Content & SEO Specialist (m/f/d)

📌 Core Information

🔹 Job Title: Content & SEO Specialist (m/f/d)

🔹 Company: Knots GmbH

🔹 Location: Norderstedt, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 22, 2025

🔹 Experience Level: Mid-Level (3-5 years)

🔹 Remote Status: On-site (Norderstedt, Germany)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling and SEO-optimized content for various channels
• Collaborating with designers and developers to ensure content is visually appealing and SEO-optimized
• Utilizing AI tools to accelerate content production while maintaining high quality
• Developing and managing a content calendar and analyzing performance metrics
• Working closely with the team to ensure content aligns with broader marketing campaigns

ASSUMPTION: This role requires a strong blend of creativity and analytical skills, with a focus on data-driven marketing and storytelling.

📋 Key Responsibilities

✅ Write compelling and SEO-optimized content, including:

• Blog posts
• Landing pages
• Customer success stories
• Marketing emails
• Marketplace descriptions
• Social media posts (primarily LinkedIn)
• Lead magnets
• Other marketing materials

✅ Utilize AI tools to accelerate content production while ensuring originality and high quality

✅ Quickly grasp and explain complex topics related to automation, AI, and integrations in an engaging and clear way

✅ Conduct keyword research, optimize on-page content, and implement best practices to increase organic traffic

✅ Work closely with graphic designers and video editors to direct the creation of visual and audiovisual assets that support written content

✅ Ensure that videos, images, and other multimedia elements are part of the final content and work alongside WordPress developers to ensure content is presented effectively

✅ Have an eye for design and strong UX awareness, making sure that the content is visually appealing, user-friendly, and SEO-optimized when implemented in landing pages or marketing materials

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires a strong sense of design and UX awareness to enhance content presentation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 3-5 years of experience in content writing, with a strong understanding of B2B audiences – ideally in SaaS or tech

Required Skills:

• Advanced SEO knowledge – strong understanding of keyword research, on-page optimization, and best practices
• Native English speaker with excellent grammar and storytelling skills
• Ability to use AI tools (e.g., ChatGPT) effectively to speed up content production while maintaining quality
• Profound knowledge of technical topics (automation, AI, integrations) and ability to simplify them for different audiences
• Proficiency in SEO tools like Google Search Console, Ahrefs, SEMrush, or similar
• Ability to create engaging social media content, especially for LinkedIn
• Experience in working with designers, video editors, and web developers to ensure seamless execution of content across different formats
• Familiarity with WordPress (including Elementor) to make minor content updates directly
• Ability to work in Western European time zones (CET preferred)

Preferred Skills:

• Fluency in German
• Experience with CRM systems (e.g., HubSpot, Salesforce, or similar)
• Knowledge of marketing automation tools (e.g., Marketo, Pardot, or similar)

ASSUMPTION: While the role requires a strong background in B2B SaaS writing, SEO, and AI-powered content creation, candidates with a passion for technology, automation, and data-driven marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (gross, full-time)

Benefits:

• Remote work equipment
• Further qualifications, training, or courses
• Regular exchanges and feedback talks
• Long-term cooperation with no fixed-term contracts
• Onboarding that makes you feel at home, with an onboarding buddy from day one

Working Hours: Full-time (40 hours per week), with a focus on Western European time zones (CET preferred)

ASSUMPTION: The salary range is based on industry standards for mid-level content and SEO specialists in Germany, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: IT System Custom Software Development

Company Size: 2-10 employees (Small, agile team with a strong focus on collaboration and innovation)

Founded: 2022 (Relatively new, with a strong focus on growth and expansion)

Company Description:

• Knots develops automation solutions to enhance ticket processing in Zendesk, with a focus on ready-to-use, no-code solutions
• The company aims to streamline workflows, cut off manual tasks, and revolutionize customer service
• Knots offers a variety of modules on an event-driven basis, integrating and synchronizing data between systems

Company Specialties:

• Zendesk and CRM automation

Company Website: https://knots.io/?Utm_source=Linkedin&utm_medium=profile&utm_campaign=profile_info

ASSUMPTION: Knots is a small, agile company with a strong focus on innovation and growth, making it an excellent fit for candidates seeking a dynamic and fast-paced work environment.

📊 Role Analysis

Career Level: Mid-Level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site (Norderstedt, Germany) with a focus on Western European time zones (CET preferred)

Growth Opportunities:

• As the company grows, there may be opportunities for the role to evolve or expand in scope
• Knots offers further qualifications, training, or courses to support employee growth and development

ASSUMPTION: This role offers strong growth potential, as the company is relatively new and focused on expansion.

🌍 Location & Work Environment

Office Type: On-site (Norderstedt, Germany)

Office Location(s): Knots GmbH, Norderstedt, Germany

Geographic Context:

• Norderstedt is a city in the German state of Schleswig-Holstein, located near Hamburg
• The region offers a high quality of life, with a mix of urban and rural environments
• Knots is located in an innovative and dynamic business park, surrounded by other tech and startup companies

Work Schedule: Full-time (40 hours per week), with a focus on Western European time zones (CET preferred)

ASSUMPTION: The on-site work arrangement allows for strong collaboration and integration within the team, while the location offers a high quality of life and a dynamic business environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical writing test or case study
• In-depth interview with the Marketing Manager and/or other team members
• Final decision and job offer

Key Assessment Areas:

• Writing and storytelling skills
• SEO knowledge and on-page optimization
• Technical understanding of automation, AI, and integrations
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous content and SEO work, with a focus on B2B SaaS writing
• Demonstrate your understanding of Knots' products and services, and how your skills can contribute to the company's growth

ATS Keywords: Content Writing, SEO, B2B, SaaS, AI Tools, Keyword Research, On-Page Optimization, Technical Writing, Social Media Content, Collaboration, WordPress, Editing, Analytical Skills, Creativity, Curiosity, Communication

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing and SEO skills, as well as cultural fit and alignment with company values.

🛠️ Tools & Technologies

• AI Tools (e.g., ChatGPT)
• SEO Tools (e.g., Google Search Console, Ahrefs, SEMrush)
• WordPress (including Elementor)
• CRM Systems (e.g., HubSpot, Salesforce)
• Marketing Automation Tools (e.g., Marketo, Pardot)

ASSUMPTION: The required tools and technologies for this role are standard in the content and SEO industry, with a focus on AI-powered content creation and data-driven marketing.

👔 Cultural Fit Considerations

Company Values:

• Transparency and openness
• Strong collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Proactive and resourceful
• Detail-oriented and self-starting
• Analytical mindset with a focus on data-driven decision-making

Self-Assessment Questions:

• Do you have a strong passion for technology, automation, and data-driven marketing?
• Are you comfortable working in a small, agile team with a focus on collaboration and innovation?
• Do you have a proven track record of creating compelling and SEO-optimized content for B2B SaaS audiences?

ASSUMPTION: Knots is looking for candidates who are passionate about technology, automation, and data-driven marketing, with a strong focus on collaboration and innovation in a small, agile team.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a strong focus on growth and expansion
• Balancing creativity with data-driven decision-making and SEO best practices
• Keeping up with the latest trends and developments in AI-powered content creation and data-driven marketing
• Collaborating effectively with designers, video editors, and web developers to ensure seamless execution of content across different formats

ASSUMPTION: While this role offers strong growth potential and a dynamic work environment, it also presents challenges related to balancing creativity with data-driven decision-making and keeping up with the latest trends and developments in the field.

📈 Similar Roles Comparison

• Content Marketing Manager vs. Content & SEO Specialist: While both roles focus on content creation, the Content Marketing Manager is typically more strategic and overseeing, while the Content & SEO Specialist is more tactical and hands-on
• B2B SaaS Content Writer vs. Content & SEO Specialist: Both roles focus on creating content for B2B SaaS audiences, but the Content & SEO Specialist has a stronger focus on SEO best practices and data-driven marketing
• Technical Writer vs. Content & SEO Specialist: Both roles require a strong understanding of technical topics, but the Content & SEO Specialist has a broader focus on content creation and marketing, while the Technical Writer focuses more on documentation and user guides

ASSUMPTION: This role is unique in its blend of creativity, analytical skills, and data-driven marketing, with a strong focus on SEO best practices and AI-powered content creation.

📝 Sample Projects

• Creating a series of blog posts explaining complex automation and AI concepts in an engaging and clear way
• Developing a content strategy and calendar to support a product launch or marketing campaign
• Optimizing a landing page for a specific keyword or search term, with a focus on on-page optimization and best practices

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create compelling and SEO-optimized content, with a strong focus on data-driven marketing and AI-powered content creation.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• What are the biggest challenges facing the company in the next 6-12 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does the company measure the success of its content and SEO efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These key questions are designed to help the candidate understand the company's content strategy, growth plans, and expectations for the role, as well as the company's commitment to employee development and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://knots.jobs.personio.com/job/2063888
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your previous content and SEO work, with a focus on B2B SaaS writing
• Prepare for a technical writing test or case study, as well as an in-depth interview with the Marketing Manager and/or other team members
• Follow up with the HR department one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.