📌 Core Information
🔹 Job Title: Content Specialist - Topshop & Topman
🔹 Company: ASOS
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing brand content across retail channels
- Ensuring effective use and performance analysis of content
- Collaborating with various teams for campaign delivery
- Working with CMS (Sitecore) for content management
- Providing support and training to other CMS users
ASSUMPTION: This role requires a balance of creativity, commercial awareness, and analytical skills to ensure brand content is used effectively and performs well across channels.
📋 Key Responsibilities
✅ Manage brand content across retail channels, ensuring effective use and performance analysis
✅ Build and schedule content pages in the CMS (Sitecore) in line with content plans for the Brands
✅ Co-ordinate the testing of content, analyse content performance and communicate results, reporting weekly and monthly
✅ Collaborate with design, product, marketing, and wholesale teams to ensure effective delivery of campaigns, product launches, and retail moments
✅ Work with digital product and technology teams to optimize site structure for an innovative, elevated, and exciting brand experience
✅ Act as a super user to provide support and training to other CMS users, test new CMS features, and provide feedback to the technology team
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong attention to detail and the ability to work well with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, or a related discipline)
Experience: 2-5 years of experience in an ecommerce environment, with a successful track record of using content management systems
Required Skills:
- Creative, commercial, and proactive mindset
- Proven experience operating in an ecommerce environment and using content management systems
- Ideally, experience within an elevated fashion brand environment
- Detail-oriented with experience carrying out fast, accurate work
- Good analytical skills, with the ability to scrutinise, interpret, and report on the performance of content
- Ability to troubleshoot and identify issues
- Flexible, agile, and open to change
- Positive attitude, self-aware, and self-motivated
Preferred Skills:
- Experience within the fashion industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the fashion industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per annum (Based on industry standards for a Content Specialist role in London)
Benefits:
- Competitive salary, bonus, and pension matching
- Life insurance, free private medical care, cycle to work scheme, and more
- Bespoke flexible benefits scheme catered to the individual
- Best in class Learning & Development schemes and career development programmes
- 25 days holiday, never work on your birthday again!
- Free modern onsite gym, plus personal training and wellness rooms
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is an estimate based on industry standards for a Content Specialist role in London. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: ASOS operates in the competitive retail apparel and fashion industry, focusing on the 20-something market. The company is known for its global reach, entrepreneurial attitude, and commitment to giving people the confidence to be whoever they want to be.
Company Size: ASOS has 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: ASOS was founded in 2000, giving it over two decades of experience in the ecommerce and fashion retail spaces.
Company Description:
- ASOS is a global online fashion and beauty retailer, offering over 85,000 branded and own-label products across 30 countries
- The company is committed to sustainability, with a target to become a net-zero carbon business by 2030
- ASOS fosters a creative and entrepreneurial work environment, encouraging employees to be their true selves without judgment
Company Specialties:
- Ecommerce and online retail
- Fashion and beauty
- Technology and innovation
- International expansion
Company Website: ASOS Careers
ASSUMPTION: Working at ASOS offers opportunities for professional growth, exposure to global markets, and a dynamic work environment that values creativity and authenticity.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to develop their skills in content management, ecommerce, and fashion retail.
Reporting Structure: The Content Specialist reports directly to the Global Head of Trade, TOPSHOP & TOPMAN, and works closely with the TSTM Product, Marketing, and Performance & Insights teams.
Work Arrangement: This role is based in ASOS's London headquarters and requires on-site attendance. However, some flexibility may be available for specific projects or team needs.
Growth Opportunities:
- Progression within the Content or Trade teams
- Expansion into related roles, such as Marketing or Product Management
- International opportunities, as ASOS continues to grow its global presence
ASSUMPTION: This role offers opportunities for career growth and development within ASOS's expanding fashion retail ecosystem.
🌍 Location & Work Environment
Office Type: ASOS's London headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Hampstead Road, London, NW1 7FB
Geographic Context:
- London is a vibrant, multicultural city with a thriving fashion industry
- The office is located in the Camden Town area, offering easy access to public transportation and local amenities
- London provides ample opportunities for professional networking and personal growth
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: Working in London offers candidates the opportunity to live and work in a dynamic, multicultural city with a thriving fashion industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Face-to-face interview with the Hiring Manager and a member of the team
- Final interview with the Global Head of Trade, TOPSHOP & TOPMAN
Key Assessment Areas:
- Creativity and commercial awareness
- Analytical skills and attention to detail
- Troubleshooting and problem-solving abilities
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with content management systems and ecommerce
- Prepare examples of your content management and analytical skills
- Research ASOS and the TOPSHOP & TOPMAN brands to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Content management, ecommerce, fashion retail, brand content, CMS, Sitecore, performance analysis, campaign delivery, collaboration, troubleshooting
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in content management, ecommerce, and fashion retail to succeed in the application process.
🛠️ Tools & Technologies
- Sitecore (CMS)
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with Sitecore and other relevant tools will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Authentic
- Brave
- Creative
- Disciplined
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you embody ASOS's company values of being authentic, brave, creative, and disciplined?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in collaborative, team-oriented settings and enjoy working with diverse teams?
ASSUMPTION: Candidates who align with ASOS's company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing content across multiple channels and territories
- Balancing creative and analytical tasks, requiring strong attention to detail
- Working with various teams to ensure effective campaign delivery
- Adapting to changes in content plans and priorities
ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other Content Specialist roles, this position offers the opportunity to work with iconic fashion brands and gain experience in a global ecommerce environment
- Industry-specific context: The fashion retail industry is competitive and fast-paced, requiring candidates to stay up-to-date with trends and best practices
- Career path comparison: This role offers opportunities for growth within ASOS's expanding fashion retail ecosystem, with potential progression into related roles or international opportunities
ASSUMPTION: This role provides unique opportunities for career growth and development within ASOS's global fashion retail ecosystem.
📝 Sample Projects
- Managing content for a major brand campaign launch, involving collaboration with multiple teams and stakeholders
- Analyzing content performance across territories and channels to identify trends and optimize strategies
- Providing training and support to other CMS users, including the creation of documentation and resources
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content management process for a major brand campaign launch?
- How does the Content Specialist role collaborate with the Product, Marketing, and Performance & Insights teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ASOS support the professional development and growth of its employees?
- What are the most challenging aspects of working in a fast-paced, dynamic fashion retail environment?
ASSUMPTION: Asking these questions will help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through ASOS Careers
- Tailor your resume and cover letter to highlight your relevant experience with content management systems and ecommerce
- Prepare examples of your content management and analytical skills
- Research ASOS and the TOPSHOP & TOPMAN brands to demonstrate your enthusiasm and understanding of the role
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
