📌 Core Information
🔹 Job Title: Content Specialist (Videography and Digital Publishing)
🔹 Company: MasterBrand Cabinets LLC
🔹 Location: Louisville, KY or Jasper, IN
🔹 Job Type: Full-time, Hybrid (up to 50% travel)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Creating engaging visual content through videography and photography
- Managing digital content publishing across various platforms
- Collaborating with cross-functional teams to support content strategy
- Representing the brand professionally during on-site content creation
ASSUMPTION: This role requires a versatile and creative individual who can thrive in a fast-paced environment and manage multiple projects with tight deadlines.
📋 Key Responsibilities
✅ Plan, shoot, and edit high-quality videos for various purposes, including product installations, testimonials, training, and promotions
✅ Capture professional photos for use in marketing materials, websites, and social media
✅ Perform light post-production editing, including audio mixing, color correction, and voiceovers
✅ Upload and manage content on company websites and digital portals
✅ Post marketing bulletins and resources within Salesforce.com
✅ Collaborate with marketing, sales, and product teams to identify content needs
✅ Assist with the creation of monthly dealer newsletters and other outbound communications
✅ Organize and archive multimedia assets for future use and repurposing
✅ Travel up to 50% of the time for on-site shoots, including customer locations, trade shows, or manufacturing facilities
✅ Proactively coordinate testimonial interviews and capture authentic stories that reflect the customer experience
✅ Represent the brand professionally in customer-facing environments during content creation
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively collaborate with various teams and manage content distribution.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Media Production, or related field
Experience: 2+ years of experience in videography, photography, or multimedia production
Required Skills:
- Proficient in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects) or similar tools
- Experience with content management systems (CMS), web publishing tools, and Salesforce.com
- Strong written and verbal communication skills
- Ability to manage multiple projects with tight deadlines
- Willingness to travel up to 50%, sometimes on short notice
Preferred Skills:
- Experience in home improvement, manufacturing, or B2B environments
- Skills in animation or motion graphics
- Knowledge of SEO, social media content formats, and email marketing platforms
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and experience with content management systems are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on products
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for on-site shoots and travel)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Content Specialist role with 2-5 years of experience in the Louisville, KY or Jasper, IN area.
📌 Applicant Insights
🔍 Company Context
Industry: MasterBrand Cabinets LLC is a leading manufacturer of residential cabinets in North America, operating in the wholesale building materials industry
Company Size: With over 14,000 associates across 20+ manufacturing facilities and offices, MasterBrand Cabinets LLC offers a large and diverse work environment
Founded: MasterBrand Cabinets LLC was founded in 1947 and has since grown to become the number one North American residential cabinet business
Company Description:
- MasterBrand Cabinets LLC is committed to shaping the places where people come together, enriching lives, and creating meaningful memories for customers
- The company's unique culture is based on trusting the tools, empowering the team, and moving forward, with a focus on continuous improvement
- MasterBrand Cabinets LLC offers a comprehensive portfolio of superior cabinetry products for the kitchen, bath, and other parts of the home
Company Specialties:
- Building and remodeling manufacturing
- Home decor
- Kitchen and bathroom remodeling
- Cabinets and cabinetry
Company Website: https://www.masterbrand.com
ASSUMPTION: MasterBrand Cabinets LLC is an established company with a strong focus on continuous improvement and empowering its associates to drive business forward.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in videography, photography, or multimedia production
Reporting Structure: The Content Specialist will report to the Marketing Manager and collaborate with various teams, including marketing, sales, and product
Work Arrangement: This role operates on a hybrid work schedule, with a mix of on-site and remote work, and up to 50% travel
Growth Opportunities:
- Potential career progression into senior content roles or management positions within the marketing department
- Opportunities to expand skills and knowledge through collaboration with various teams and projects
- Possibility to work on high-impact initiatives that shape the company's brand and customer experience
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: MasterBrand Cabinets LLC operates a hybrid work environment, with a mix of on-site and remote work
Office Location(s): Louisville, KY or Jasper, IN
Geographic Context:
- Louisville, KY: A vibrant city with a rich history, offering a mix of urban and suburban living, with a cost of living slightly below the national average
- Jasper, IN: A small city with a tight-knit community, offering a lower cost of living and a strong sense of local pride
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for on-site shoots and travel)
ASSUMPTION: The hybrid work arrangement allows for flexibility in work location, with the opportunity to work remotely and on-site as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
Key Assessment Areas:
- Portfolio review and discussion of past projects
- Technical skills assessment, including Adobe Creative Suite and content management systems
- Behavioral and situational interview questions focused on problem-solving, communication, and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work in videography, photography, and digital publishing
- Be ready to discuss your approach to content strategy and your ability to manage multiple projects
ATS Keywords: Videography, photography, content management, digital publishing, Adobe Creative Suite, Salesforce.com, project management, communication, travel, content strategy, post-production editing, SEO, social media, email marketing, animation, motion graphics
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both technical skills and cultural fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, After Effects)
- Content management systems (CMS) and web publishing tools
- Salesforce.com
- Video and photo editing software (e.g., iMovie, Final Cut Pro, Adobe Rush)
ASSUMPTION: Proficiency in Adobe Creative Suite and experience with content management systems are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Trust the tools
- Empower the team
- Move forward
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to manage multiple projects and tight deadlines
- Customer-focused, with a strong commitment to creating meaningful experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and tight deadlines?
- Do you have a strong commitment to creating engaging and high-quality content?
ASSUMPTION: MasterBrand Cabinets LLC values a collaborative and customer-focused work environment, with a strong emphasis on continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects with tight deadlines
- Travel requirements, including short-notice trips
- Working in various environments, including customer locations and trade shows
- Adapting to changes in content strategy and priorities
ASSUMPTION: This role may present challenges related to time management, travel, and adaptability to changing priorities.
📈 Similar Roles Comparison
- Content Creator vs. Content Specialist: While both roles focus on creating engaging content, the Content Specialist role places a greater emphasis on digital publishing and content management
- Industry-specific context: This role may differ from similar roles in other industries, as it requires an understanding of the home improvement and manufacturing sectors
- Career path comparison: This role offers opportunities for growth and development within the marketing department and the broader organization
ASSUMPTION: This role may differ from similar roles in other industries or companies, requiring an understanding of the specific context and culture of MasterBrand Cabinets LLC.
📝 Sample Projects
- Creating a promotional video for a new product line, including planning, shooting, editing, and publishing
- Managing the content calendar for the company's website, ensuring all content is up-to-date, optimized for SEO, and aligned with brand standards
- Collaborating with the marketing team to create a monthly dealer newsletter, including gathering content, designing layouts, and publishing
ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content calendar and how this role will contribute to its management?
- How does this role collaborate with other teams, such as marketing, sales, and product, to support content strategy?
- What opportunities exist for growth and development within the marketing department and the broader organization?
- How does the company support work-life balance, especially with the hybrid work arrangement and travel requirements?
- What is the company's approach to continuous improvement, and how does this role contribute to that process?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best work in videography, photography, and digital publishing
- Be ready to discuss your approach to content strategy and your ability to manage multiple projects
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
