📌 Core Information
🔹 Job Title: Content Specialist
🔹 Company: EDF UK
🔹 Location: Hove, Brighton and Hove, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Utilities
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: Flexible (Hove or London)
🚀 Job Overview
Key aspects of this role include:
- Creating user-focused, engaging digital content for a variety of touchpoints
- Simplifying complex energy-related topics for customers
- Collaborating with stakeholders to make strategic content decisions
- Optimizing content for search engines and AI without compromising user experience
- Working in a dynamic, growing content team within the Customers Retail business
ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on user experience and data-driven decision making.
📋 Key Responsibilities
✅ Produce exceptional, user-first content across websites, apps, and digital experiences
✅ Create accessible content in multiple formats, including copy, visuals, infographics, video/animation, or interactive tools
✅ Write clear, concise, and compelling micro copy for apps and digital interfaces
✅ Review and edit content to ensure accuracy, consistency, and adherence to brand guidelines
✅ Collaborate with product owners, commercial teams, UX designers, researchers, developers, and subject matter experts to create cohesive digital experiences
✅ Use customer insight, analytics, and research to inform and support content decisions
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, Communications, English, or a related discipline)
Experience: Proven experience (2-5 years) in a digital content role, ideally in a complex, regulated, or technical industry
Required Skills:
- Proven experience in creating accessible content for a range of formats and channels
- Ability to simplify complex topics for a wide audience in an accessible, engaging tone
- Familiarity with headless CMS and tools like Figma, Google Analytics, or similar
- Strong stakeholder management skills and the confidence to advocate for content excellence using insight and evidence
- Collaborative mindset with experience working in multidisciplinary teams
- Detail-oriented, with excellent grammar, editing, and proofreading skills
- Experience with conversational content structuring and workflows to support AI
Preferred Skills:
- Experience in the energy sector or a related industry
- Fluency in additional languages
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £44,800 per year (This is the provided salary range, as no industry standard range was specified)
Benefits:
- Potential to earn up to 5% bonus
- 28 days holiday plus bank holidays
- Market-leading pension scheme
- Range of benefits, including enhanced parental leave, electric vehicle leasing, health insurance, product discounts, critical illness insurance, technology vouchers, gym membership, and season ticket loans
Working Hours: Full-time, 40 hours per week. Flexible working arrangements may be available.
ASSUMPTION: The salary range provided is inclusive of the potential bonus, and the benefits package is comprehensive and market-competitive.
📌 Applicant Insights
🔍 Company Context
Industry: Utilities, specifically focused on low-carbon electricity generation and supply
Company Size: EDF UK is a large organization with over 10,000 employees
Founded: 2003, as a result of the merger of EDF Energy and British Energy
Company Description:
- EDF UK is a leading energy company committed to helping Britain achieve Net Zero by investing in low-carbon technologies such as nuclear, wind, solar, and battery storage
- The company supplies low-carbon electricity to UK homes and businesses and offers a range of energy services to help customers decarbonize their homes and businesses
- EDF UK is a subsidiary of the French energy company EDF Group, one of the world's largest electricity producers
Company Specialties:
- Low carbon electricity
- Nuclear generation
- Energy efficiency
- Sustainability
- Dual fuel
- Research & Development
- Engineering
- Apprenticeships
- Renewables
- Digital
- Finance
- Supply Chain
- Project Management
- STEM
- Graduates
- Sales & Marketing
- Product Development
- IT
- Energy Services
- Legal
Company Website: http://www.edfenergy.com
ASSUMPTION: EDF UK is a large, established company with a strong commitment to sustainability and innovation in the energy sector.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the content team and the broader organization
Reporting Structure: This role reports to the Senior Content Lead within the Customers Retail business
Work Arrangement: Hybrid, with the option to work from either the Hove or London office
Growth Opportunities:
- Progression to a Senior Content Specialist role within the content team
- Expansion into related roles within the Customers Retail business or other EDF UK departments
- Opportunities to work on high-impact projects and gain exposure to senior leadership
ASSUMPTION: This role offers a mix of creative and strategic responsibilities, with opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Hove and London
Office Location(s): 90 Whitfield Street, London, England, GB and Hove, Brighton and Hove, United Kingdom
Geographic Context:
- The Hove office is located in the vibrant city of Brighton and Hove, on the south coast of England
- The London office is situated in the heart of the city, offering easy access to public transportation and amenities
- Both locations offer a mix of urban and coastal living, with a range of housing options, cultural attractions, and outdoor activities
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the content team, focusing on skills, experience, and cultural fit
- Final interview with the Senior Content Lead or another senior team member
Key Assessment Areas:
- Content creation and editing skills
- Ability to simplify complex topics
- Stakeholder management and collaboration skills
- Understanding of user experience and data-driven decision making
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include examples of your work that demonstrate your ability to create engaging, user-focused content
- Be prepared to discuss your approach to simplifying complex topics and optimizing content for search engines and AI
- Research EDF UK and the energy sector to show your enthusiasm and understanding of the company and its mission
ATS Keywords: Digital content creation, user-focused content, content optimization, stakeholder management, collaboration, editing, proofreading, data analysis, content strategy, SEO, UX design, multimedia content, conversational content structuring, headless CMS, Figma, Google Analytics
ASSUMPTION: The application process is designed to assess your content creation skills, cultural fit, and understanding of the role and company.
🛠️ Tools & Technologies
- Headless CMS
- Figma
- Google Analytics
- Additional tools and software may be required based on specific projects and team needs
ASSUMPTION: Familiarity with these tools is essential for success in this role, and additional training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Integrity
- Responsibility
- Innovation
- Customer
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable using data and analytics to inform content decisions?
- Can you adapt your work style to meet the needs of different projects and stakeholders?
ASSUMPTION: EDF UK values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit and commitment to the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing creativity and data-driven decision making
- Working with a wide range of stakeholders, each with their own priorities and perspectives
- Keeping up with industry trends and best practices in content creation and optimization
ASSUMPTION: These challenges can be overcome with strong project management skills, a focus on user experience, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this role places a greater emphasis on simplifying complex, technical topics for a wide audience
- In the energy sector, content specialists may need to stay up-to-date with industry regulations and trends, which can impact content creation and strategy
- Career progression in this role may involve moving into senior content roles, specializing in specific content types (e.g., video or multimedia), or transitioning into related roles within the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, and candidates should be prepared to adapt their skills and experience to the specific needs of the energy sector.
📝 Sample Projects
- Developing a series of blog posts or articles that explain complex energy-related concepts to customers
- Creating a user-friendly, interactive tool that helps customers understand their energy usage and identify opportunities for savings
- Designing and implementing a content strategy for a new customer-facing website or digital platform
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of user-focused, data-driven content creation in this role.
❓ Key Questions to Ask During Interview
- Can you describe the content team's approach to collaboration and stakeholder management?
- How does the company support the professional development and growth of its content specialists?
- What are the biggest challenges facing the content team in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company measure the success of its content strategies and initiatives?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create engaging, user-focused content
- Research EDF UK and the energy sector to show your enthusiasm and understanding of the company and its mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
