📌 Core Information
🔹 Job Title: Content Specialist
🔹 Company: Preply
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing content production and workflows
- Collaborating with cross-functional teams to enhance content
- Optimizing content for SEO and emerging search engines
- Analyzing content performance and identifying growth opportunities
ASSUMPTION: This role requires a balance of project management, content strategy, and SEO knowledge to succeed.
📋 Key Responsibilities
✅ Manage content production, including finding, onboarding, and supporting freelance and internal contributors
✅ Manage and improve workflows in content tools and task management processes
✅ Manage and improve content review, optimization, and cleanup pipelines
✅ Collaborate with social, brand, design, SEO, and digital PR teams to enrich content and drive discoverability
✅ Organize and maintain content structure, author profiles, and new content formats
✅ Track and analyze content performance to improve speed, quality, and impact
✅ Help set and monitor operational KPIs for content output volume and review timelines
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 4+ years in content operations, SEO content management, or leading editorial workflows
Required Skills:
- Proven experience in content operations or SEO content management
- Excellent project management skills
- Strong understanding of SEO content strategies
- Familiarity with content tools (e.g., AirOps, WordPress)
- Excellent communication and teamwork skills
- Data-driven mindset and analytical skills
Preferred Skills:
- Experience with emerging search engines and AI
- Fluency in multiple languages
- Experience in the EdTech industry
ASSUMPTION: Candidates with experience in fast-moving, high-volume content environments will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on industry standards for mid-level marketing roles in Barcelona)
Benefits:
- Generous monthly allowance for lessons on Preply.com
- Learning & Development budget and time off for self-development
- Competitive financial package, including equity, leave allowance, and health insurance
- Relocation package (if not based in Barcelona)
- Access to free mental health support platforms and Gympass-partnered wellness centers
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Preply operates in the EdTech industry, focusing on online language tutoring and learning experiences.
Company Size: Preply has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Preply was founded in 2012 and has since grown to become a global leader in online language learning.
Company Description:
- Preply powers people's progress by creating life-changing learning experiences through personalized tutoring and a user-friendly platform.
- The company connects learners with qualified tutors, offering a wide range of languages and learning paths.
- Preply fosters a culture of care, continuous improvement, and collaboration, with a diverse team of over 700 employees across multiple locations.
Company Specialties:
- Online language tutoring
- Marketplace and platform development
- Corporate language training
- Software development and EdTech innovation
Company Website: http://preply.com
ASSUMPTION: Preply's mission and values drive its commitment to creating meaningful learning experiences and empowering tutors.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the content and SEO teams.
Reporting Structure: The Content Specialist will report directly to the Head of SEO and collaborate with various cross-functional teams.
Work Arrangement: This role offers flexible hours and remote work options, with the possibility of relocating to Barcelona.
Growth Opportunities:
- Advancement within the content or SEO teams
- Expanding responsibilities and managing a team
- Cross-functional projects and collaborations with other departments
ASSUMPTION: Preply's fast-paced growth and diverse team provide ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Preply's Barcelona office is a collaborative and dynamic workspace, with a mix of open-plan and dedicated team areas.
Office Location(s): Carrer de Badajoz, 97, 4,5,8 floors, Barcelona, Catalonia 08018, ES
Geographic Context:
- Barcelona is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The office is located in the Eixample district, close to public transportation and amenities.
- Barcelona offers a mild Mediterranean climate, with warm summers and mild winters.
Work Schedule: Flexible hours with core working hours between 10:00 AM and 4:00 PM (CET)
ASSUMPTION: Preply's Barcelona office provides a collaborative and inclusive work environment that supports employee growth and success.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of SEO
Key Assessment Areas:
- Content management and project management skills
- SEO knowledge and content optimization strategies
- Collaboration and communication abilities
- Data-driven mindset and analytical skills
Application Tips:
- Highlight relevant experience in content operations, SEO, and project management
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare examples of content projects you've managed and their outcomes
- Demonstrate your understanding of Preply's mission and values during the interview
ATS Keywords: Content operations, SEO content management, project management, content strategy, content performance analysis, workflow management, content production, collaboration, communication, data-driven, analytical
ASSUMPTION: Preply's hiring process focuses on finding candidates who align with the company's mission, values, and cultural fit.
🛠️ Tools & Technologies
- AirOps (content management platform)
- WordPress (content creation and publishing)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Google Analytics, Excel)
ASSUMPTION: The specific tools and technologies used may evolve as Preply continues to grow and innovate.
👔 Cultural Fit Considerations
Company Values:
- Care to change the world
- We do it for learners
- Keep perfecting
- Now is the time
- Disciplined execution
- Dive deep
- Growth mindset
- Raise the bar
- Challenge, disagree, and commit
- One Preply
Work Style:
- Collaborative and inclusive
- Data-driven and results-oriented
- Continuously learning and improving
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with Preply's mission and values?
- How do you approach continuous learning and improvement in your work?
- How do you balance collaboration and individual contributions in a team environment?
ASSUMPTION: Preply's cultural fit assessment focuses on finding candidates who share the company's values and can thrive in a dynamic, collaborative work environment.
⚠️ Potential Challenges
- Managing a high volume of content and workflows
- Balancing creative and analytical tasks
- Keeping up with industry trends and SEO best practices
- Collaborating effectively with remote and cross-functional teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a growth mindset.
📈 Similar Roles Comparison
- Content Manager vs. Content Specialist: Content Manager roles may focus more on strategy and team management, while Content Specialists focus on day-to-day content operations and optimization.
- SEO Specialist vs. Content Specialist: SEO Specialists focus primarily on search engine optimization, while Content Specialists manage content production, workflows, and performance analysis.
- Editorial Coordinator vs. Content Specialist: Editorial Coordinators may focus more on editorial processes and quality assurance, while Content Specialists oversee the entire content lifecycle and optimization.
ASSUMPTION: The Content Specialist role at Preply is unique in its blend of content operations, SEO, and project management responsibilities.
📝 Sample Projects
- Managing a content campaign from ideation to publication, including coordinating freelancers and internal contributors
- Optimizing content for emerging search engines and AI-driven platforms
- Analyzing content performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Preply's overall content and SEO strategy?
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does Preply support the professional development and growth of its content team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Preply foster a collaborative and inclusive work environment, especially for remote team members?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company's priorities and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience in content operations, SEO, and project management
- Prepare a cover letter explaining your interest in Preply and this role
- Prepare examples of content projects you've managed and their outcomes
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
