📌 Core Information
🔹 Job Title: Content Specialist
🔹 Company: Barceló Hotel Group
🔹 Location: Gremi Fusters, Mallorca, Spain
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing content strategy for Barcelo.com and other managed sites
- Implementing marketing content strategies in coordination with corporate marketing and SEO teams
- Content creation and optimization for web and other channels
- Translation management and collaboration with graphic design teams
- Content audit and quality assurance, as well as market trend research
ASSUMPTION: This role requires a strong understanding of content strategy, marketing, and SEO principles, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Manage the content strategy for Barcelo.com and other sites managed by E-commerce
✅ Implement marketing content strategies in coordination with corporate marketing and SEO teams
✅ Redact and optimize content for web and other channels
✅ Manage translations and collaborate with the graphic design team to create visual content
✅ Define and track the content audit and quality assurance plan
✅ Research market trends for new online communication formats
✅ Lead specific initiatives and communicate with stakeholders
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Advertising, Communication, or a related field
Experience: 1-2 years in a similar role
Required Skills:
- Proven experience in content strategy and management
- Strong communication and writing skills in English and Spanish
- Excellent project management and multitasking skills
- Familiarity with SEO principles and content optimization
- Ability to work effectively in a team and collaborate with various departments
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is likely expected for this role.
💰 Compensation & Benefits
Salary Range: €24,000 - €30,000 per year (AI estimate based on industry standards for experience level and location)
Benefits:
- Exclusive discounts on hotels and travel for employees, family, and friends
- Access to a health insurance policy with numerous advantages and special conditions
- Ongoing discounts with various companies related to leisure and free time
- Special offers with product and service companies
- Exclusive agreements with different training and business schools
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, with a focus on hotel management and tourism
Company Size: 10,001+ employees, with a global presence in 30 countries
Founded: 1931, in Mallorca, Spain
Company Description:
- A family-owned company with a strong commitment to service and sustainability
- Operates under four brands: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts, and Allegro Hotels
- Employs over 40,000 people worldwide and offers a range of benefits and career development opportunities
Company Specialties:
- Hotel management and operations
- Tourism and hospitality services
- Sustainable tourism practices and regenerative tourism
Company Website: http://brclo.com/Linkedin
ASSUMPTION: Barceló Hotel Group is a well-established company in the hospitality industry, with a strong focus on providing excellent service and sustainable tourism practices.
📊 Role Analysis
Career Level: Entry to mid-level, with opportunities for growth and development within the company
Reporting Structure: This role reports directly to the E-commerce department and collaborates with various teams, including corporate marketing and SEO
Work Arrangement: On-site, full-time position with standard working hours
Growth Opportunities:
- Geographical mobility, with the opportunity to work in different countries and areas of the company
- Career plans available in various departments, allowing for internal promotions and career progression
- Access to training programs and open training activities through the Barceló Campus e-learning platform
ASSUMPTION: This role offers opportunities for growth and development within the company, both in terms of career progression and geographical mobility.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): Gremi Fusters, Mallorca, Spain
Geographic Context:
- Mallorca is the largest island in the Balearic Islands archipelago, located in the Mediterranean Sea
- The island is known for its tourism industry, with a mix of local culture, history, and natural beauty
- Mallorca offers a pleasant Mediterranean climate, with mild winters and warm summers
Work Schedule: Standard working hours, Monday to Friday, with a 1-hour lunch break
ASSUMPTION: The work environment at Barceló Hotel Group's headquarters is professional, collaborative, and focused on providing excellent service to guests and employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Content creation and optimization skills
- Project management and multitasking abilities
- Communication and collaboration skills
- Familiarity with SEO principles and content management systems
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of content strategy, marketing, and SEO principles in your application materials
- Prepare examples of your content creation and optimization work to showcase during the interview
- Research Barceló Hotel Group's company culture and values to ensure a good fit
ATS Keywords: Content strategy, content management, content creation, content optimization, SEO, marketing, project management, teamwork, collaboration, translation, graphic design
ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the company's current recruitment practices.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Microsoft Office Suite and Google Workspace
- Graphic design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's current tech stack and the individual needs of the position.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Responsibility
- Innovation
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Committed to sustainable tourism practices and regenerative tourism
Self-Assessment Questions:
- Do you have a strong commitment to customer service and providing excellent experiences for guests?
- Are you able to work effectively in a team and collaborate with various departments to achieve common goals?
- Do you have a results-driven mindset and a focus on continuous improvement?
- Are you adaptable and open to change, with a willingness to learn and grow in a dynamic work environment?
ASSUMPTION: Barceló Hotel Group values employees who are committed to providing excellent service, working collaboratively, and embracing sustainable tourism practices.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic work environment and changing market realities
- Working effectively in a team and collaborating with various departments
- Keeping up with industry trends and best practices in content strategy, marketing, and SEO
ASSUMPTION: This role may present challenges related to multitasking, adaptability, teamwork, and staying current with industry trends.
📈 Similar Roles Comparison
- Content Manager vs. Content Specialist: While both roles focus on content strategy and creation, the Content Manager role may involve more strategic decision-making and team leadership, while the Content Specialist role is more focused on day-to-day content creation and optimization
- Industry-specific context: The hospitality industry has unique content needs and challenges, such as the importance of local language proficiency and cultural sensitivity in content creation
- Career path comparison: Content Specialist roles can lead to career progression into Content Manager, Marketing Manager, or other related positions within the company
ASSUMPTION: This role may differ from similar positions in other industries or companies, with unique challenges and opportunities related to the hospitality industry and Barceló Hotel Group's specific needs.
📝 Sample Projects
- Developing and implementing a content strategy for a new hotel launch, including creating optimized content for the website, social media, and other marketing channels
- Conducting a content audit and quality assurance process for an existing hotel website, identifying areas for improvement and implementing changes to enhance user experience and SEO performance
- Researching and reporting on market trends in online communication formats, providing recommendations for integrating new channels and strategies into Barceló Hotel Group's content marketing efforts
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within the company?
- How does Barceló Hotel Group support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Barceló Hotel Group approach sustainability and regenerative tourism, and what role does this position play in supporting those initiatives?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are intended to help applicants better understand the role, the company, and the opportunities for growth and development, but may not cover all potential topics of interest.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official job listing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of content strategy, marketing, and SEO principles
- Prepare examples of your content creation and optimization work to showcase during the interview
- Research Barceló Hotel Group's company culture and values to ensure a good fit and demonstrate your enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
