Content & Public Relations (PR) Lead

📌 Core Information

🔹 Job Title: Content & Public Relations (PR) Lead

🔹 Company: Finmo

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Singapore & Bangalore)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a high-impact content roadmap
• Translating complex treasury, payments, and fintech topics into clear, compelling content
• Securing visibility for Finmo across relevant media, trade publications, podcasts, and analyst communities
• Collaborating cross-functionally with founders, product, and growth teams to uncover stories worth telling

ASSUMPTION: This role requires a strategic thinker with a strong background in content marketing and communications, preferably in fintech or B2B tech. The ideal candidate will be comfortable working independently and collaboratively in a fast-paced, high-growth environment.

📋 Key Responsibilities

✅ Build and execute a high-impact content roadmap that spans website copy, blogs, whitepapers, email copy, customer stories, social content, pitch decks, sales enablement collaterals, and newsletters

✅ Translate complex treasury, payments, and fintech topics into clear, compelling content for decision-makers

✅ Lead the development of impactful customer case studies that showcase Finmo's value across use cases and industries

✅ Manage the editorial calendar and ensure consistent, high-quality output across all channels

✅ Draft press releases, media outreach materials, and messaging frameworks for major announcements (e.g. product launches, funding, partnerships)

✅ Build and nurture relationships with journalists and fintech storytellers globally

✅ Track content and media performance, and continuously refine strategy based on insights

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management. The ideal candidate will have a strong portfolio demonstrating their ability to create engaging content and secure media coverage.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 7-9 years of experience in content marketing and communications, ideally in fintech, SaaS, or B2B tech

Required Skills:

• Proven track record of managing editorial calendars and developing full-funnel content strategies
• Experience leading or executing PR programs with measurable impact
• Outstanding writing and editing skills across formats
• Comfortable working independently and collaboratively in a fast-paced, high-growth environment

Preferred Skills:

• Experience working in a Series A/B stage company or building a brand from the ground up

ASSUMPTION: Candidates with relevant experience in fintech or B2B tech, along with a strong portfolio showcasing their content and PR skills, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content & PR Lead role in Bangalore, India. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Finmo operates in the competitive financial services industry, focusing on global payments and treasury management. The company aims to simplify cross-border payments, automate treasury processes, and optimize liquidity for businesses.

Company Size: Finmo is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: Finmo was founded in 2021, making it a relatively new player in the fintech space with significant growth potential.

Company Description:

• Finmo's cloud-native platform is designed to eliminate the complexities of global payments and financial operations
• The company's next-generation Treasury Operating System (TOS) empowers global enterprises to seamlessly collect funds, make payments, manage cash flow and liquidity, mitigate financial risks, and ensure compliance within a unified interface
• Finmo's mission is to revolutionize treasury operations by simplifying payments, automating essential financial functions, and empowering businesses to transact using the most efficient methods that optimize speed, convenience, and cost-effectiveness

Company Specialties:

• Payments Processing
• Real time Payments
• Pay by Bank
• Cross Border Payouts
• Crypto On/off Ramp
• Treasury Management
• Money Movement
• API
• FinTech
• Multi-currency Wallet
• International Transfer
• Embedded Finance
• Online Payment

Company Website: finmo.net

ASSUMPTION: Finmo's focus on innovation and simplification in the global payments and treasury management space makes it an attractive employer for candidates seeking to make an impact in the fintech industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced professional looking to take on a leadership position in content marketing and communications within the fintech industry.

Reporting Structure: The Content & PR Lead will report directly to the Chief Marketing Officer (CMO) and collaborate closely with the founders, product, and growth teams.

Work Arrangement: This is a hybrid role with the option to work from either the Singapore or Bangalore office, with flexible remote work arrangements.

Growth Opportunities:

• As Finmo continues to grow, there will be opportunities for the Content & PR Lead to expand their team and take on more strategic responsibilities
• The ideal candidate will have the chance to shape Finmo's brand and narrative, making a significant impact on the company's success
• With Finmo's focus on international expansion, there may be opportunities for the right candidate to take on regional or global roles in the future

ASSUMPTION: Given Finmo's rapid growth and expansion plans, this role offers excellent opportunities for career progression and professional development.

🌍 Location & Work Environment

Office Type: Finmo's offices are modern, collaborative spaces designed to foster innovation and creativity.

Office Location(s): Singapore and Bangalore, India

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka, offering a vibrant and multicultural work environment
• The city is known for its high quality of life, with a mix of modern amenities and traditional Indian culture
• Bangalore's strategic location makes it an ideal base for Finmo's operations in the Indian subcontinent

Work Schedule: The Content & PR Lead will work a full-time schedule with flexible hours and remote work options, allowing for a healthy work-life balance.

ASSUMPTION: Finmo's offices in Singapore and Bangalore provide a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and relevant team members
• Final round with the CMO or a member of the executive team

Key Assessment Areas:

• Writing and editing skills
• Content strategy and planning
• PR and media relations experience
• Cultural fit and alignment with Finmo's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing and PR experience, with a focus on fintech or B2B tech
• Include a portfolio or samples of your work that demonstrate your ability to create engaging content and secure media coverage
• Prepare thoughtful questions about Finmo's content strategy, PR approach, and company culture to ask during the interview

ATS Keywords: Content strategy, public relations, communications, editorial management, writing, editing, collaboration, storytelling, media relations, event speaking, customer case studies, social content, sales enablement, email marketing, content performance tracking, strategic planning, fintech, SaaS, B2B tech

ASSUMPTION: Finmo's interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the company's growing team.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The ideal candidate will have experience with relevant content management, PR, and project management tools, as well as proficiency in design tools for creating visually appealing content.

👔 Cultural Fit Considerations

Company Values:

• Transparency
• Integrity
• Effective communication
• Continuous learning
• Data-driven decision-making
• Customer-centricity

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and proactive
• Strong attention to detail and commitment to quality

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working collaboratively with cross-functional teams?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a strong portfolio demonstrating your ability to create engaging content and secure media coverage?

ASSUMPTION: Finmo values candidates who are strong communicators, adaptable, and committed to continuous learning and improvement. The ideal candidate will be a cultural fit with Finmo's values and work style.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of Finmo's growth may present challenges in keeping up with the company's evolving needs and priorities
• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
• The competitive nature of the fintech industry may present challenges in securing media coverage and standing out from competitors
• Working in a hybrid or remote environment may require strong communication and collaboration skills to maintain productivity and engagement

ASSUMPTION: While Finmo offers excellent opportunities for career growth and professional development, the fast-paced and dynamic nature of the company may present challenges that require adaptability and resilience.

📈 Similar Roles Comparison

• Compared to similar roles in larger enterprises, the Content & PR Lead at Finmo will have more autonomy and responsibility for shaping the company's brand and narrative
• Finmo's focus on innovation and simplification in the global payments and treasury management space sets it apart from competitors, offering candidates the opportunity to make a significant impact in the fintech industry
• As a mid-sized company, Finmo offers a more collaborative and dynamic work environment than larger enterprises, with ample opportunities for career progression and professional development

ASSUMPTION: Finmo's unique position in the fintech industry and mid-sized company structure make it an attractive employer for candidates seeking to take on a leadership role in content marketing and communications with significant impact.

📝 Sample Projects

• Developing a comprehensive content roadmap that aligns with Finmo's business objectives and target audience
• Creating a series of customer case studies that showcase Finmo's value across use cases and industries, driving engagement and conversions
• Securing high-profile media coverage for Finmo's product launches, funding announcements, and strategic partnerships

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to demonstrate their ability to create engaging content and secure media coverage in the fintech or B2B tech space.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Finmo's content strategy and how this role will help shape its future?
• How does Finmo approach PR and media relations, and what are the key priorities for this role in the first 90 days?
• Can you provide examples of how Finmo's values are reflected in the company's culture and work environment?
• What opportunities are there for professional development and career growth within Finmo?
• How does Finmo support work-life balance and employee well-being, particularly in a hybrid or remote work environment?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their fit with Finmo's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing and PR experience, with a focus on fintech or B2B tech
• Include a portfolio or samples of your work that demonstrate your ability to create engaging content and secure media coverage
• Prepare thoughtful questions about Finmo's content strategy, PR approach, and company culture to ask during the interview
• Follow up with the Finmo HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.