📌 Core Information
🔹 Job Title: Content Specialist (Spanish Speaking)
🔹 Company: Wise
🔹 Location: Tallinn, Estonia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating SEO-optimized content for the Spanish blog to drive Wise adoption
- Conducting keyword research to plan content that drives organic traffic
- Managing and coordinating freelance writers
- Collaborating with international teams and potential travel opportunities
ASSUMPTION: This role requires a strong understanding of SEO principles and a passion for creating engaging content. Fluency in Spanish and English is essential.
📋 Key Responsibilities
✅ Produce SEO-optimized content for the Spanish blog to help fuel Wise adoption
✅ Revisit, optimize, and improve older articles to boost their performance
✅ Conduct keyword research to plan content that drives organic traffic to the blog and attracts new customers
✅ Understand the wants, needs, and pain points of potential new customers
✅ Edit copy, manage freelance writers, and ensure content adheres to legal, brand, and PR guidelines
✅ Communicate key insights and obstacles to the team and broader company
ASSUMPTION: This role requires strong writing skills, an analytical mindset, and the ability to work independently.
🎯 Required Qualifications
Education: Not specified (Wise values experience and skills over formal education)
Experience: 1-2 years of SEO experience (not a must, but preferred)
Required Skills:
- Native-level Spanish and English speaker
- Interest in numbers and analytical approach to performance
- Ability to work with keyword data in Excel/Google Sheets and learn SEO tools
- Strategic mindset and ability to form opinions on SEO opportunities backed by data
- Excellent writing skills and attention to detail
- Autonomous worker with a strong sense of ownership and responsibility
Preferred Skills:
- Experience with GA, GSC, Ahrefs, SEMRush, and Looker
- Additional language skills
ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Journalism, or a related field may be beneficial but is not required.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (AI-estimated based on role, experience level, and location)
Benefits:
- Flexible work arrangements
- International team and travel opportunities
- Competitive salary and benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research for similar roles in Estonia. Wise is known for offering competitive benefits and perks.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: 1,001-5,000 employees (Large, offering diverse opportunities and a well-established structure)
Founded: 2011 (Over a decade of experience in the market)
Company Description:
- Wise is a global technology company, building the best way to move money around the world
- Offers cross-border money transfers, currency exchange, and spending abroad for individuals and businesses
- Emphasizes transparency, fairness, and simplicity in its services
Company Specialties:
- Money transfer
- Currency exchange
- Crowdsourcing
- Peer-to-peer
- Fintech
- Consumer services
Company Website: wise.com
ASSUMPTION: Wise is a well-established company in the Fintech industry, known for its innovative approach to cross-border money transfers and currency exchange.
📊 Role Analysis
Career Level: Early to Mid-level (1-2 years of experience)
Reporting Structure: Reports to the SEO Content Team Manager
Work Arrangement: Remote OK (Flexible work arrangements, with potential travel opportunities)
Growth Opportunities:
- Progression within the SEO Content Team or broader Marketing department
- Potential to work on international projects and collaborate with diverse teams
- Opportunities to develop skills in SEO, content creation, and project management
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established company.
🌍 Location & Work Environment
Office Type: Hybrid (Wise has offices in multiple locations, but this role is remote-friendly)
Office Location(s): Tallinn, Estonia (with the option to work remotely)
Geographic Context:
- Tallinn is the capital and largest city of Estonia, offering a mix of urban and natural environments
- Estonia is known for its strong tech industry and high quality of life
- Tallinn has a vibrant startup scene and a growing Fintech community
Work Schedule: Full-time (40 hours per week, with flexible work arrangements)
ASSUMPTION: The work environment at Wise is collaborative, international, and focused on empowering employees to make smart financial decisions based on transparent information.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the SEO Content Team Manager and/or team members
- Final interview with the Head of SEO Content
Key Assessment Areas:
- Spanish and English language proficiency
- SEO knowledge and content creation skills
- Analytical thinking and problem-solving abilities
- Cultural fit and alignment with Wise's values
Application Tips:
- Highlight relevant SEO experience and content creation samples in your resume
- Tailor your cover letter to demonstrate your passion for content creation and SEO
- Be prepared to discuss your approach to keyword research, content optimization, and performance monitoring
ATS Keywords: SEO, content creation, blogging, keyword research, copy editing, analytical skills, data analysis, communication, project management, attention to detail, autonomy, team collaboration, content optimization, performance monitoring, freelance management, strategic thinking
ASSUMPTION: The application process at Wise is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Excel/Google Sheets
- SEO tools (GA, GSC, Ahrefs, SEMRush, Looker)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in using SEO tools and content management systems, as well as strong Excel/Google Sheets skills.
👔 Cultural Fit Considerations
Company Values:
- Borderless
- Transparent
- Fair
- Simple
- Empowering
Work Style:
- Autonomous and self-driven
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you approach working with a diverse, international team?
- Can you provide an example of a time when you had to optimize content for SEO and improve its performance?
- How do you stay up-to-date with the latest trends and best practices in SEO and content creation?
ASSUMPTION: Wise values diversity, inclusion, and empowerment, seeking candidates who align with their mission to make money without borders.
⚠️ Potential Challenges
- Managing a team of freelance writers remotely
- Balancing multiple projects and deadlines
- Adapting to a fast-paced, international work environment
- Keeping up with the latest SEO trends and best practices
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position focuses heavily on SEO and performance optimization
- Wise's international focus and borderless approach set it apart from other Fintech companies
- This role offers opportunities for professional growth and development within a large, established company
ASSUMPTION: This role is well-suited for candidates with a strong background in SEO and content creation, looking to join a dynamic, international team.
📝 Sample Projects
- Optimizing a series of blog posts for a specific keyword, resulting in a significant increase in organic traffic
- Conducting keyword research and planning a content strategy that drives new customer acquisition
- Managing a team of freelance writers to produce high-quality content on a tight deadline
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Wise approach content creation and SEO in the Spanish market?
- Can you describe the team structure and dynamics within the SEO Content Team?
- How does Wise support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does Wise foster a culture of inclusivity and diversity within its teams?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience and content creation skills
- Write a compelling cover letter that demonstrates your passion for content creation and SEO
- Prepare examples of your content creation work and be ready to discuss your approach to SEO
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
