📌 Core Information
🔹 Job Title: Content Marketing Specialist
🔹 Company: Anaplan
🔹 Location: Minneapolis, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling content that elevates Anaplan's brand and engages audiences
- Developing and refining content across multiple channels, including web, thought leadership, and marketing campaigns
- Collaborating with cross-functional teams to ensure content aligns with messaging, brand guidelines, and strategic goals
- Optimizing content for SEO, readability, and conversion performance
ASSUMPTION: This role requires a strong understanding of content marketing principles and a proven track record in creating engaging content for digital platforms.
📋 Key Responsibilities
✅ Write, edit, and review content for web pages, blog articles, whitepapers, and other digital assets
✅ Support thought leadership initiatives by crafting insightful and engaging content tailored to Anaplan’s target audiences
✅ Collaborate with marketing, product, and brand teams to ensure content aligns with messaging, brand guidelines, and strategic goals
✅ Optimize content for SEO, readability, and conversion performance
✅ Assist in the development and execution of content marketing campaigns
✅ Ensure consistency in voice, tone, and messaging across all content formats
✅ Stay current with industry trends, best practices, and emerging content strategies
ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to manage multiple projects simultaneously and work under pressure in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Public Relations, Brand, Communications, Marketing, or a related field
Experience: 3+ years of experience in content marketing, writing, or a related field
Required Skills:
- Strong writing, editing, and proofreading skills with attention to detail
- Experience producing content for digital platforms, including websites and blogs
- Strong collaboration and communication skills
- Ability to think strategically, handle multiple projects simultaneously, and work under pressure in a fast-paced environment
Preferred Skills:
- Experience in B2B, SaaS, or technology industries is a plus
- Experience working in a project management platform (Workfront, Wrike, Asana, or similar)
- Familiarity with SEO principles and content optimization best practices
ASSUMPTION: Candidates with experience in B2B, SaaS, or technology industries may have a better understanding of Anaplan's target audience and industry-specific content requirements.
💰 Compensation & Benefits
Salary Range: $66,000 - $95,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for content marketing specialists with 3-5 years of experience in the Minneapolis area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically scenario planning and analysis platforms for optimizing business decision-making
Company Size: 1,001-5,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2004, with a history of growth and expansion in the software industry
Company Description:
- Anaplan is a leading scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment
- The platform intelligently surfaces key insights, enabling businesses to make the right decisions, right now
- Anaplan's customers include Fortune 50 companies such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer
Company Specialties:
- Planning
- Forecasting
- Modeling
- Supply Chain Planning
- Sales Performance Management
- S&OP
- Workforce Planning
- GTM Planning
- Merchandise Financial Planning
- and Integrated Business Planning
Company Website: https://www.anaplan.com/
ASSUMPTION: Anaplan's focus on scenario planning and analysis makes it an attractive option for candidates interested in working for a company that helps businesses make data-driven decisions.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: The Content Marketing Specialist will report directly to the Brand Content team and collaborate with various cross-functional teams, including marketing, product, and brand
Work Arrangement: This role offers flexible hours and remote work options, allowing for a better work-life balance
Growth Opportunities:
- Advancement within the marketing department, such as a Senior Content Marketing Specialist or Content Marketing Manager role
- Expansion into other areas of the business, such as product management or customer success
- Professional development opportunities, including training and workshops to enhance content marketing skills
ASSUMPTION: The Content Marketing Specialist role at Anaplan offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Anaplan's Minneapolis office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 300 N 1st Ave, Minneapolis, Minnesota, United States
Geographic Context:
- Minneapolis is the largest city in the state of Minnesota and the 46th-most populous city in the United States
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues
- Minneapolis is also home to several Fortune 500 companies, providing ample opportunities for networking and career growth
Work Schedule: Full-time, with flexible hours and remote work options available
ASSUMPTION: The Minneapolis office provides a supportive and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Brand Content team and other stakeholders
- Final interview with the Director of Brand Content
- Background check and offer extension
Key Assessment Areas:
- Writing and editing skills
- Understanding of content marketing principles and best practices
- Ability to work collaboratively with cross-functional teams
- Problem-solving skills and strategic thinking
- Cultural fit and alignment with Anaplan's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Provide examples of your best work, including blog posts, articles, or case studies that demonstrate your ability to create engaging and effective content
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Anaplan's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
ATS Keywords: Content Marketing, Writing, Editing, Proofreading, SEO, Digital Platforms, Collaboration, Communication, Strategic Thinking, Project Management, Detail Orientation, Fast-Paced Environment
ASSUMPTION: The application process for the Content Marketing Specialist role at Anaplan is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to create engaging and effective content for digital platforms.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress or Adobe Experience Manager
- SEO tools such as Google Search Console, SEMrush, or Ahrefs
- Project management platforms such as Workfront, Wrike, or Asana
- Collaboration tools such as Microsoft Office Suite, Google Workspace, or Slack
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience in content marketing or a related field.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Anaplan prioritizes the needs and success of its customers above all else
- Innovation: Anaplan fosters a culture of continuous learning and improvement
- Integrity: Anaplan values honesty, transparency, and ethical behavior in all aspects of its business
- Collaboration: Anaplan encourages open communication, teamwork, and cross-functional collaboration
- Accountability: Anaplan holds its employees responsible for delivering on their commitments and driving results
Work Style:
- Fast-paced: Anaplan operates in a dynamic and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Collaborative: Anaplan values teamwork and cross-functional collaboration, with a focus on collective success
- Data-driven: Anaplan uses data and analytics to inform decision-making and drive business impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment, and are you comfortable managing multiple projects simultaneously?
- Are you able to think strategically and develop content that aligns with Anaplan's brand guidelines and messaging?
- Do you have a strong attention to detail and a commitment to producing high-quality, error-free content?
ASSUMPTION: Candidates who align with Anaplan's values and work style are more likely to succeed in the Content Marketing Specialist role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in content marketing
- Collaborating effectively with cross-functional teams, including marketing, product, and brand
- Working remotely and maintaining productivity and focus outside of a traditional office environment
ASSUMPTION: These challenges can be overcome with strong time management skills, a commitment to continuous learning, and effective communication and collaboration with team members.
📈 Similar Roles Comparison
- Content Marketing Specialist vs. Content Strategist: While both roles focus on creating engaging content, the Content Marketing Specialist role is more focused on day-to-day content creation and optimization, while the Content Strategist role is more focused on developing and implementing content strategies and roadmaps
- Industry-specific context: Anaplan's focus on scenario planning and analysis platforms for optimizing business decision-making sets it apart from other content marketing roles in more traditional industries
- Career path comparison: The Content Marketing Specialist role can serve as a stepping stone to more senior roles within the marketing department, such as Content Marketing Manager or Director of Content Marketing, or to related roles in other areas of the business, such as product management or customer success
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of the Content Marketing Specialist role at Anaplan can help candidates make informed decisions about their career paths and identify opportunities for growth and advancement.
📝 Sample Projects
- Developing a series of blog posts that showcase Anaplan's expertise in scenario planning and analysis and drive traffic to the company's website
- Creating a whitepaper that outlines the benefits of Anaplan's platform for businesses in the retail industry and generates leads for the sales team
- Collaborating with the product team to develop user-friendly content for Anaplan's platform that improves user adoption and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Content Marketing Specialist at Anaplan, from creating engaging content to driving business impact and collaborating with cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical content marketing calendar and how this role will contribute to its development and execution?
- How does the Brand Content team collaborate with other departments, such as marketing, product, and brand, to ensure consistent messaging and branding across all content formats?
- What are the most significant challenges facing the Content Marketing team, and how can this role help address them?
- How does Anaplan support the professional development and growth of its Content Marketing Specialist?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions can help candidates better understand the role's responsibilities, the team's dynamics, and the company's commitment to supporting their professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Provide examples of your best work, including blog posts, articles, or case studies that demonstrate your ability to create engaging and effective content
- Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability
- Research Anaplan's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
