Content & Social Media Manager

📌 Core Information

🔹 Job Title: Content & Social Media Manager

🔹 Company: Kaizen Gaming

🔹 Location: Manila, Philippines

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Planning and executing the brand’s content strategy across various online and offline touchpoints
• Optimizing the customer’s journey and ensuring content alignment across communication channels
• Collaborating with local and international marketing and product teams
• Monitoring and reporting on published content, as well as competition

ASSUMPTION: This role requires a strong understanding of digital technology, content management systems, and SEO practices. It also demands excellent English skills (verbal & written) and the ability to work in a fast-paced environment.

📋 Key Responsibilities

✅ Plan and deliver the editorial calendar on a monthly basis to ensure on-time content delivery

✅ Utilize all applicable content formats to share a unique content experience to members and partners

✅ Provide writing, editing, and proofreading support for ad hoc copy requests

✅ Contact external partners (journalists, bloggers, influencers, etc.) with content distribution requests

✅ Establish and develop good relationships with external partners

✅ Monitor and report on published content

✅ Work with local and International Marketing and Product teams

✅ Ensure content’s alignment with the brand’s tone of voice and style guide, produce and/or provide guidelines to publishers for native content creation

✅ Data/info mining for rich/interactive content creation (stats/infographics, videos, trivia)

✅ Monitor competition

✅ Create and adapt content for social media calendars

✅ Act proactively on new ideas on content formats and distribution

ASSUMPTION: This role may require occasional weekend or evening work to ensure timely content delivery and engagement with external partners.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, Media, or other relevant fields

Experience: Minimum of 3 years of agency/marketing experience, ideally with a background in sports betting content creation or sports/online sports editorial

Required Skills:

• Excellent English skills (verbal & written)
• Strong understanding of digital/online technology and its application
• Experience in content management systems (CMS) and SEO practices
• Adeptness in working in a fast-paced environment
• Self-motivated, flexible, and a team player

Preferred Skills:

• Experience in the sports betting industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in content management, social media management, and SEO will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - 900,000 per year (Estimated based on industry standards for mid-senior level marketing roles in Manila)

Benefits:

• Hybrid way of working
• Competitive pay & bonus scheme
• Unlimited access to Udemy
• Continuous training

Working Hours: Full-time (40 hours/week), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Manila. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (Gaming & Betting)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2013 (Athens, Greece)

Company Description:

• Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world
• Operates two brands, Betano & Stoiximan, in 16 countries across three continents
• Focuses on technology and people to continually improve products and services

Company Specialties:

• Online gaming entertainment
• Sports betting
• Casino games

Company Website: careers.kaizengaming.com

ASSUMPTION: Kaizen Gaming is a well-established company in the gaming industry, with a strong focus on technology and innovation.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports to the Head of Marketing or a similar role

Work Arrangement: Hybrid (On-site & Remote) with a flexible work schedule

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on international projects and collaborate with global teams
• Access to continuous training and professional development resources

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote) with a flexible work schedule

Office Location(s): Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city offers a mix of urban and cultural experiences, with a vibrant nightlife and numerous historical sites
• Manila has a tropical climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year

Work Schedule: Full-time (40 hours/week), with flexibility for occasional remote work

ASSUMPTION: The hybrid work arrangement allows for a flexible work-life balance, while the Manila office provides a dynamic and multicultural work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Background check and offer extension

Key Assessment Areas:

• Content creation and strategy skills
• Communication and collaboration abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and management work, as well as any relevant analytics or reporting
• Research Kaizen Gaming's brands and products to demonstrate your understanding of the company and its offerings

ATS Keywords: Content strategy, social media management, writing, editing, proofreading, content distribution, relationship building, monitoring, collaboration, SEO, digital technology, content management systems, fast-paced environment, self-motivated, team player

ASSUMPTION: The application process for this role may take up to 4-6 weeks, depending on the volume of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO tools (e.g., SEMrush, Ahrefs)
• Analytics and reporting tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Press Play on Potential
• Tech the Ride
• Pick #oneteam

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with Kaizen Gaming's company values, particularly "Press Play on Potential"?
• How comfortable are you working in a fast-paced, dynamic environment with occasional remote work?
• How do your personal work style and preferences fit with the company's collaborative and data-driven culture?

ASSUMPTION: Kaizen Gaming values candidates who are passionate about their work, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple content requests and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating with external partners and stakeholders
• Monitoring and analyzing content performance and making data-driven decisions

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Content Marketing Manager or Social Media Manager position, but with a stronger focus on content strategy and distribution across various touchpoints
• In the gaming industry, this role may require additional knowledge of sports betting or casino games content creation
• Career progression may involve moving into a senior marketing role or specializing in a specific content area, such as video or social media

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and culture.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch
• Creating and managing a social media calendar for a major sporting event
• Analyzing content performance and optimizing content distribution channels

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall content strategy and marketing goals of the company?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Kaizen Gaming support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These interview questions are designed to help applicants better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your content creation and management work, as well as any relevant analytics or reporting
• Research Kaizen Gaming's brands and products to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager or HR representative within 7-10 days after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.