📌 Core Information
🔹 Job Title: Content & SEO Coordination Manager
🔹 Company: Flutter International
🔹 Location: London/Leeds
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading end-to-end content creation with a focus on SEO
- Managing content workflows and coordinating with cross-functional teams
- Publishing and organizing content using various CMSs
- Monitoring projects and deadlines using project management tools
- Establishing and monitoring QA processes to ensure content quality
ASSUMPTION: This role requires a balance of creative and strategic skills, with a strong focus on project management and team coordination.
📋 Key Responsibilities
✅ Lead end-to-end content creation, ensuring alignment with SEO strategies
✅ Coordinate content workflows, including identifying needs, recruiting/onboarding freelance writers, assigning work, and managing deadlines
✅ Publish and organize content using various CMSs, adhering to brand guidelines and editorial standards
✅ Monitor projects and deadlines using project management tools to track content initiatives, priorities, and overall progress
✅ Establish and monitor QA processes to ensure content consistency, quality, and brand compliance
✅ Research and ideation: Stay current on industry trends, competitor strategies, and SEO best practices to develop fresh content ideas
✅ Report to stakeholders by compiling and presenting regular reports on project progress, content performance, and key metrics
✅ Collaborate across teams to align content with overall brand and marketing objectives
ASSUMPTION: This role involves a mix of creative writing, strategic planning, and project management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, Communications, Marketing, or a related discipline)
Experience: Proven writing experience with a portfolio of clear, engaging, SEO-optimized content
Required Skills:
- Proven content and SEO expertise, with a solid grasp of on-page SEO, keyword research, and performance standard methodologies
- Demonstrated ability to manage multiple projects and deadlines, streamline workflows, and leverage project tools (e.g., AirTable, Trello, Asana, Jira)
- Familiarity with content management systems (e.g., WordPress or similar) and basic HTML editing
- Analytical and strategic orientation, comfortable using Google Analytics, Search Console, or similar tools to compile metrics, draw insights, and make data-driven recommendations
- Attention to detail, with experience defining and enforcing editorial standards and QA processes
- Adaptability, comfortable working in a fast-paced environment and adjusting quickly when priorities change
- Excellent communication skills to coordinate with remote freelancers and cross-functional teams, influence without direct authority, and drive projects forward
- Stakeholder reporting and collaboration experience, with a track record of compiling performance metrics and delivering project updates to various internal collaborators
Preferred Skills:
- Experience in the sports betting or gaming industry, with familiarity with sports betting, gaming, iGaming, or related media environments
- Content project leadership experience, owning editorial calendars, coordinating and mentoring freelance writers, and delivering projects on time and on budget
- Practical experience using project management tools (e.g., AirTable, Trello, Asana, Jira) to track tasks, deadlines, and workflow progress
- SEO analytics experience, using Google Analytics, Search Console, or equivalent platforms to monitor performance, derive insights, and iterate on content strategy
- Stakeholder communication experience, preparing and presenting reports on project outcomes and content performance to internal stakeholders
ASSUMPTION: Candidates should have a strong background in content creation, SEO, and project management, with a passion for sports betting and gaming.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on experience and industry standards for similar roles in London)
Benefits:
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner, and your children (if you all live at the same address)
- Personal life insurance and income protection
- The option to join the company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program, and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Online Discount Scheme, including discounted shopping and cinema vouchers
Working Hours: Full-time, hybrid role with a combination of working from home and working in modern offices. Working hours are typically 9:00 AM to 5:30 PM, Monday to Friday, with flexibility for team meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in London. The benefits package is comprehensive and designed to support personal and career development.
📌 Applicant Insights
🔍 Company Context
Industry: Flutter International operates in the entertainment providers industry, focusing on sports betting, gaming, and entertainment. The company is a global leader in its field, with a strong presence in over 100 global markets.
Company Size: Flutter International is a large organization with over 8,000 colleagues across 28 offices worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Flutter International was founded in 2001 and has since grown into a global powerhouse in the entertainment industry.
Company Description:
- Flutter International is a global sports betting, gaming, and entertainment provider, operating some of the world’s most innovative, diverse, and distinctive brands.
- The company is committed to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way, with a remarkable team driving this vision.
- Flutter International is listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE).
Company Specialties:
- Sports betting
- Casino
- Poker
- Rummy
- Lottery
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International is a well-established, global leader in the entertainment industry, offering a dynamic work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, offering the opportunity to lead a team and make strategic decisions while collaborating with various departments.
Reporting Structure: The Content & SEO Coordination Manager will report directly to the Head of Content or a similar role, depending on the specific organizational structure.
Work Arrangement: This is a hybrid role, allowing for a combination of working from home and working in modern offices. The specific work arrangement will be discussed and agreed upon with the hiring manager.
Growth Opportunities:
- Progression within the content and SEO team, taking on more responsibilities or moving into a senior role
- Expanding into related roles within the broader Flutter International organization, such as marketing, product, or operations
- Developing expertise in other areas of the business, such as sports betting, gaming, or technology
ASSUMPTION: This role offers opportunities for career growth and development within the content and SEO team and across the broader Flutter International organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative offices designed to foster creativity and productivity
Office Location(s): London and Leeds
Geographic Context:
- London: A vibrant, multicultural city with a thriving entertainment industry, offering a wide range of cultural attractions, restaurants, and nightlife
- Leeds: A vibrant city in the north of England, known for its rich history, cultural attractions, and a growing digital and tech industry
Work Schedule: The work schedule for this hybrid role will be discussed and agreed upon with the hiring manager, with flexibility for team meetings and project deadlines.
ASSUMPTION: Both London and Leeds offer vibrant, multicultural environments with a wide range of cultural attractions and a thriving entertainment industry, providing an ideal setting for a role focused on content creation and SEO.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the hiring manager and a member of the content team
- Final interview with the Head of Content or a similar role
- Background check and offer
Key Assessment Areas:
- Content creation and SEO skills
- Project management and organizational skills
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Alignment with Flutter International's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation, SEO, and project management experience
- Provide examples of your work, including published articles, SEO-optimized content, and project management case studies
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving, communication, and collaboration skills
- Research Flutter International's company culture and values to demonstrate your alignment with the organization
ATS Keywords: Content creation, SEO optimization, project management, CMS, Google Analytics, stakeholder communication, team collaboration, industry knowledge, sports betting, gaming
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress or similar)
- Project management tools (e.g., AirTable, Trello, Asana, Jira)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Analytics tools (e.g., Google Analytics)
- Microsoft Office Suite (e.g., Word, Excel, PowerPoint)
ASSUMPTION: Candidates should be proficient in using various content management systems, project management tools, and SEO/analytics tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Champion play
- Champion empowerment
- Champion teamwork
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and agile
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with Flutter International's core values, and how have you demonstrated these values in previous roles?
- How do you approach working in a hybrid environment, and how do you ensure effective communication and collaboration with remote team members?
- How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality and timeliness of deliverables?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Flutter International's core values and work style, as well as their ability to thrive in a hybrid work environment and manage multiple projects effectively.
⚠️ Potential Challenges
- Managing a team of remote freelance writers and ensuring consistent, high-quality output
- Keeping up with industry trends, competitor strategies, and SEO best practices in a fast-paced environment
- Balancing creative and strategic responsibilities while managing project timelines and deadlines
- Working with various teams and stakeholders to align content with overall brand and marketing objectives
- Adapting to changes in priorities and workflows in a dynamic, growing organization
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a solid understanding of the content creation and SEO landscape.
📈 Similar Roles Comparison
- This role differs from related positions, such as Content Manager or SEO Specialist, in its focus on both creative content creation and strategic SEO alignment, as well as its responsibility for managing content workflows and coordinating with various teams
- Industry-specific context: The sports betting and gaming industry is highly competitive and dynamic, requiring a strong understanding of industry trends, competitor strategies, and SEO best practices
- Career path comparison: This role offers opportunities for career growth and development within the content and SEO team and across the broader Flutter International organization
ASSUMPTION: This role is unique in its combination of creative and strategic responsibilities, as well as its focus on managing content workflows and coordinating with various teams.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new sports betting website, including keyword research, on-page optimization, and link-building campaigns
- Managing a team of freelance writers to create a series of engaging, SEO-optimized blog posts on sports betting trends and strategies, published on a major gaming website
- Conducting a content audit and refresh of an established casino brand's website, improving user experience and search visibility through targeted content updates and SEO optimizations
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content & SEO Coordination Manager role, from strategic planning and execution to hands-on content creation and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the content and SEO team, and how this role fits into the broader organization?
- How does Flutter International support the professional development and growth of its employees, particularly in roles like this one?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured and evaluated?
- How does Flutter International foster a culture of collaboration and innovation, and how can I contribute to this as the Content & SEO Coordination Manager?
- What are the most significant challenges facing the content and SEO team currently, and how can this role help address them?
ASSUMPTION: These questions help candidates understand the team dynamics, growth opportunities, and key challenges of the role, enabling them to make informed decisions about their application and potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation, SEO, and project management experience
- Prepare examples of your work, including published articles, SEO-optimized content, and project management case studies
- Research Flutter International's company culture and values to demonstrate your alignment with the organization
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving, communication, and collaboration skills
- Follow up with the hiring manager one week after your initial application to express your interest in the role and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
