Bangalore, India, and Singapore

Geographic Context:

• Bangalore, India: Known for its vibrant tech industry, Bangalore offers a mix of urban and green spaces, with a moderate climate and a diverse cultural scene
• Singapore: A global financial hub with a multicultural population, Singapore offers a clean, safe, and efficient urban environment with a tropical climate

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: Both Bangalore and Singapore offer attractive work environments for professionals in the tech and finance industries, with ample opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• In-depth interviews with cross-functional stakeholders
• Final interview with the CMO

Key Assessment Areas:

• Writing and editing skills
• Understanding of finance and tech industries
• Strategic thinking and planning
• Collaboration and communication skills
• Cultural fit with Finmo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include a portfolio of your best work, showcasing your writing, editing, and content strategy skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
• Research Finmo's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Content strategy, public relations, communications, editorial management, writing, editing, collaboration, storytelling, media relations, event speaking, customer case studies, content marketing, SaaS, B2B tech, fast-paced environment, strategic thinking

ASSUMPTION: Finmo's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role, as they enable efficient content creation, management, and distribution.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Focused on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working collaboratively with cross-functional teams?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a strong understanding of finance and tech industries, and can you translate complex topics into clear, engaging content?

ASSUMPTION: Finmo values candidates who are proactive, adaptable, and committed to continuous learning and growth, as these qualities are essential for success in a fast-paced, high-growth environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic planning with hands-on content creation and execution
• Adapting to a rapidly evolving fintech landscape and adjusting content strategy accordingly
• Building and maintaining strong relationships with journalists, influencers, and other stakeholders in the finance and tech industries

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of finance and tech industries, as well as the ability to translate complex topics into clear, engaging content
• Compared to other content marketing roles, this position places a greater emphasis on PR and communications, requiring candidates to have a proven track record in securing media visibility and speaking opportunities
• Career progression in this role may involve moving into a more senior leadership position, such as a VP of Marketing or Chief Marketing Officer, as Finmo continues to grow and expand

ASSUMPTION: This role offers a unique blend of content marketing, PR, and strategic communications, making it an attractive opportunity for experienced professionals looking to make a significant impact in a growing company.

📝 Sample Projects

• Developing a comprehensive content roadmap that aligns with Finmo's business objectives and target audience
• Crafting a series of blog posts or whitepapers that explain complex treasury, payments, or fintech concepts in clear, engaging language
• Securing media coverage for Finmo's product launches, funding rounds, or strategic partnerships
• Managing a team of external writers, designers, or PR agencies to execute a high-impact content campaign

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Content & PR Lead role at Finmo.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for content marketing and PR, and how this role fits into that strategy?
• How does Finmo measure the success of its content and PR efforts, and what key performance indicators (KPIs) does the company track?
• What opportunities are there for growth and professional development in this role, and how does Finmo support the career advancement of its employees?
• How does Finmo foster a culture of collaboration and innovation, and what initiatives are in place to encourage continuous learning and improvement?
• What is the typical work arrangement for this role, and how does Finmo support remote or hybrid work arrangements?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and provides valuable insights into Finmo's company culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your content marketing and PR achievements
• Prepare a portfolio of your best work, showcasing your writing, editing, and content strategy skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
• Research Finmo's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.