Content SEO Team Lead

📌 Core Information

🔹 Job Title: Content SEO Team Lead

🔹 Company: Hostinger

🔹 Location: Kaunas, Vilnius, Hybrid

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading SEO strategy for US Hostinger Tutorials
• Empowering and managing a team of Content SEO Specialists
• Driving content performance through planning and auditing
• Collaborating with cross-functional teams to align content strategies

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and hands-on SEO expertise to drive content performance and expand topical authority.

📋 Key Responsibilities

✅ Lead SEO strategy for www.hostinger.com/tutorials site, ensuring best use of resources for highest impact on traffic and new billings.

✅ Lead a team of Content SEO Specialists, providing regular coaching, feedback, performance evaluations, and growth opportunities.

✅ Plan SEO initiatives for US locale, including planning new content, audit, and optimization of existing content.

✅ Identify key content opportunities using performance data and competitor analysis to shape the SEO strategy.

✅ Oversee implementation of SEO best practices on Hostinger Tutorials through brief production and post-publishing.

✅ Collaborate with content strategist, writers, editors, content localization, and other marketing teams to align content strategies with broader company goals.

✅ Stay up to date with trends in content marketing, SEO, and the web hosting industry to inform decisions.

ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on SEO work to maximize content performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in content SEO team lead or a similar role, ideally within a tech-focused or SaaS company

Required Skills:

• Proven track record in content SEO driving measurable growth in traffic, engagement, and conversions
• Expertise in SEO best practices and semantic SEO, with hands-on experience optimizing content and utilizing tools like Ahrefs, Semrush, and Google Search Console
• Strong decision-making skills, ownership, and ability to challenge stakeholders
• Proven ability to manage multiple competing priorities simultaneously
• Alignment with Hostinger values

Preferred Skills:

• Experience in hiring, shaping, and leading a team of highly skilled professionals

ASSUMPTION: Candidates should have a strong background in content SEO and team leadership, with a proven track record of driving measurable results.

💰 Compensation & Benefits

Salary Range: €3500 - 4300 gross per month (based on experience)

Benefits:

• Health Insurance
• Unlimited Growth Opportunities
• Access to Conferences
• Hybrid Work
• Regular Check-ins

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on the company's provided information and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Hostinger operates in the competitive web hosting and IT services industry, focusing on providing affordable and high-quality web hosting solutions.

Company Size: Hostinger is a mid-sized company with 501-1,000 employees, offering a growth-focused workplace culture that brings out the best in everyone.

Founded: Hostinger was founded in 2004 and has since grown to serve nearly 3 million users worldwide.

Company Description:

• Hostinger is committed to breaking down barriers to achieving success online
• The company offers a wide range of web hosting services, including shared hosting, WordPress hosting, VPS servers, and domain registration
• Hostinger fosters a growth-focused culture with a mission to unlock the power of the internet for everyone

Company Specialties:

• Web Hosting
• VPS Servers
• Domain Registration
• WordPress
• Website Builder
• Domains
• Cloud Hosting
• VPS Hosting
• Titan Email Hosting

Company Website: http://www.hostinger.com/career

ASSUMPTION: Hostinger's focus on growth and employee development makes it an attractive option for professionals looking to advance their careers in the IT industry.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise in content SEO and team leadership.

Reporting Structure: The Content SEO Team Lead reports directly to the Head of Content, Vakarė Simanaitytė.

Work Arrangement: This is a hybrid role, combining modern office excitement in Kaunas and Vilnius with the comfort of working from home.

Growth Opportunities:

• Access to Manager’s Academy, CoachHub, Reforge, internal training, and workshops
• Attend world-renowned conferences and expand expertise on a global scale
• Regular check-ins on personal and professional growth with a remarkable assessment system

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hostinger has modern offices in Kaunas and Vilnius, offering a collaborative and innovative work environment.

Office Location(s): Švitrigailos g. 34, Vilnius, LT-03230, LT and Jonavos g. 60c, Kaunas, 44192, LT

Geographic Context:

• Kaunas and Vilnius are major cities in Lithuania, offering a mix of urban and cultural experiences
• The cities have a growing tech industry, with many international companies establishing offices in the region
• Lithuania offers a high quality of life, with affordable living costs compared to other European countries

Work Schedule: The work schedule is flexible, with a focus on results and productivity rather than strict hours.

ASSUMPTION: The hybrid work arrangement and flexible work schedule allow for a healthy work-life balance while still fostering collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities
• Final interview with the Head of Content and other team members

Key Assessment Areas:

• SEO expertise and strategic thinking
• Team leadership and management skills
• Communication and collaboration abilities
• Alignment with Hostinger values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Demonstrate your understanding of Hostinger's mission and values in your application materials
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools like Ahrefs, Semrush, and Google Search Console
• Research the web hosting industry and Hostinger's competitors to showcase your industry knowledge

ATS Keywords: SEO, Content Strategy, Team Leadership, Performance Analysis, Content Optimization, Coaching, Decision Making, Data-Driven Projects, Content Marketing, Competitor Analysis, Project Management, Communication, Flexibility, Feedback, Trend Analysis, SaaS

ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Ahrefs
• Semrush
• Google Search Console
• Google Analytics
• Asana or similar project management tools

ASSUMPTION: The tools listed are commonly used in content SEO roles and may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Strong ownership
• No-nonsense attitude to the team
• Ability to handle giving and receiving feedback well
• Flexibility to change course if necessary

Work Style:

• Results-driven and focused on high standards
• Collaborative and supportive of team members' growth
• Adaptable and open to feedback and change

Self-Assessment Questions:

• How do you demonstrate strong ownership in your current role?
• Can you provide an example of a time when you had to give or receive difficult feedback, and how you handled it?
• How do you stay up to date with trends in content marketing and SEO, and how do you incorporate this knowledge into your work?

ASSUMPTION: Hostinger values a strong work ethic, collaboration, and adaptability, making it essential for candidates to demonstrate these qualities during the application process.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills
• Keeping up with the fast-paced nature of the SEO industry and adapting strategies accordingly
• Balancing multiple priorities and deadlines, requiring excellent time management and organizational skills
• Working in a hybrid environment, which may require additional effort to maintain team cohesion and collaboration

ASSUMPTION: These challenges are common in content SEO leadership roles and can be overcome with strong leadership, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike other content SEO roles, this position focuses specifically on the US Hostinger Tutorials site, requiring a deep understanding of the US market and audience
• Hostinger's focus on growth and innovation sets it apart from other web hosting companies, offering unique opportunities for professional development
• This role offers a clear career path for growth within the company, with opportunities to expand responsibilities and advance to higher-level positions

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on SEO work, making it an attractive opportunity for experienced content SEO professionals.

📝 Sample Projects

• Conducting a comprehensive audit of the US Hostinger Tutorials site to identify optimization opportunities and improve search visibility
• Developing and implementing a content strategy for a new product launch, driving organic traffic and conversions
• Collaborating with cross-functional teams to create and optimize content for multiple channels, including blog posts, guides, and tutorials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Content SEO Team Lead may undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader content strategy?
• How does Hostinger support the professional growth and development of its employees, particularly in the content and SEO teams?
• Can you provide an example of a time when the company pivoted its strategy based on market trends or performance data, and how this impacted the content team's work?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Hostinger foster a culture of innovation and continuous improvement, and what role does this play in the content team's work?

ASSUMPTION: These questions are designed to assess the company's culture, priorities, and expectations for the Content SEO Team Lead role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and achievements
• Prepare for the technical assessment by brushing up on your SEO knowledge and tools like Ahrefs, Semrush, and Google Search Console
• Research the web hosting industry and Hostinger's competitors to showcase your industry knowledge
• Follow up with the HR team one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.