📌 Core Information
🔹 Job Title: Content & Social Lead
🔹 Company: Aragon
🔹 Location: Remote - Anywhere
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy across Aragon's blog, social media, and email platforms
- Driving growth initiatives and supporting marketing campaigns through effective content planning and execution
- Collaborating with industry partners on content projects and supporting product team on documentation
- Requiring a strong background in content marketing, web3, and decentralized infrastructure
ASSUMPTION: This role requires a high level of autonomy and self-management, as well as strong communication and collaboration skills to work effectively with remote teams and industry partners.
📋 Key Responsibilities
✅ Own the strategy, maintenance, and distribution of content on Aragon’s blog and resource library
✅ Own the strategy, maintenance, content, and growth of Aragon’s key social media platforms, namely Twitter (X) and LinkedIn
✅ Lead ideation, planning, and execution for growth initiatives on social media channels
✅ Identify and keep on top of web3 culture and industry trends to implement and leverage within our own social strategy
✅ Drive multimedia content campaigns like Spaces and Livestreams
✅ Devise a strategy for and continue to maintain email communications for Aragon
✅ Support the Head of Marketing on GTM and campaigns as and where content plays a key role
✅ Support partner launches and initiatives through content and social planning & execution
✅ Support the product team in the development and maintenance of Aragon’s docs
ASSUMPTION: This role requires a strong ability to multitask, prioritize, and manage time effectively to handle multiple responsibilities and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years of experience in content marketing or social media marketing, with a focus on B2B marketing in the web3 space
Required Skills:
- Proven experience in content marketing and social media marketing
- Strong understanding of decentralized infrastructure, protocols, governance, tokenomics, and DeFi
- Strong understanding of web3 culture and trends
- Experience working with multiple communication verticals and third-party tooling
- Ability to write technical content and communicate complex concepts effectively
- Native or fluent in written English
Preferred Skills:
- Experience working with CRMs and SEO strategies
- Familiarity with multimedia content creation and livestreaming
- Experience in project management and collaboration with industry partners
ASSUMPTION: While not explicitly stated, experience with web3-specific marketing tools and platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level marketing role in the web3 space with 3-5 years of experience)
Benefits:
- Part-ownership of Aragon X
- Quarterly in-person offsites
- Personal development budget
- Remote work environment setup resources
Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results and delivery
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the web3 space. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Aragon operates in the web3 and blockchain space, focusing on decentralized autonomous organizations (DAOs) and governance infrastructure
Company Size: Aragon is a small, remote-first team of 20 people, offering a dynamic and agile work environment
Founded: 2017, with a mission to enable any organization to experiment with governance at the speed of software
Company Description:
- Focused on building unstoppable tooling for the creation and management of on-chain organizations
- Launched the first DAO framework in 2017, securing over $35 billion in assets for projects like Lido and Curve
- Currently building the next generation of tooling for on-chain organizations to govern, grow, and accrue value
Company Specialties:
- Decentralized Autonomous Organizations (DAOs)
- Governance infrastructure
- Web3 and blockchain technology
- On-chain organizations
Company Website: aragon.org
ASSUMPTION: Aragon's small team size and remote work environment may offer applicants more opportunities for growth and direct impact on the company's success.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's marketing efforts
Reporting Structure: Reports directly to the Head of Marketing, with potential collaboration with the product team and industry partners
Work Arrangement: Remote OK, with quarterly in-person offsites and a flexible work schedule
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team as the company expands
- Opportunity to gain experience in web3 marketing and make a significant impact on the company's success
- Possibility to work on cutting-edge technology and collaborate with industry partners
ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Aragon's small team size and focus on innovation.
🌍 Location & Work Environment
Office Type: Remote, with quarterly in-person offsites
Office Location(s): Zug, Switzerland (Headquarters), with a remote team spread across various time zones
Geographic Context:
- Zug, Switzerland, is a hub for blockchain and cryptocurrency companies, offering a vibrant and innovative work environment
- Remote work allows for a global talent pool and increased flexibility in hiring and collaboration
- Aragon's remote work environment may require strong self-motivation, time management, and communication skills
Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results and delivery
ASSUMPTION: Aragon's remote work environment may be particularly appealing to candidates seeking a flexible and global work experience.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess cultural fit and understanding of the role
- Deep dive into the candidate's experience and skills, focusing on web3 and content marketing
- Homework assignment to evaluate the candidate's ability to create and execute content strategies
- Final interview with the Head of Marketing to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Understanding of web3, decentralized infrastructure, and DAOs
- Content marketing and social media marketing skills
- Ability to communicate complex technical concepts effectively
- Cultural fit and alignment with Aragon's mission and values
Application Tips:
- Highlight relevant web3 and content marketing experience in your resume and cover letter
- Demonstrate a strong understanding of decentralized infrastructure, governance, and tokenomics in your application materials
- Showcase your ability to create and execute content strategies by including relevant examples or a portfolio
- Prepare thoughtful questions about Aragon's mission, values, and work environment to ask during the interview
ATS Keywords: Content Marketing, Social Media Marketing, Web3, Decentralized Infrastructure, DAOs, Governance, Tokenomics, DeFi, SEO, Technical Writing, Communication, Multimedia Campaigns, Collaboration, Email Marketing, Trend Analysis, Project Management
ASSUMPTION: Aragon's interview process may place a strong emphasis on cultural fit and the candidate's ability to understand and communicate complex technical concepts effectively.
🛠️ Tools & Technologies
- CRM (e.g., HubSpot, Salesforce, or similar)
- SEMrush or similar SEO tools
- Figma or similar design tools
- Social media management platforms (e.g., Hootsuite, Buffer, or similar)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
- Multimedia content creation and livestreaming tools (e.g., Zoom, StreamYard, or similar)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Aragon's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Freedom and responsibility
- Transparency and open communication
- Continuous learning and improvement
- Collaboration and teamwork
Work Style:
- Remote and flexible, with a focus on results and delivery
- Self-motivated and independent, with strong time management skills
- Collaborative and communicative, with a strong ability to work with remote teams and industry partners
Self-Assessment Questions:
- Do you thrive in a remote work environment with a high degree of autonomy and responsibility?
- Are you comfortable communicating complex technical concepts to varied audiences?
- Do you have a strong understanding of web3 culture and trends, and a passion for staying up-to-date with industry developments?
ASSUMPTION: Aragon's cultural values and work style may be particularly appealing to candidates who are self-motivated, independent, and comfortable working in a remote, collaborative environment.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly evolving industry with frequent changes and updates
- Managing multiple responsibilities and projects simultaneously, requiring strong time management and prioritization skills
- Collaborating with remote teams and industry partners, requiring strong communication and coordination skills
- Keeping up with web3 culture and trends, requiring a strong commitment to continuous learning and adaptation
ASSUMPTION: The dynamic and fast-paced nature of the web3 industry may present unique challenges and opportunities for candidates in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of web3 infrastructure, protocols, and governance
- While the core responsibilities may be similar to other content and social media marketing roles, the focus on web3 and decentralized infrastructure sets this role apart
- This role offers the opportunity to work on cutting-edge technology and collaborate with industry partners, providing unique growth and learning opportunities
ASSUMPTION: While this role shares similarities with other content and social media marketing positions, its focus on web3 and decentralized infrastructure makes it a unique and specialized opportunity.
📝 Sample Projects
- Developing and executing a content strategy for a new DAO launch, including blog posts, social media campaigns, and email marketing initiatives
- Creating and maintaining a resource library for Aragon's documentation, including guides, tutorials, and best practices for on-chain organizations
- Supporting the product team in the development and maintenance of Aragon's documentation, ensuring accuracy and relevance for users
ASSUMPTION: The specific projects and initiatives for this role may vary depending on Aragon's current priorities and the candidate's skills and expertise.
❓ Key Questions to Ask During Interview
- How does Aragon support the professional development and growth of its team members?
- What are the most challenging aspects of working in a remote, distributed team, and how does Aragon address them?
- How does Aragon collaborate with industry partners, and what role would I play in these partnerships?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aragon measure the success and impact of its content and social media marketing efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand Aragon's work environment, culture, and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant web3 and content marketing experience
- Prepare a portfolio or examples of your content creation and strategy development skills
- Follow up with Aragon one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
