📌 Core Information
🔹 Job Title: Content Software Developer
🔹 Company: Total Expert
🔹 Location: St. Louis Park, Minnesota
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, responsive HTML/CSS marketing assets for customer campaigns
- Collaborating with cross-functional teams to gather requirements and troubleshoot issues
- Ensuring content meets accessibility, responsiveness, and performance standards
- Staying current with platform updates and adapting development practices accordingly
- Identifying opportunities to improve tooling, workflow efficiency, and automation
ASSUMPTION: This role requires a strong focus on both technical skills and communication, as the developer will work closely with non-technical stakeholders and customers.
📋 Key Responsibilities
✅ Create customer content using HTML, CSS, JavaScript, and Liquid templating language within required Service Level Objectives (SLO)
✅ Collaborate with team members to gather requirements and troubleshoot content issues
✅ Perform peer code reviews and provide feedback to ensure content meets Total Expert standards for accessibility, responsiveness, and performance
✅ Create and maintain internal team documentation, templates, and reusable components
✅ Translate technical topics for non-technical stakeholders and customers as needed
✅ Ensure custom content is scalable and reusable for future use cases
✅ Stay current on feature releases and updates within the Total Expert platform and adapt development practices accordingly
✅ Proactively test and validate email rendering and browser compatibility across supported clients
✅ Identify opportunities to improve tooling, workflow efficiency, and automation of repetitive tasks
✅ Participate in cross-functional projects with Product, Engineering, and Marketing to support long-term content innovation
ASSUMPTION: The responsibilities listed are comprehensive and cover both technical tasks and collaborative efforts with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science or a related field, or equivalent experience
Experience: 0-2 years of coding or web development experience
Required Skills:
- Proficient in HTML, CSS, JavaScript, and Liquid templating language
- Strong verbal and written communication skills
- Ability to manage multiple projects simultaneously across cross-functional teams
- Ability to operate both strategically and tactically within the scope of customer projects
- Highly self-motivated, organized, and capable of making independent decisions
- Passionate about building great products, solving complex problems, and contributing to scalable solutions
- Strong analytical and problem-solving skills
Preferred Skills:
- 1-2 years of coding or web development experience (Computer Science degree or equivalent experience preferred)
- Experience using an HTML email framework such as Foundation for Email
- Experience working with email testing tools (e.g., Litmus, Email on Acid)
- Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator
ASSUMPTION: While the role requires specific technical skills, the preferred qualifications section highlights additional skills that would make a candidate more competitive.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 annually. Final total compensation offered is dependent upon the selected individual's qualifications and experience.
Benefits:
- Medical, Dental, Vision, HSA (Health Savings Account), FSA (Flexible Spending Accounts)
- Company paid Life Insurance, Short-Term Disability, Long-Term Disability
- Flexible Time-Off (FTO), Paid Parental Leave
- 401(k) with employer match, Employee Stock Option Plan
Working Hours: 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the Minneapolis-St. Paul area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Total Expert specializes in marketing and sales software for financial services, focusing on customer experience and CRM.
Company Size: 201-500 employees. This size allows for a more intimate work environment with ample opportunities for growth and collaboration.
Founded: 2012. Total Expert has been providing customer engagement solutions for over a decade, with a strong focus on innovation and customer success.
Company Description:
- Total Expert is the purpose-built customer engagement platform trusted by more than 200 financial enterprises.
- The platform unifies data, marketing, sales, and compliance solutions to deliver the perfect customer journey across every financial milestone.
- Total Expert turns customer insights into actions to increase loyalty and drive growth for banks, lenders, credit unions, and insurance companies.
Company Specialties:
- Marketing and Sales Software for Financial Services
- Customer Experience
- CRM
Company Website: http://totalexpert.com
ASSUMPTION: Total Expert's focus on the financial services industry and customer engagement makes it an attractive option for candidates interested in this sector.
📊 Role Analysis
Career Level: Entry to Mid-Level. This role is suitable for recent graduates or professionals with up to 2 years of experience in coding or web development.
Reporting Structure: The Content Software Developer will report directly to the Manager of Content Development and work closely with cross-functional teams, including Product, Engineering, and Marketing.
Work Arrangement: On-site, with the possibility of remote work for specific projects or tasks.
Growth Opportunities:
- Advancement to Senior Content Software Developer or similar roles within the Content Development team
- Expansion into other areas of the business, such as Product or Engineering
- Potential to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: Total Expert's mid-size structure and focus on growth provide ample opportunities for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Total Expert's headquarters is located in St. Louis Park, Minnesota, with a modern, collaborative work environment.
Office Location(s): 1600 Utica Ave S, Suite 800, St. Louis Park, Minnesota 55416, US
Geographic Context:
- St. Louis Park is a suburb of Minneapolis, offering a mix of urban and suburban living with easy access to downtown Minneapolis
- The area is known for its strong job market, diverse culture, and numerous recreational opportunities
- Minnesota is home to a thriving tech industry, with many startups and established companies in the area
Work Schedule: The work schedule is generally Monday through Friday, with flexibility for project needs and occasional overtime.
ASSUMPTION: The location and work environment at Total Expert provide a supportive and collaborative atmosphere for employees to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Content Development team
- Final interview with the Director of Content Development
Key Assessment Areas:
- Technical skills and problem-solving abilities
- Communication and collaboration skills
- Adaptability and eagerness to learn
- Alignment with Total Expert's company values and culture
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on HTML, CSS, JavaScript, and Liquid templating language
- Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for Total Expert's mission
- Prepare examples of your work showcasing your ability to create responsive, accessible, and high-quality marketing assets
ATS Keywords: HTML, CSS, JavaScript, Liquid templating, marketing assets, customer campaigns, collaboration, accessibility, responsiveness, performance, tooling improvement, automation
ASSUMPTION: The interview process at Total Expert is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- HTML, CSS, JavaScript, Liquid templating language
- Email testing tools (e.g., Litmus, Email on Acid)
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Total Expert's proprietary platform and tools
ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to create, test, and maintain high-quality marketing assets.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Adaptable and responsive to change
- Committed to delivering high-quality results
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you passionate about creating innovative, customer-centric solutions?
- Do you embrace continuous learning and adaptability in your work?
ASSUMPTION: Total Expert's company values and work style emphasize collaboration, innovation, and a customer-centric approach, making it an attractive option for candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple projects simultaneously across cross-functional teams may require strong organizational skills and time management
- Working with non-technical stakeholders and customers may present communication challenges that require patience and clear explanation of technical concepts
- Keeping up with platform updates and adapting development practices accordingly may require continuous learning and adaptation
- Occasional overtime may be required to meet project deadlines
ASSUMPTION: The potential challenges listed are common to roles of this nature and can be overcome with strong communication, adaptability, and a commitment to delivering high-quality results.
📈 Similar Roles Comparison
- Compared to other Content Developer roles, this position places a stronger emphasis on collaboration and communication with non-technical stakeholders
- Total Expert's focus on the financial services industry sets it apart from other companies, offering unique opportunities for growth and learning
- Career paths within Total Expert may differ from those in other industries, with a greater emphasis on customer engagement and marketing technology
ASSUMPTION: Comparing this role to similar positions in other industries can provide valuable context for candidates considering their career options.
📝 Sample Projects
- Creating a responsive email template for a marketing campaign, ensuring it meets accessibility and performance standards
- Developing a reusable component library to streamline content creation and maintenance
- Collaborating with the Marketing team to gather requirements and create custom marketing assets for a customer campaign
ASSUMPTION: The sample projects listed are representative of the types of tasks the Content Software Developer may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical project from start to finish, and how the Content Development team collaborates with other departments?
- How does Total Expert support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it enforced?
- How does Total Expert measure the success of its content development efforts, and what metrics are most important?
- What is the company's long-term vision for the Content Development team, and how does this role contribute to that vision?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on HTML, CSS, JavaScript, and Liquid templating language
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for Total Expert's mission
- Prepare examples of your work showcasing your ability to create responsive, accessible, and high-quality marketing assets
- Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
