Content Specialist

📌 Core Information

🔹 Job Title: Content Specialist

🔹 Company: Finnair

🔹 Location: Tartu Office, Estonia

🔹 Job Type: Full-Time

🔹 Category: Digital Content

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site (Tartu, Estonia or Vantaa, Finland)

🚀 Job Overview

Key aspects of this role include:

• Planning and maintaining user-friendly content for Finnair’s digital touchpoints
• Collaborating with cross-functional teams to ensure smooth content operations
• Producing, editing, and publishing content in various content management systems
• Managing translations and coordinating with translation agencies
• Working in a fast-paced, international environment with a strong focus on quality and results

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work effectively in a cross-functional team. It is ideal for candidates with a background in content production, marketing, or a related field.

📋 Key Responsibilities

✅ Plan, refine, and maintain user-friendly content for Finnair’s digital touchpoints in line with Finnair's brand guidelines

✅ Test new designs, marketing offers’ set-ups, pricing accuracy, and other new functionalities

✅ Produce, maintain, fix, edit, publish, and continuously improve content in our content management system, CoreMedia, and other possible content management systems and environments

✅ Coordinate translations with our translation agency and manage translations in the content management system

✅ Collaborate with other cross-functional teams that include developers, designers, digital sales, marketing, and business managers

ASSUMPTION: This role involves a significant amount of content creation and management, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field such as business, development, marketing, linguistics, or communications

Experience: 0-2 years of experience in content production, content management, or a related field

Required Skills:

• Knowledge of content production and maintenance principles
• Excellent writing and communication skills in English
• Technical and data-driven mindset, attention to detail
• Ability to collaborate in cross-functional teams and meet deadlines in a fast-paced environment

Preferred Skills:

• Native-level knowledge of a second key language (e.g., Finnish, Swedish, Estonian, German, Chinese, or Japanese)
• Experience working with content management systems
• Interest in working for a global digital e-commerce store with millions of monthly users

ASSUMPTION: While a degree in a relevant field is preferred, Finnair values practical experience and is open to considering candidates with equivalent skills and knowledge gained through alternative means.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on experience and location)

Benefits:

• Personal development opportunities
• Flexible ways of working
• Opportunity to work in an international company
• Interesting career opportunities
• Wellness compensation
• 4-month Induction Program for new employees
• Flight benefits for leisure travel

Working Hours: Full-time, Monday-Friday, with some flexibility for occasional overtime

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Estonia and Finland. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Finnair operates in the competitive airline industry, with a focus on connecting Europe, North America, and Asia via its transfer-friendly Helsinki hub. The company is committed to sustainability and has set a long-term target of achieving carbon neutrality.

Company Size: Finnair is a large company with approximately 4,000 employees, providing a diverse and dynamic work environment.

Founded: Finnair was founded in 1923 and is one of the world’s oldest operating airlines.

Company Description:

• Finnair is a network airline specialized in connecting Europe, North America, and Asia
• The company is committed to creating a safe work environment where all employees can thrive and succeed
• Finnair values diversity and aims to employ people with different backgrounds and experiences

Company Specialties:

• Airline operations and management
• Digital content and e-commerce
• Sustainable aviation practices

Company Website: www.finnair.com

ASSUMPTION: Finnair's commitment to sustainability and diversity creates a unique work environment that prioritizes employee well-being and growth.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the digital content team, offering opportunities for growth and development.

Reporting Structure: The Content Specialist will report directly to the Digital Content Manager and collaborate with various cross-functional teams.

Work Arrangement: This is an on-site position with the option to work in either Tartu, Estonia, or Vantaa, Finland. The role may require occasional overtime to meet project deadlines.

Growth Opportunities:

• Advancement within the digital content team or related departments
• Expansion of skills and knowledge through personal development opportunities
• Potential international assignments or projects

ASSUMPTION: This role offers a strong foundation for a career in digital content or a related field, with opportunities for growth and development within Finnair's international organization.

🌍 Location & Work Environment

Office Type: Finnair's offices in Tartu and Vantaa are modern, collaborative workspaces designed to foster creativity and productivity.

Office Location(s): Tartu Office, Estonia; Vantaa, Finland

Geographic Context:

• Tartu, Estonia: A vibrant university city with a rich cultural scene and a high quality of life
• Vantaa, Finland: A bustling city located near Helsinki, offering easy access to urban amenities and outdoor recreation

Work Schedule: Full-time, Monday-Friday, with some flexibility for occasional overtime

ASSUMPTION: Both Tartu and Vantaa offer unique opportunities for personal and professional growth, with access to diverse cultural experiences and a high standard of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager and team members
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Content creation and management skills
• Communication and collaboration abilities
• Attention to detail and quality assurance
• Cultural fit and alignment with Finnair's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Address the required questions in your cover letter, explaining how your background and skills make you a strong fit for the role
• Prepare examples of your content creation and management work to showcase during the interview

ATS Keywords: Content production, content management, cross-functional teams, digital touchpoints, user-friendly content, brand guidelines, translations, collaboration, fast-paced environment

ASSUMPTION: Finnair's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• CoreMedia (content management system)
• Microsoft Office Suite
• Google Workspace (optional)

ASSUMPTION: Familiarity with content management systems and basic office software is essential for this role. Training will be provided for Finnair-specific tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Commitment to care
• Working Together
• Simplicity
• Courage

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on quality
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you demonstrate Finnair's commitment to care in your daily work?
• Can you provide an example of a time when you worked effectively in a cross-functional team to achieve a common goal?
• How do you approach feedback and continuous improvement in your work?

ASSUMPTION: Finnair values candidates who align with their core values and can thrive in a collaborative, results-driven work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to Finnair's unique corporate culture and work environment
• Working effectively in a cross-functional team with diverse stakeholders
• Meeting the high standards for quality and results expected by Finnair

ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Content Specialist vs. Content Manager: The Content Specialist role focuses more on day-to-day content creation and management, while the Content Manager role involves strategic planning and team leadership
• Content Specialist vs. Digital Marketing Specialist: The Content Specialist role is more focused on content creation and management, while the Digital Marketing Specialist role involves promoting and optimizing content for digital channels
• Career Path: Content Specialist → Content Manager → Digital Content Director

ASSUMPTION: These roles share some similarities but have distinct focuses and responsibilities. The career path for a Content Specialist may involve progression into management or related digital content roles.

📝 Sample Projects

• Developing and maintaining user-friendly content for Finnair's website and mobile application
• Collaborating with designers and developers to create and implement new content features
• Managing translations and ensuring content accuracy across multiple languages

ASSUMPTION: These projects are representative of the day-to-day tasks and responsibilities of the Content Specialist role at Finnair.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams and departments within Finnair?
• What opportunities are there for professional development and growth within this role?
• How does Finnair support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I prepare to succeed in them?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and growth opportunities associated with the Content Specialist role at Finnair.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Address the required questions in your cover letter, explaining how your background and skills make you a strong fit for the role
• Prepare examples of your content creation and management work to showcase during the interview
• Follow up with Finnair's HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.