📌 Core Information
🔹 Job Title: Content Publisher
🔹 Company: Bash.com
🔹 Location: Cape Town, South Africa
🔹 Job Type: Full-time, Hybrid
🔹 Category: Technology, Information and Internet
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing content rollout across digital and select offline channels
- Ensuring content accuracy, consistency, and quality control
- Optimizing content performance and driving continuous improvement
- Collaborating with cross-functional teams to deliver integrated campaigns
- Advising stakeholders on publishing feasibility, lead times, and asset requirements
ASSUMPTION: This role requires a strong understanding of digital workflows and go-live planning, as well as experience supporting multi-channel campaigns.
📋 Key Responsibilities
✅ Own and manage campaign and BAU content calendars for designated squads (VM, MaaS, Product/Brand)
✅ Publish content across web, app, email, and select offline channels, ensuring accuracy, consistency, and quality control
✅ Work with Creative Ops Manager to streamline workflows to reduce manual effort and maintain publishing velocity
✅ Support automation and personalization by structuring content for dynamic delivery
✅ Maintain clean, up-to-date content libraries that support automation, reusability, and governance
✅ Ensure published content supports commercial focuses and strategic messaging priorities
✅ Report on content performance, flagging issues and driving continuous improvement
✅ Prepare and schedule content for peak periods and key trading moments to ensure content is go-live ready
✅ Advise creative and management teams on publishing feasibility, lead times, and asset requirements
✅ Manage stakeholder communication, keeping teams informed on content delivery status, blockers, and campaign readiness
ASSUMPTION: This role may require working flexible hours, especially during peak periods and key trading moments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in content publishing, digital production, or e-commerce
Required Skills:
- Solid CMS experience and understanding of digital workflows and go-live planning
- High attention to detail with strong quality control across channels
- Proven ability to manage deadlines and perform under pressure
- Clear communicator with a collaborative, problem-solving mindset
- Experience supporting multi-channel campaigns (online, in-store, OOH)
Preferred Skills:
- Basic HTML/CSS, tagging, UGC, or personalization experience
ASSUMPTION: While not explicitly stated, a strong understanding of the retail industry and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: R 350,000 - R 450,000 per annum (Based on industry standards for a mid-level content publishing role in Cape Town)
Benefits:
- Generous paid holiday
- Wellbeing leave
- Birthday leave
- Exclusive shopping discount across over 500 brands in-store and on bash.com
Working Hours: 40 hours per week, with flexibility during peak periods and key trading moments
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level content publishing role in Cape Town. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Bash.com operates in the technology, information, and internet industry, focusing on building tech-powered solutions to create communities that prosper.
Company Size: Bash.com has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Bash.com was founded in April 2021 as a digital lab within the largest retailer in South Africa, leveraging TFG’s assets to evolve and bring its brand to life through a workplace of people who want to make a meaningful impact through their work in retail and tech.
Company Description:
- At Bash, we believe in the transformative power of bringing people together while building tech-powered solutions to create communities that prosper.
- We started as a digital lab within the largest retailer in South Africa and have since grown to become a leading omni-channel fashion and lifestyle shopping platform.
- Our mission is to grow South Africa’s largest omni-channel fashion and lifestyle shopping platform by leveraging TFG’s assets and evolving our brand through a workplace of people who want to make a meaningful impact through their work in retail and tech.
Company Specialties:
- Omni-channel retail
- E-commerce
- Fashion and lifestyle
- Technology and innovation
Company Website: bash.com
ASSUMPTION: Bash.com is a dynamic and growing company, offering ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in content publishing or a related field.
Reporting Structure: The Content Publisher will report directly to the Creative Ops Manager and work closely with cross-functional teams, including creative, marketing, and tech teams.
Work Arrangement: This role is a hybrid position, requiring on-site work at the Cape Town office and remote work as needed.
Growth Opportunities:
- As Bash.com continues to grow, there will be opportunities for the Content Publisher to take on more responsibilities and advance their career within the company.
- The company encourages internal mobility and offers various training and development opportunities to help employees grow professionally.
ASSUMPTION: The Content Publisher role is a critical position within the company, offering significant growth potential as the company expands.
🌍 Location & Work Environment
Office Type: Bash.com’s offices are designed to make collaboration easy and help teams create lasting connections. They are decked out with modern amenities and comfortable workspaces.
Office Location(s): Cape Town, South Africa
Geographic Context:
- Cape Town is the second-most populous city in South Africa and is known for its vibrant culture, beautiful beaches, and diverse communities.
- The city offers a high quality of life, with a mix of urban and suburban living options, as well as easy access to outdoor activities and recreational facilities.
Work Schedule: The Content Publisher role requires a standard 40-hour workweek, with flexibility during peak periods and key trading moments. The role may also require working flexible hours to meet deadlines and ensure content is go-live ready.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility, allowing employees to choose where they would like to do their best work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications
- Background check and reference check for final candidates
Key Assessment Areas:
- Content management and publishing experience
- Attention to detail and quality control skills
- Ability to manage deadlines and perform under pressure
- Collaboration and communication skills
- Understanding of digital workflows and go-live planning
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your content management and publishing experience, as well as any relevant projects or campaigns you’ve worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
ATS Keywords: Content Management, Content Publishing, Digital Production, E-commerce, CMS, Quality Control, Deadline Management, Communication, Problem Solving, Multi-channel Campaigns, HTML, CSS, Tagging, UGC, Personalization
ASSUMPTION: Bash.com uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Digital Asset Management (DAM) systems
- Project management tools (e.g., Asana, Trello, Jira)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Basic HTML/CSS knowledge
ASSUMPTION: The specific tools and technologies used by Bash.com may vary depending on the role and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Bold: Bash.com encourages its employees to be bold and innovative in their approach to work
- Accountable: The company values accountability and takes ownership of its actions and decisions
- Simple: Bash.com strives to keep its processes and workflows simple and efficient
- Human: The company prioritizes a human-centric approach to its work, focusing on building relationships and creating meaningful connections
Work Style:
- Collaborative: Bash.com fosters a collaborative work environment, encouraging employees to work together and support one another
- Agile: The company operates in an agile manner, allowing it to adapt quickly to changes and pivot as needed
- Fast-paced: Bash.com works at a fast pace, requiring employees to be able to manage multiple priorities and meet tight deadlines
Self-Assessment Questions:
- Do you feel comfortable working in a fast-paced, collaborative environment?
- Are you able to manage multiple priorities and meet tight deadlines?
- Do you have a strong attention to detail and a commitment to quality control?
- Are you comfortable working with cross-functional teams and stakeholders to deliver integrated campaigns?
ASSUMPTION: Bash.com values employees who are proactive, self-motivated, and able to work independently as well as collaboratively.
⚠️ Potential Challenges
- The Content Publisher role may require working flexible hours, especially during peak periods and key trading moments, which can be challenging for those with personal commitments or time management issues
- The role may involve managing multiple content calendars and go-live timelines, which can be stressful and demanding at times
- The fast-paced work environment may be challenging for those who prefer a more structured or slower-paced work environment
- The role may require working with a wide range of stakeholders, which can be challenging for those who prefer to work independently or with a smaller team
ASSUMPTION: The Content Publisher role can be challenging at times, but it also offers significant opportunities for growth and development within the company.
📈 Similar Roles Comparison
- The Content Publisher role at Bash.com is similar to other content management and publishing roles in the industry, but it offers a unique opportunity to work with a growing, innovative company in the retail technology space
- The role requires a strong understanding of digital workflows and go-live planning, as well as experience supporting multi-channel campaigns, which are valuable skills in the industry
- The Content Publisher role at Bash.com offers significant growth potential as the company expands, providing an opportunity for career advancement and professional development
ASSUMPTION: The Content Publisher role at Bash.com is a unique opportunity to work with a growing, innovative company in the retail technology space, offering significant growth potential and career advancement opportunities.
📝 Sample Projects
- Managing the content rollout for a major marketing campaign, ensuring accurate and timely delivery across multiple channels
- Optimizing content performance by analyzing data and making data-driven decisions to improve engagement and conversions
- Collaborating with cross-functional teams to develop and implement a new content management system, streamlining workflows and improving efficiency
ASSUMPTION: The specific projects and responsibilities of the Content Publisher role may vary depending on the company’s needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical content management and publishing workflows at Bash.com?
- How does Bash.com support collaboration and communication between teams and stakeholders?
- What are the most challenging aspects of the Content Publisher role, and how does Bash.com support its employees in managing these challenges?
- How does Bash.com approach professional development and career growth for its employees?
- What are the key priorities for the Content Publisher role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help you better understand the role, the company, and its culture, as well as demonstrate your interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Bash.com Careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your content management and publishing experience, as well as any relevant projects or campaigns you’ve worked on
- Prepare for behavioral interview questions that focus on your problem-solving skills, attention to detail, and ability to work collaboratively in a fast-paced environment
- If selected for an interview, be prepared to discuss your approach to content management and publishing, as well as your understanding of digital workflows and go-live planning
- Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
