KiwiRail is seeking a dynamic Content Specialist to create engaging and on-brand content for Interislander and Great Journeys New Zealand (GJNZ). The ideal candidate will have proven experience in content writing, a strong portfolio, and a passion for storytelling. This role offers an exciting opportunity to work in a fast-paced environment, collaborating with cross-functional teams to deliver compelling content across various channels.
🔹 Key Responsibilities:
- Develop captivating content for eDMs, brochures, media articles, and website copy
- Optimize content for search engines and ensure brand consistency across all touchpoints
- Collaborate with digital marketing teams to create engaging social media campaigns
- Coordinate monthly team catch-ups and create weekly newsletters
- Edit and proofread content to ensure clarity, grammar, and polish
- Work closely with KiwiRail's communications team on press releases and media requests
🔹 Assumption: This role requires a high level of creativity, adaptability, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
🎯 Required Qualifications
🔹 Education:
- A relevant qualification in communications, journalism, marketing, or a related field
- Or equivalent experience in content writing, copywriting, or digital marketing
🔹 Experience:
- Proven experience writing content across various formats, including eDMs, website copy, brochures, articles, social media, and advertising
- Familiarity with SEO principles and CMS platforms
- Experience working with briefs and collaborating effectively with designers, marketers, and internal customers
- Strong editing and proofreading skills with excellent grammar and attention to detail
🔹 Skills:
- Excellent communication and writing skills
- Ability to work independently and manage multiple projects in a fast-paced, deadline-driven environment
- Strong teamwork and collaboration skills
- Proactive approach to developing ideas, refining messaging, and improving content processes
- Adaptability and openness to feedback, shifting priorities, and evolving brand needs
- Creativity, curiosity, and a customer focus
💰 Compensation & Benefits
🔹 Salary Range: NZD 70,000 - 90,000 per annum (Based on industry standards for mid-level content specialists in Wellington)
🔹 Benefits:
- Comprehensive health and wellness benefits
- Generous leave entitlements
- Employee assistance programs
- Professional development opportunities
- Discounted travel on KiwiRail services
🔹 Assumption: The salary range provided is an estimate based on industry standards for mid-level content specialists in Wellington. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Transportation/Trucking/Railroad
🔹 Company Size: 1,001-5,000 employees
🔹 Founded: 2008
🔹 Headquarters: Wellington, Wellington
🔹 Specialties: Freight and logistics, commuter services, and scenic travel experiences
🔹 Description: KiwiRail is proud to be the backbone of New Zealand’s integrated transport network, offering a wide range of services, including freight, passenger, and tourism experiences. With nearly 3,500 employees, KiwiRail is committed to investing in its network and providing a world-class service to its customers.
📊 Role Analysis
🔹 Career Level: Mid-level
🔹 Reporting Structure: This role reports directly to the Digital Marketing Manager for Great Journeys New Zealand and Interislander.
🔹 Work Arrangement: On-site, full-time (40 hours per week)
🔹 Growth Opportunities: This role offers opportunities for career progression within KiwiRail's digital marketing and communications teams.
🌍 Location & Work Environment
🔹 Office Type: Modern, well-equipped offices in Wellington and Auckland
🔹 Office Location(s): 2 Bunny St, Wellington, Wellington 6011, NZ and 8 Stanley St, Parnell, Auckland 1011, NZ
🔹 Geographic Context: Wellington is the capital city of New Zealand, offering a vibrant cultural scene, rich history, and stunning natural surroundings. It is known for its mild climate, beautiful harbor, and diverse range of outdoor activities.
🔹 Work Schedule: Standard business hours with flexibility for occasional overtime or weekend work as needed.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and a team member
4. Final interview with the Digital Marketing Manager and HR representative
🔹 Key Assessment Areas:
- Writing samples and portfolio review
- Editing and proofreading test
- Behavioral and situational interview questions focused on problem-solving, adaptability, and communication skills
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your portfolio with a diverse range of writing samples demonstrating your creativity, versatility, and attention to detail
- Prepare for interview questions by researching KiwiRail's mission, values, and recent projects
🛠 Tools & Technologies
🔹 Preferred Tools:
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator)
- Content Management Systems (CMS) such as WordPress or Drupal
- SEO tools such as Google Search Console or SEMrush
- Project management tools such as Asana or Trello
👔 Cultural Fit Considerations
🔹 Company Values:
- Safety and wellbeing
- Integrity and accountability
- Collaboration and teamwork
- Innovation and continuous improvement
- Customer focus and excellence
🔹 Work Style:
- KiwiRail fosters a dynamic, inclusive, and supportive workplace that empowers everyone to contribute their best
- The ideal candidate will be passionate about innovation, safety, and customer focus, with a strong commitment to KiwiRail's values
🛑 Potential Challenges
🔹 Challenges Specific to This Role:
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with various teams and stakeholders to deliver content on time and to a high standard
- Adapting to evolving brand needs and shifting priorities
🔹 Challenges Specific to KiwiRail:
- Working in a large, complex organization with multiple departments and teams
- Balancing the needs of various stakeholders, including customers, internal teams, and external partners
- Maintaining a strong focus on safety and wellbeing in a high-pressure environment
📈 Similar Roles Comparison
🔹 How This Role Differs from Related Positions:
- Focus on creating content for two distinct brands (Interislander and GJNZ)
- Collaboration with both internal and external stakeholders, including KiwiRail's communications team and external media outlets
- Responsibility for coordinating team catch-ups and creating weekly newsletters
📝 Sample Projects
🔹 Project Examples Specific to This Role:
- Developing a comprehensive content strategy for a new marketing campaign, including eDMs, website copy, and social media posts
- Creating engaging and informative brochures for Interislander and GJNZ's target audiences
- Writing SEO-optimized website copy that aligns with target markets and brand tone
💡 Key Questions to Ask During Interview
🔹 Questions Specific to Role Responsibilities:
- How would you approach creating content for two distinct brands with different target audiences?
- Can you describe a time when you had to manage multiple projects and deadlines successfully?
- How do you ensure that your content is SEO-optimized and aligns with the brand's tone and style guide?
🔹 Questions Specific to Team Structure:
- How does the Content Specialist role collaborate with the digital marketing and communications teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
🔹 Questions Specific to Company Culture:
- How does KiwiRail support the professional development and growth of its employees?
- What are some examples of innovative content campaigns that KiwiRail has recently implemented?
📝 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
3. Prepare a portfolio showcasing your best writing samples and any relevant multimedia content
4. Review the job description and company website to ensure you understand the role's requirements and KiwiRail's values
5. Follow up with KiwiRail's HR team one week after submitting your application to confirm receipt and inquire about next steps
🔹 Concrete preparation steps related to resume customization:
- Highlight your experience with content creation, editing, and proofreading, emphasizing your ability to manage multiple projects and meet deadlines
- Showcase your familiarity with SEO principles and CMS platforms, demonstrating your ability to optimize web content and ensure brand consistency
- Tailor your resume to emphasize your skills in collaboration, adaptability, and customer focus
🔹 Concrete preparation steps related to the cover letter:
- Explain why you are interested in this role and how your skills and experiences make you a strong fit for KiwiRail's content team
- Describe how you can contribute to KiwiRail's mission of providing world-class customer service and investing in New Zealand's transport network
🔹 Concrete preparation steps related to portfolio/examples if applicable:
- Prepare a diverse portfolio showcasing your writing samples, including eDMs, brochures, website copy, and media articles
- Include examples that demonstrate your ability to create engaging and informative content for various target audiences
🔹 Follow-up recommendation with timeline:
- Follow up with KiwiRail's HR team one week after submitting your application to confirm receipt and inquire about next steps
- If you have not heard back after two weeks, politely follow up again to express your continued interest in the role
🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
