Content & Social Media Specialist (w/m/d) in Teilzeit

📌 Core Information

🔹 Job Title: Content & Social Media Specialist (w/m/d) in Teilzeit

🔹 Company: The Information Lab Deutschland GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Part-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-Level to Mid-Level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing targeted marketing messages and creating diverse content
• Managing social media accounts and collaborating with the consulting team for editorial planning
• Working in a motivated, collegial team with high responsibility and flexible working hours
• Contributing to a diverse and inclusive working environment

ASSUMPTION: The role focuses on content creation and social media management, requiring strong communication and organizational skills. The part-time nature of the role may appeal to candidates seeking a better work-life balance.

📋 Key Responsibilities

✅ Content Marketing & Creation: Develop zielgruppengerechte marketing messages, create various content types (blog articles, whitepapers, social media posts), and adapt complex topics for a broader audience.

✅ Social Media Management: Conceptualize and design social media posts, further develop the LinkedIn presence, and implement targeted campaigns to increase reach.

✅ Redaktionsplanung: Conduct topic research and planning in collaboration with the consulting team, create and maintain the editorial plan, and coordinate with digital marketing and operations for cross-channel publication.

ASSUMPTION: The role requires strong writing skills, creativity, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing, communications, or a related field.

Experience: 0-2 years of experience in content creation, social media management, or a related role.

Required Skills:

• Excellent writing skills in German, even for complex topics
• Strong understanding of target audiences and relevant social media channels
• Basic design skills (e.g., Canva) and familiarity with social media platforms, particularly LinkedIn
• Strong communication and teamwork skills
• Structured, self-organized working style and secure project and time management

Preferred Skills:

• Experience with YouTube management
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong sense of target audiences and excellent writing skills in German. Familiarity with social media, particularly LinkedIn, and basic design skills are also required.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (part-time, pro-rata) - Assumed based on industry standards for entry-level to mid-level marketing roles in Germany

Benefits:

• Vielfältige Weiterbildungsmöglichkeiten zur persönlichen und fachlichen Entwicklung
• Hohe Eigenverantwortung in einem motivierten, kollegialen Team
• Flache Hierarchien und kurze Entscheidungswege
• Flexible Arbeitszeiten mit Gleitzeit und Home-Office-Option
• Individuelle Urlaubsplanung – inkl. Heiligabend und Silvester frei
• Digitales Benefit-Programm mit Vergünstigungen & Extras (via App nutzbar)
• Weitere Corporate Benefits – exklusive Rabatte für Mitarbeitende
• Regelmäßige Team-Events, Sommer- & Weihnachtsfeiern
• Zuschuss zum Deutschland-Ticket
• Betriebliche Altersvorsorge

Working Hours: 20 hours per week

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to mid-level marketing roles in Germany. The benefits package is comprehensive and tailored to support employee growth and well-being.

📌 Applicant Insights

🔍 Company Context

Industry: The Information Lab Deutschland operates in the IT Services and IT Consulting industry, focusing on business intelligence, data analysis, and data visualization.

Company Size: With 51-200 employees, the company offers a mid-sized work environment with opportunities for growth and collaboration.

Founded: The Information Lab Deutschland was founded in 2014 and has since grown to support over 300 customers in the DACH region.

Company Description:

• Supports customers in implementing a modern data analysis culture
• Offers data school programs to train the next generation of data analysts
• Provides software product selection, integration, and training services

Company Specialties:

• Tableau Software
• Alteryx Software
• Business Intelligence
• Data Analysis
• Data Visualization
• ETL
• Snowflake
• BI Strategy
• Process Mining
• Automatisierung
• Data Management
• Process Optimization
• Power BI
• Trainings and Seminars

Company Website: http://www.theinformationlab.de

ASSUMPTION: The company focuses on helping people make sense of data, offering a range of services to support data-driven decision-making.

📊 Role Analysis

Career Level: This role is suitable for entry-level to mid-level marketing professionals seeking to develop their skills in content creation and social media management.

Reporting Structure: The role reports to the Digital Marketing & Operations team and collaborates with the consulting team for editorial planning.

Work Arrangement: The role is part-time (20 hours per week) with flexible working hours and a home-office option.

Growth Opportunities:

• Developing skills in content creation, social media management, and marketing
• Expanding knowledge of business intelligence, data analysis, and data visualization
• Advancing career prospects within the company or the broader IT Services and IT Consulting industry

ASSUMPTION: The part-time nature of the role may appeal to candidates seeking a better work-life balance while still pursuing career growth opportunities.

🌍 Location & Work Environment

Office Type: The company offers a hybrid work environment with on-site and remote work options.

Office Location(s): Kaiser-Wilhelm-Straße 93, Hamburg, Hamburg 20355, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, known for its port and cultural scene
• The city offers a high quality of life, with a strong focus on work-life balance
• Hamburg is home to a diverse range of industries, including IT Services and IT Consulting

Work Schedule: Flexible working hours with a home-office option

ASSUMPTION: The hybrid work environment and flexible working hours cater to candidates seeking a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• Writing and communication skills
• Creativity and adaptability
• Social media management skills
• Project management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your content creation and social media management work
• Demonstrate your understanding of the company and its mission

ATS Keywords: Content Marketing, Social Media Management, Content Creation, Marketing, Communications, Target Audience, LinkedIn, German, Writing Skills, Project Management

ASSUMPTION: The application process may vary, but typically involves an online application submission, followed by phone or video screening and an on-site or virtual interview with the hiring manager.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer)
• Design tools (e.g., Canva, Adobe Creative Suite)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The role may require the use of various tools and technologies to support content creation, social media management, and project management.

👔 Cultural Fit Considerations

Company Values:

• Helping people make sense of data
• Collaboration and teamwork
• Continuous learning and development

Work Style:

• High responsibility and autonomy
• Flexible working hours and home-office option
• Collaborative and inclusive work environment

Self-Assessment Questions:

• Do you have excellent writing skills in German, even for complex topics?
• Are you comfortable managing multiple projects and deadlines?
• Do you thrive in a collaborative and inclusive work environment?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a part-time role
• Adapting to a hybrid work environment with both on-site and remote work
• Developing content for a diverse range of target audiences and platforms
• Keeping up with the latest trends and best practices in content creation and social media management

ASSUMPTION: The role may present challenges related to time management, adaptability, and continuous learning, but also offers opportunities for growth and development.

📈 Similar Roles Comparison

• This role focuses more on content creation and social media management than related positions in marketing or communications
• Industry-specific context: The role requires a strong understanding of business intelligence, data analysis, and data visualization
• Career path comparison: This role can serve as a stepping stone to more senior marketing or communications positions within the company or the broader IT Services and IT Consulting industry

ASSUMPTION: The role differs from related positions in its focus on content creation and social media management, requiring strong writing skills and adaptability.

📝 Sample Projects

• Developing a content marketing strategy for a new product launch
• Managing a social media campaign to increase brand awareness
• Creating a series of blog posts on data visualization best practices

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, manage social media campaigns, and adapt to various target audiences and platforms.

❓ Key Questions to Ask During Interview

• How would you describe the company culture and work environment?
• What are the key priorities for this role in the first 90 days?
• How does this role contribute to the company's mission and goals?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for part-time employees?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company, and to better understand the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Provide examples of your content creation and social media management work
• Prepare for the interview by researching the company and its mission
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.