Content Specialist

📌 Core Information

🔹 Job Title: Content Specialist

🔹 Company: SeaWorld

🔹 Location: Busch Gardens Tampa, FL, USA

🔹 Job Type: Full-Time

🔹 Category: Entertainment Providers

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Representing Busch Gardens through owned social media channels
• Partnering with the Content & Social Media Manager to develop and oversee content
• Managing the social media calendar and community engagement
• Assisting with content brand imagery and equipment inventory management
• Driving awareness, engagement, and revenue for the parks through social media

ASSUMPTION: This role requires a strong understanding of social media trends and analytics, as well as excellent communication and organizational skills. The ideal candidate will have experience in content development and community management, with a proven track record of driving engagement and growth.

📋 Key Responsibilities

✅ Enthusiastically represent the parks through all owned social media channels

✅ Partner with the Content & Social Media Manager, and Content Producer to develop, compile, produce, edit, and oversee social media content

✅ Plan, manage, and execute social media calendar based on park content and larger brand initiatives

✅ Conceptualize, produce, edit, and present content for distribution on owned platforms

✅ Manage community engagement on social media channels and collaborate with guest services

✅ Follow through and assist with creative direction and development of content brand imagery

✅ Manage and organize the internal asset library

✅ Assist in managing, organizing, and maintaining all camera and production equipment inventory

✅ Strong understanding of social reporting and engagement

✅ Partner with PR/Communications to drive integrated storytelling for the Busch Gardens and Adventure Island Tampa brands

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle multiple tasks and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of social media and content creation experience required

Required Skills:

• Experience in content development for a growing social audience
• Experience with Google analytics and other measurement tools
• Intermediate Photoshop and video-editing software (iMovie, Final Cut Pro, Premiere Pro etc.) experience required
• Microsoft Office program
• Photo and video skills
• Strong organizational skills
• Read, write, and speak English
• Read, analyze, and interpret general business documents and periodicals

Preferred Skills:

• Experience with Adobe Creative Suite
• Fluency in additional languages

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education. The ideal candidate will have a strong portfolio showcasing their content creation and social media management skills.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (based on industry standards for a Content Specialist role with 3-5 years of experience in the entertainment industry)

Benefits:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be subject to employee eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: United Parks & Resorts Inc. was founded in 2000

Company Description:

• United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi
• The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica
• The Company is committed to wildlife conservation globally, and several of its parks are accredited members of the AZA and serve as one of the largest marine animal rescue organizations in the world

Company Specialties:

• Theme Parks
• Entertainment
• Education
• Animal Rescue & Rehabilitation, and Conservation

Company Website: www.unitedparks.com

ASSUMPTION: United Parks & Resorts Inc. is a large, publicly-traded company with a diverse portfolio of entertainment brands. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: The Content Specialist will report directly to the Content & Social Media Manager

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential advancement to Content Manager or similar role with experience and strong performance
• Opportunities to work on special projects and events
• Training and development opportunities through the Company's employee development programs

ASSUMPTION: The ideal candidate will be looking for a long-term career opportunity with a growing and dynamic entertainment company. The role offers ample opportunities for growth and development, as well as the chance to work on high-profile projects and events.

🌍 Location & Work Environment

Office Type: On-site, with a casual and collaborative work environment

Office Location(s): Busch Gardens Tampa, FL, USA

Geographic Context:

• Busch Gardens Tampa is located in Tampa, Florida, and is a popular tourist destination
• The park offers a variety of attractions, including thrill rides, animal encounters, and live shows
• Tampa is a vibrant city with a diverse culture, numerous restaurants, and a growing arts scene

Work Schedule: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be comfortable working in a casual, collaborative office setting and be able to thrive in a team-oriented culture.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and company culture
• Skills assessment or case study to evaluate content creation and social media management skills
• Final interview with senior leadership to discuss career growth and company fit

Key Assessment Areas:

• Content creation and social media management skills
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Include a portfolio or examples of your content creation and social media management work
• Be prepared to discuss your understanding of social media trends and analytics during the interview
• Research the company and be prepared to discuss why you are a good fit for the role and the company culture

ATS Keywords: Social Media, Content Creation, Google Analytics, Photoshop, Video Editing, Microsoft Office, Project Management, Community Management, Creative Direction, Content Development, Communication Skills, Organizational Skills, Analytical Skills, Storytelling, Consumer Trends, Brand Voice

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their content creation and social media management skills, as well as a solid understanding of social media trends and analytics. They will also be able to articulate their communication and collaboration skills and demonstrate their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Content creation and editing tools (Photoshop, Premiere Pro, etc.)
• Analytics tools (Google Analytics, Sprout Social, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The ideal candidate will have experience with a variety of social media platforms, content creation and editing tools, and analytics tools. They will also be comfortable learning new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Safety
• Excellence
• Integrity
• Innovation
• Fun

Work Style:

• Collaborative
• Dynamic
• Fast-paced
• Creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a variety of stakeholders and managing multiple projects simultaneously?
• Do you have a strong understanding of social media trends and analytics?
• Are you able to adapt your communication style to different audiences and situations?

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects simultaneously. They will also be able to adapt their communication style to different audiences and situations and be able to work effectively in a team environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in the social media landscape and company priorities
• Working in a fast-paced, dynamic environment
• Managing equipment inventory and ensuring equipment is in good working order

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously. They will also be able to adapt to changes in the social media landscape and company priorities and be able to work effectively in a team environment.

📈 Similar Roles Comparison

• Content Specialist vs. Social Media Manager: The Content Specialist role focuses more on content creation and management, while the Social Media Manager role may have more strategic and analytical responsibilities
• Content Specialist vs. Marketing Coordinator: The Content Specialist role may have more creative responsibilities, while the Marketing Coordinator role may have more administrative and project management responsibilities
• Career Path: Content Specialist → Content Manager → Director of Content → Vice President of Content

ASSUMPTION: The ideal candidate will have a strong understanding of the differences between similar roles and be able to articulate how their skills and experience make them a good fit for the Content Specialist role.

📝 Sample Projects

• Developing a social media content calendar for a new attraction or event
• Creating and editing video content for social media platforms
• Managing community engagement and responding to customer inquiries on social media
• Analyzing social media performance and making data-driven recommendations for improvement

ASSUMPTION: The ideal candidate will have experience with a variety of content creation and social media management tasks and be able to provide specific examples of their work in their portfolio or during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role fit into the broader content and marketing strategy for the company?
• What opportunities are there for growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions about the role, the company, and the team. They will also be able to articulate their understanding of the company's mission and values and how they align with their own.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your content creation and social media management work
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.