Content Specialist

📌 Core Information

🔹 Job Title: Content Specialist

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating compelling content across multiple formats to support demand generation campaigns
• Collaborating with cross-functional teams to ensure message alignment and brand consistency
• Writing persuasive emails, short-form copy, and video scripts
• Developing visual content and supporting creative teams

ASSUMPTION: This role requires a versatile writer with a strong portfolio and experience in B2B content marketing, preferably in SaaS or tech-focused environments.

📋 Key Responsibilities

✅ Develop high-impact content to support demand gen campaigns, including emails, landing pages, blogs, whitepapers, infographics, and more

✅ Turn key campaign themes into clear, benefit-driven content that resonates with prospects across funnel stages

✅ Write persuasive subject lines, crisp body copy, and strong CTAs for outbound and nurture emails

✅ Create concise, engaging copy for paid channels like LinkedIn ads, Google Display Network (GDN), and Google Search ads

✅ Write scripts for explainers, promos, webinars, customer stories, and short-form videos that support brand and demand efforts

✅ Collaborate with campaign managers, product marketing, field marketing, and design to ensure message alignment and brand consistency

✅ Translate product capabilities into prospect-friendly language without losing depth or clarity

ASSUMPTION: The role involves working closely with various teams and requires strong collaboration and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: 4-7 years of experience in B2B content marketing, preferably in SaaS, IT, or tech-focused demand gen teams

Required Skills:

• Proven ability to write with clarity, brevity, and persuasion across formats and channels
• Strong collaboration and communication skills
• Familiarity with tools like Google Docs, project management platforms (Hive, Airtable), and Content Management Systems (Contentful)

Preferred Skills:

• Experience with CRM and marketing automation tools
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong portfolio showcasing a range of content types and excellent collaboration skills are highly desirable.

💰 Compensation & Benefits

Salary Range: INR 12-18 lakhs per annum (Based on industry standards for mid-senior level content marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Flexible work hours
• Generous PTO and company holidays
• Employee referral bonuses

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2010

Company Description:

• Freshworks provides customer experience (CX) and employee experience (EX) software to help businesses deliver exceptional experiences
• Their enterprise-grade solutions are powered by AI and are known for being easy to use and quick to deliver results
• Freshworks is trusted by over 72,000 companies worldwide, including industry leaders like Bridgestone, New Balance, Nucor, S&P Global, and Sony Music

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experiences.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Demand Generation Manager

Work Arrangement: On-site, with the possibility of remote work in the future

Growth Opportunities:

• Potential career progression into senior content roles or management positions
• Opportunities to work on diverse campaigns and gain exposure to various aspects of marketing
• Chance to work with a global team and gain international experience

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry
• The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours, with the possibility of flexible work arrangements

ASSUMPTION: Bangalore offers a dynamic work environment with a strong tech industry and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth writing test or assignment
• Final interview with the team

Key Assessment Areas:

• Writing skills and portfolio quality
• Collaboration and communication skills
• Understanding of B2B marketing and demand generation
• Cultural fit and alignment with Freshworks' values

Application Tips:

• Highlight relevant experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare a strong writing sample or portfolio that showcases your range and versatility
• Research Freshworks' products and values to show your enthusiasm and preparation

ATS Keywords: Content creation, demand generation, B2B marketing, copywriting, video scriptwriting, collaboration, communication, CRM, marketing automation, Freshworks

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on writing skills and cultural fit.

🛠️ Tools & Technologies

• Google Docs
• Project management platforms (Hive, Airtable)
• Content Management Systems (Contentful)
• CRM and marketing automation tools (e.g., Salesforce, Marketo)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong portfolio showcasing your range and versatility as a writer?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to feedback?
• Do you align with Freshworks' values and company culture?

ASSUMPTION: Candidates who are strong writers, comfortable working in a collaborative environment, and aligned with Freshworks' values will be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the need for creativity with the requirement to adhere to brand guidelines and messaging frameworks
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Adapting to changes in campaign strategies or priorities

ASSUMPTION: These challenges are common in demand generation roles and require strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a stronger emphasis on demand generation and campaign-driven content
• Freshworks' focus on customer and employee experiences sets it apart from other software development companies
• This role offers significant growth opportunities and the chance to work with a global team

ASSUMPTION: This role is well-suited for candidates with experience in B2B content marketing, a strong portfolio, and a desire to work in a fast-paced, collaborative environment.

📝 Sample Projects

• Developing a series of blog posts and whitepapers to support a product launch campaign
• Writing persuasive emails and ad copy to promote a webinar or event
• Creating a video script for a customer testimonial or product demo

ASSUMPTION: These sample projects demonstrate the range of content types and channels that the Content Specialist may be expected to work on.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign timeline and how content fits into it?
• How does the Content Specialist role collaborate with other marketing teams, such as product marketing and field marketing?
• What are the most important qualities you're looking for in a candidate for this role?
• How does Freshworks support the growth and development of its employees?
• What are the biggest challenges facing the Demand Generation team currently, and how can this role help address them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong writing sample or portfolio that showcases your range and versatility
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.