Content Specialist

📌 Core Information

🔹 Job Title: Content Specialist 🔹 Company: CLARITY 🔹 Location: Riga, Latvia 🔹 Job Type: On-site 🔹 Category: Marketing & Communications 🔹 Date Posted: June 18, 2025 🔹 Experience Level: Mid-level (2-5 years)

🚀 Job Overview

Key aspects of this role include: - Developing and executing content strategies across various channels and formats. - Managing video content production from ideation to distribution. - Enhancing brand awareness through thought leadership content. - Supporting internal communications and employer branding efforts. - Collaborating with cross-functional teams to create content that drives business goals.

ASSUMPTION: This role requires a strong blend of creative and strategic thinking, with a focus on execution and collaboration.

📋 Key Responsibilities

✅ Content Strategy & Execution: - Own and execute the content calendar across channels, audiences, and formats. - Collaborate with various departments to create content that supports business and brand goals. - Ensure content supports the buyer journey (awareness, consideration, decision, and loyalty). ✅ Video Content Production: - Plan, script, and coordinate production of high-impact video content. - Manage timelines, assets, and publishing across platforms. - Ensure video content reflects the brand tone and supports both marketing and internal goals. ✅ Brand Awareness & Thought Leadership: - Create and publish content that elevates the brand voice and positioning in the industry. - Collaborate with executives and subject matter experts to produce thought leadership content. - Develop pillar content (e.g., whitepapers, webinars) that reinforces credibility and authority in the market. ✅ Employer Brand & HR Content: - Partner with HR teams to create content that promotes company culture and supports talent acquisition. - Lead storytelling around employee life, company values, and culture initiatives. - Maintain a content stream that supports recruitment efforts and internal engagement. ✅ Internal Communication (IC): - Craft clear, consistent internal messages—company updates, product announcements, culture content. - Support all-hands meetings, internal campaigns, onboarding materials, and knowledge sharing. - Maintain internal content hubs (Confluence) and ensure timely updates. ✅ Social Media & Distribution: - Manage organic social media presence, with emphasis on LinkedIn and YouTube. - Schedule and optimize posts for reach, engagement, and audience alignment. - Collaborate with HR, product, and leadership to amplify company presence and employee advocacy. ✅ Performance Tracking & Optimization: - Measure and report on content effectiveness using analytics tools (e.g., GA4, social insights). - Apply insights to improve engagement, reach, and conversions. - Conduct A/B testing, gather feedback, and iterate continuously.

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Experience: 2-3 years of experience in content marketing, internal communication, or employer branding, ideally in a B2B or SaaS environment.

Required Skills:

• Proven experience managing video content from ideation to distribution.
• Writing and editing skills across formats (long-form, scripts, social copy, internal docs).
• Deep understanding of brand voice and tone, with a sharp eye for consistency and quality.
• Experience managing a company’s LinkedIn presence and creating thought leadership content.
• Strong storyteller who can connect dots across departments and topics.
• Confident communicator who’s equally effective writing for executives and frontline employees.
• Detail-oriented with strong editorial judgment.
• Comfortable juggling multiple projects and priorities.
• Enthusiastic about building content that people genuinely want to read, watch, and share.

Preferred Skills:

• Light video editing/design experience.
• Familiarity with internal communication platforms and employee engagement tools.
• SEO knowledge and understanding of digital content performance metrics.
• Experience working closely with leadership and HR teams.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role, given the global nature of the company and the need to communicate effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level content marketing roles in Riga, the estimated salary range is €2,500 - €3,500 per month (gross).

Benefits:

• Competitive benefits package (specific details not provided).

Working Hours: Full-time (40 hours per week), with flexibility for remote work not specified.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: CLARITY is a global digital marketing and communications agency specializing in technology companies. They offer a range of services, including content creation, SEO, PR, and digital marketing.

Company Size: CLARITY has 51-200 employees, providing a mid-sized company environment where applicants can expect a mix of structure and agility.

Founded: Founded in 2013, CLARITY has established itself as a leading agency in the technology sector, with offices in London, New York, Amsterdam, Falmouth, Sydney, and Los Angeles.

Company Description:

• CLARITY empowers visionary technology companies to change the world for the better through ideas, influence, and impact.
• The agency offers a range of services, including corporate communications, reputation management, digital marketing, digital experience, and public affairs.
• CLARITY works with clients to turn their challenges into opportunities, helping them to stand out in the market and achieve their business goals.

Company Specialties:

• Content Creation
• SEO
• PR
• Public Affairs
• Website Development
• Digital Marketing
• Paid Advertising
• Corporate Communications
• Media Training
• Analytics
• CRO
• Insights
• and UX

Company Website: https://clarity.global/

ASSUMPTION: Working at CLARITY offers applicants the opportunity to gain experience in a dynamic, international environment, working with high-profile technology clients.

📊 Role Analysis

Career Level: This role is suited for mid-level professionals with 2-5 years of experience in content marketing, internal communication, or employer branding.

Reporting Structure: The Content Specialist will report directly to the Head of Content or a similar role, collaborating closely with various departments, including product, sales, HR, and leadership.

Work Arrangement: This role is on-site, with the possibility of remote work not specified. Applicants should expect to work primarily from the CLARITY office in Riga, Latvia.

Growth Opportunities:

• Progression to senior roles within the content team, such as Senior Content Specialist or Content Manager.
• Expansion into related roles, such as Brand Manager or Marketing Manager, as the company grows and evolves.
• Potential international opportunities, given CLARITY's global presence.

ASSUMPTION: This role offers strong growth potential, both within the content team and across the broader marketing and communications functions.

🌍 Location & Work Environment

Office Type: CLARITY's Riga office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The Riga office is located in the city center, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Riga is the capital and largest city of Latvia, with a population of approximately 632,000 people.
• The city is known for its vibrant cultural scene, historic architecture, and beautiful coastline along the Baltic Sea.
• Riga is an emerging hub for technology and innovation, with a growing startup ecosystem and a strong focus on digital industries.

Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Flexible working arrangements may be available, depending on the role and team requirements.

ASSUMPTION: Working in Riga offers applicants the opportunity to live and work in a dynamic, multicultural city with a high quality of life and a strong focus on innovation and technology.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the CLARITY careers portal.
• Phone or video screen with the hiring manager or HR representative.
• In-depth interview with the Head of Content or a senior team member, focusing on content strategy, execution, and portfolio presentation.
• Final interview with the company's leadership team, focusing on cultural fit and long-term career goals.

Key Assessment Areas:

• Content strategy and execution skills, with a focus on video content management.
• Writing and editing skills, with an ability to adapt to different formats and audiences.
• Brand voice understanding and consistency, with a keen eye for detail and quality.
• Collaboration and communication skills, with the ability to work effectively with cross-functional teams.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing, internal communication, and employer branding experience.
• Include examples of your video content management experience, such as scripts, storyboards, or published videos.
• Prepare a portfolio of your best work, showcasing your writing, editing, and storytelling skills across various formats.
• Be ready to discuss your thought leadership content strategy and how you would elevate CLARITY's brand voice and positioning in the industry.

ATS Keywords: Content Marketing, Internal Communication, Employer Branding, Video Content Management, Writing Skills, Editing Skills, Brand Voice Understanding, Social Media Management, Storytelling, Communication Skills, Detail-Oriented, Project Management, Content Strategy, SEO Knowledge, Collaboration, Analytics

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing candidates' content strategy, execution, and portfolio presentation skills.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal, or similar)
• Video editing and production software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar)
• Social media management platforms (e.g., Hootsuite, Buffer, or similar)
• Analytics tools (e.g., Google Analytics, social media insights, or similar)

ASSUMPTION: Familiarity with industry-standard content management, video editing, social media management, and analytics tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Fearless: CLARITY encourages employees to challenge the status quo and push boundaries to drive innovation and growth.
• Curious: The agency values curiosity and a passion for learning, fostering a culture of continuous improvement and development.
• Collaborative: CLARITY emphasizes teamwork and collaboration, both internally and with clients, to achieve shared goals and deliver exceptional results.

Work Style:

• Dynamic: CLARITY operates in a fast-paced, ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities.
• Creative: The agency values creativity and encourages employees to think outside the box and approach problems from unique perspectives.
• Data-driven: CLARITY uses data and insights to inform decision-making and measure the impact of its work, ensuring that its strategies and tactics are effective and aligned with business objectives.

Self-Assessment Questions:

• Do you have a proven track record of managing video content from ideation to distribution, with a strong focus on brand voice and quality?
• Are you comfortable working in a dynamic, collaborative environment, with a strong emphasis on teamwork and cross-functional collaboration?
• Do you have a data-driven approach to content strategy and execution, with a keen eye for detail and a commitment to continuous improvement?

ASSUMPTION: Applicants should assess their fit with CLARITY's values and work style, ensuring that their skills, experience, and personal attributes align with the company's cultural priorities.

⚠️ Potential Challenges

• Managing multiple projects and priorities, with a focus on video content production and distribution.
• Balancing the demands of various stakeholders, including product, sales, HR, and leadership teams, to create content that supports business and brand goals.
• Adapting to a fast-paced, ever-changing environment, with a strong emphasis on innovation and continuous improvement.
• Working in a multicultural, international setting, with a diverse range of clients and stakeholders.

ASSUMPTION: Applicants should be prepared to manage multiple projects and priorities, adapt to change, and thrive in a dynamic, multicultural environment.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a stronger emphasis on video content management and thought leadership content strategy.
• In the broader marketing and communications industry, CLARITY is known for its innovative, data-driven approach to content creation and distribution.
• Career progression in this role may involve moving into senior content roles, brand management, or marketing management, depending on the company's growth and the individual's skills and interests.

ASSUMPTION: Applicants should research CLARITY's unique approach to content marketing and thought leadership, as well as the company's culture and values, to ensure a strong fit with their career goals and personal attributes.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, including video content production, thought leadership content, and internal communications.
• Managing a company's LinkedIn presence, creating thought leadership content, and driving engagement and reach through strategic optimization and A/B testing.
• Collaborating with HR to create employer branding content, including employee testimonials, behind-the-scenes videos, and blog posts, to support talent acquisition and retention efforts.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their content strategy, execution, and portfolio presentation skills.

❓ Key Questions to Ask During Interview

• Can you describe the content team's structure and how this role fits within the broader marketing and communications organization?
• How does CLARITY support the professional development and growth of its content team members?
• Can you provide examples of how CLARITY's content strategy has evolved over time, and how this role has contributed to that evolution?
• How does CLARITY measure the success of its content initiatives, and how does this role contribute to that process?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be evaluated during this period?

ASSUMPTION: Applicants should use the interview process to assess the fit of this role with their career goals, skills, and personal attributes, as well as to gain a deeper understanding of CLARITY's content strategy, team structure, and professional development opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CLARITY careers portal.
• Tailor your resume and cover letter to highlight your relevant content marketing, internal communication, and employer branding experience, with a focus on video content management and thought leadership content strategy.
• Prepare a portfolio of your best work, showcasing your writing, editing, and storytelling skills across various formats, as well as your experience with video content production and distribution.
• Be ready to discuss your thought leadership content strategy and how you would elevate CLARITY's brand voice and positioning in the industry during your interviews.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications and fit with CLARITY's values and work style.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.