Content & SEO Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Content & SEO Specialist (m/f/d)

🔹 Company: Leafworks GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (with Western European time zone preference)

🚀 Job Overview

Key aspects of this role include:

• Creating and optimizing engaging content for various channels
• Collaborating with cross-functional teams (designers, developers, etc.)
• Implementing SEO strategies to boost organic traffic
• Utilizing AI tools to enhance content production efficiency
• Quickly understanding and explaining complex technical topics

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on driving organic growth through compelling content and strategic SEO.

📋 Key Responsibilities

✅ Create and optimize content for blog posts, landing pages, customer success stories, marketing emails, marketplace descriptions, social media posts, and other marketing materials

✅ Utilize AI tools (e.g., ChatGPT) to accelerate content production while maintaining high quality and originality

✅ Conduct keyword research and implement on-page optimization to improve search engine rankings

✅ Develop and manage a content calendar, and analyze performance metrics to refine strategies

✅ Collaborate with designers and video editors to ensure visual and audiovisual assets support written content

✅ Work alongside WordPress developers to ensure content is presented effectively, providing design and layout feedback as needed

✅ Have an eye for design and strong UX awareness, ensuring content is visually appealing, user-friendly, and SEO-optimized when implemented

ASSUMPTION: This role involves a mix of creative writing, SEO strategy, and cross-team collaboration, with a focus on driving organic traffic growth and enhancing user experience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences, ideally in SaaS or tech

Required Skills:

• Advanced SEO knowledge, including keyword research, on-page optimization, and best practices
• Native English speaker with excellent grammar and storytelling skills
• Proficient in using AI tools (e.g., ChatGPT) to enhance content production
• Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
• Proficient in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
• Ability to create engaging social media content, especially for LinkedIn
• Experience working with designers, video editors, and web developers to ensure seamless content execution across different formats
• Familiarity with WordPress (including Elementor) to make minor content updates directly

Preferred Skills:

• Experience in working with Zendesk or similar customer service platforms
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in B2B content writing, with a proven track record in driving organic traffic growth through SEO-optimized content.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing roles in Germany)

Benefits:

• Remote work with all necessary equipment provided
• Further qualifications, training, or courses as needed
• Regular exchanges and feedback talks
• Long-term cooperation with no fixed-term contracts
• Casual dress code
• Team events in Germany and abroad
• Onboarding with an onboarding buddy from day one

Working Hours: Full-time (40 hours per week) with a flexible schedule and a preference for Western European time zones

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany, with a focus on SEO and content creation.

📌 Applicant Insights

🔍 Company Context

Industry: Leafworks is a young and rapidly growing IT services and consulting company, specializing in customer service solutions, BI, CRM, and Zendesk consulting. They help customers solve problems in these areas with a strong focus on results and creativity.

Company Size: Leafworks has 11-50 employees, providing a dynamic and collaborative work environment where individual contributions make a significant impact.

Founded: Leafworks was founded in 2017, making it a relatively new but established player in the IT consulting landscape.

Company Description:

• Leafworks is a young and rapidly growing consulting company
• They help customers solve problems in the areas of customer service (Zendesk), custom portals, customer relationship management (CRM), and business intelligence (BI)
• Leafworks achieves this with a lot of creativity and a strong focus on results, making them proven partners for customers from start-ups to corporations

Company Specialties:

• CRM
• Business-Intelligence
• Customer-Service
• Zendesk
• IT-Consulting
• Kundenservice
• and CX

Company Website: leafworks.de

ASSUMPTION: Leafworks' focus on creativity, results, and customer satisfaction makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including designers, developers, and other marketing specialists

Work Arrangement: Remote work with a preference for Western European time zones, allowing for flexible scheduling and a healthy work-life balance

Growth Opportunities:

• Further qualifications, training, or courses as needed
• Long-term cooperation with no fixed-term contracts, providing opportunities for career advancement
• Regular exchanges and feedback talks, fostering professional development and growth

ASSUMPTION: This role offers ample opportunities for professional growth and development, with a focus on driving organic traffic growth and enhancing user experience through compelling content and strategic SEO.

🌍 Location & Work Environment

Office Type: Remote (with occasional team events in Germany and abroad)

Office Location(s): Norderstedt, Germany; Effretikon, Switzerland; Valencia, Spain

Geographic Context:

• Germany: Leafworks' headquarters are located in Norderstedt, near Hamburg, offering a mix of urban and suburban living
• Switzerland: Leafworks has an office in Effretikon, near Zurich, providing access to a vibrant business hub
• Spain: Leafworks' office in Valencia offers a Mediterranean climate and a rich cultural scene

Work Schedule: Full-time (40 hours per week) with a flexible schedule, allowing for a healthy work-life balance

ASSUMPTION: Leafworks' remote work arrangement and flexible scheduling provide employees with a high degree of autonomy and work-life balance, while occasional team events foster a strong sense of cohesion and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study (content creation and SEO-focused)
• Final interview with the Marketing Manager and/or other team members

Key Assessment Areas:

• Content creation and optimization skills
• SEO knowledge and strategic thinking
• Collaboration and communication skills
• Cultural fit and alignment with Leafworks' values

Application Tips:

• Tailor your resume and cover letter to highlight your content creation, SEO, and B2B marketing skills
• Include relevant keywords from the job description to help your application pass through Applicant Tracking Systems (ATS)
• Prepare a portfolio showcasing your best content creation and SEO work
• Research Leafworks' company culture and values to demonstrate your fit during the interview

ATS Keywords: Content creation, SEO, B2B marketing, AI tools, keyword research, on-page optimization, cross-team collaboration, user experience, organic traffic growth

ASSUMPTION: Leafworks' application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• AI tools (e.g., ChatGPT)
• SEO tools (e.g., Google Search Console, Ahrefs, SEMrush)
• Content management systems (e.g., WordPress, Elementor)
• Project management tools (e.g., Asana, Trello, Jira)
• Design and video editing tools (e.g., Adobe Creative Suite, Canva, iMovie)

ASSUMPTION: Leafworks' use of AI tools, SEO tools, and project management platforms enables efficient content creation, optimization, and collaboration across teams.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Focus on results and customer satisfaction
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced environment
• Strong focus on results and customer satisfaction
• Collaborative and team-oriented culture
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment, with a strong focus on results and customer satisfaction?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you embrace feedback and continuous learning as opportunities for growth and improvement?

ASSUMPTION: Leafworks' focus on creativity, results, and customer satisfaction makes it an attractive employer for candidates seeking a dynamic and impactful work environment, with a strong emphasis on collaboration and continuous learning.

⚠️ Potential Challenges

• Managing multiple content channels and formats simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Balancing creative and analytical aspects of the role
• Occasional time zone differences when collaborating with remote teams

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and effective communication and collaboration with cross-functional teams.

📈 Similar Roles Comparison

• Content Marketing Specialist: Focuses more on overall marketing strategy and less on day-to-day content creation and SEO
• SEO Specialist: Focuses primarily on SEO strategy and optimization, with less emphasis on content creation and cross-team collaboration
• Technical Writer: Focuses more on creating documentation and technical content, with less emphasis on SEO and marketing aspects

ASSUMPTION: This role combines aspects of content marketing, SEO, and technical writing, with a strong focus on driving organic traffic growth through compelling content and strategic SEO.

📝 Sample Projects

• Developing and executing a content strategy to boost organic traffic for Leafworks' website and blog
• Collaborating with designers and video editors to create engaging visual and audiovisual assets for content marketing campaigns
• Conducting keyword research and on-page optimization for high-priority landing pages and blog posts

ASSUMPTION: These sample projects demonstrate the role's focus on driving organic traffic growth through compelling content and strategic SEO, while also highlighting the importance of cross-team collaboration and creativity.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and how it is managed?
• How does Leafworks approach cross-team collaboration, particularly with designers and developers?
• What are the most significant SEO challenges facing Leafworks, and how can this role help address them?
• How does Leafworks support the professional development and growth of its content and SEO specialists?
• What are the key performance indicators (KPIs) used to measure the success of content marketing efforts at Leafworks?

ASSUMPTION: These interview questions help candidates better understand the role's day-to-day responsibilities, the company's approach to content marketing and SEO, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation, SEO, and B2B marketing skills, as well as your cultural fit with Leafworks' values
• Prepare a portfolio showcasing your best content creation and SEO work, demonstrating your ability to drive organic traffic growth and enhance user experience
• Follow up with Leafworks' HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.