📌 Core Information
🔹 Job Title: Content Specialist
🔹 Company: Wise
🔹 Location: Tallinn, Estonia
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating SEO-optimized content for the Spanish blog to drive organic traffic and attract new customers
- Conducting keyword research to inform content strategy
- Managing and coordinating freelance writers
- Collaborating with international teams and traveling to offices worldwide
ASSUMPTION: This role requires strong language skills in Spanish and English, as well as a solid understanding of SEO principles and content creation.
📋 Key Responsibilities
✅ Produce SEO-optimized content for the Spanish blog to help fuel adoption of Wise
✅ Revisit, optimize, and improve older articles to boost their performance
✅ Conduct keyword research to plan content that drives organic traffic to the blog and attracts new customers
✅ Understand the wants, needs, and pain points of potential new customers
✅ Edit copy and make direct changes when necessary
✅ Find, coordinate, and manage talented freelance writers
✅ Own the content creation process from ideas to publishing
✅ Follow legal, brand, and PR guidelines
✅ Communicate key insights and obstacles to the team and broader company
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work independently.
🎯 Required Qualifications
Education: Not specified (qualifications aren't that important to Wise)
Experience: 1-2 years of SEO experience (not a must)
Required Skills:
- Fluent in English and Spanish (native level)
- Interest in numbers and analytical approach to performance
- Ability to work with keyword data in Excel/Google Sheets and learn SEO tools
- Strategic mindset and ability to form clear opinions on SEO opportunities backed by data
- Excellent writing skills and attention to detail
- Ability to thrive on autonomy and take responsibility for work
Preferred Skills:
- Experience with GA, GSC, Ahrefs, SEMRush, and Looker
- Knowledge of additional languages
ASSUMPTION: While experience isn't a strict requirement, candidates should have a strong foundation in SEO principles and content creation.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (industry standard for 0-2 years of experience in Estonia)
Benefits:
- Flexible work arrangements
- International team with diverse perspectives
- Opportunities to travel to offices worldwide
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (specifically, money transfer and currency exchange)
Company Size: 1,001-5,000 employees (large enough to offer growth opportunities but small enough to maintain a startup-like culture)
Founded: 2011 (relatively young but well-established in the industry)
Company Description:
- Wise is a global technology company building the best way to move money around the world
- Offers cross-border payments, currency exchange, and spending abroad for individuals and businesses
- Emphasizes transparency, fairness, and borderless money transfers
Company Specialties:
- Money transfer
- Currency exchange
- Foreign currency
- Crowdsourcing
- Peer-to-peer
- Fintech
- Consumer services
- Financial technology
- Mission-driven and purposeful work environment
Company Website: wise.com
ASSUMPTION: Wise is a mission-driven company that values transparency, fairness, and borderless money transfers. It has a strong focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: Early to mid-career (opportunities for growth and advancement)
Reporting Structure: Reports directly to the SEO Content Team Lead
Work Arrangement: Remote OK (with opportunities to travel to offices worldwide)
Growth Opportunities:
- Potential to grow within the SEO Content Team or explore other roles within Wise
- Chance to work with international teams and gain global experience
- Opportunities to learn and develop new skills
ASSUMPTION: This role offers significant growth potential, both within the SEO Content Team and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (with opportunities to work remotely)
Office Location(s): Tallinn, Estonia (with additional offices in London, New York, Budapest, Singapore, Tokyo, Sydney, and Austin)
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of around 430,000
- Estonia is a member of the European Union and the Eurozone
- Tallinn has a vibrant tech scene and is home to numerous startups and international companies
Work Schedule: Full-time (40 hours per week, with flexible work arrangements)
ASSUMPTION: Tallinn offers a high quality of life, with a low cost of living compared to other European capitals. It is an excellent location for professionals seeking a balance between urban living and access to nature.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the SEO Content Team Lead
- Final interview with the Head of SEO Content
Key Assessment Areas:
- Language skills in English and Spanish
- SEO knowledge and content creation abilities
- Analytical skills and data-driven decision-making
- Cultural fit and alignment with Wise's values
Application Tips:
- Tailor your resume and cover letter to highlight your language skills, SEO experience, and content creation abilities
- Provide examples of your previous work, such as blog posts or articles you've written
- Demonstrate your understanding of Wise's mission and values in your application materials
ATS Keywords: SEO, content creation, blogging, keyword research, copy editing, analytical skills, data analysis, team collaboration, project management, attention to detail, autonomy, communication, content optimization, performance monitoring, freelance management, strategic thinking
ASSUMPTION: Wise uses an Applicant Tracking System (ATS) to screen and rank job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Excel/Google Sheets
- SEO tools (GA, GSC, Ahrefs, SEMRush, Looker)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not a strict requirement, but candidates should be willing and able to learn them quickly.
👔 Cultural Fit Considerations
Company Values:
- Borderless
- Transparent
- Fair
- Mission-driven
- Purposeful
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in an autonomous work environment?
- Are you comfortable working with international teams and managing freelancers?
- Do you have a strong attention to detail and a keen eye for quality?
ASSUMPTION: Wise values diversity, equity, and inclusion. Candidates should be comfortable working in a global, multicultural environment.
⚠️ Potential Challenges
- Managing a team of freelance writers remotely
- Balancing multiple projects and deadlines
- Working in a fast-paced, dynamic environment
- Adapting to a multicultural work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, clear communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Content Specialist vs. SEO Content Specialist: The latter role may have a stronger focus on SEO strategy and performance analysis
- Content Specialist vs. Content Marketing Specialist: The latter role may involve more promotional activities and customer engagement
- Career Path: Content Specialist → Senior Content Specialist → SEO Content Manager → Head of SEO Content
ASSUMPTION: These comparisons are not exhaustive, and individual roles may vary depending on the company and industry.
📝 Sample Projects
- Creating a series of blog posts on international money transfers for the Spanish blog
- Conducting keyword research to inform content strategy for the next quarter
- Editing and optimizing a portfolio of existing blog posts to improve their performance
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role. Actual projects may vary.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO Content Team currently, and how can this role help address them?
- How does this role fit into the broader SEO strategy for Wise?
- What opportunities are there for growth and development within the SEO Content Team and across the organization?
- How does Wise support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to it?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company. Actual questions may vary.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your language skills, SEO experience, and content creation abilities
- Provide examples of your previous work, such as blog posts or articles you've written
- Demonstrate your understanding of Wise's mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
