📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Honest
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Design Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing content strategies and campaign narratives that resonate with the audience
- Leading the monthly and quarterly planning process to identify key stories, cultural hooks, and content formats
- Translating audience insights and cultural trends into bold content ideas with viral potential
- Owning the execution timeline and collaborating with various teams to deliver on-brand content on time
- Evaluating performance and refining future content based on what works
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on creative content and campaign strategy.
📋 Key Responsibilities
✅ Develop content strategies and campaign narratives that resonate with the audience, based on brand and business goals
✅ Lead the monthly and quarterly planning process to identify key stories, cultural hooks, and content formats across always-on and campaign moments
✅ Translate audience insights and cultural trends into bold content ideas with viral potential—crafted to elevate brand relevance across channels
✅ Own the execution timeline. Working closely with writers, designers, videographers, and other internal and external creatives to deliver on-brand content, on time
✅ Collaborate with Growth and Analytics to evaluate performance and refine future content based on what works
ASSUMPTION: This role involves a mix of strategic planning, creative ideation, project management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communication, Journalism, or related field
Experience: 5+ years of experience in content strategy, brand storytelling, or editorial, preferably in agency or financial services
Required Skills:
- Proven track record of driving organic growth through creative and data-informed content strategies
- Extensive knowledge of social media platforms, influencer marketing, and digital content best practices
- Strategic yet hands-on—comfortable leading big-picture thinking while executing ideas quickly and effectively
- Strong collaboration skills, with experience working cross-functionally and managing external partner relationships
- Well-organized and detail-oriented, with the ability to manage multiple projects in a fast-paced environment
- Deeply plugged into social and cultural trends, especially within the Indonesian digital landscape
- Strong verbal and written communication skills in English
Preferred Skills:
- Experience working in the financial services industry
- Fluency in Indonesian
ASSUMPTION: Candidates with a strong portfolio showcasing their content strategy and storytelling skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level content strategists in Jakarta, the estimated salary range is IDR 25,000,000 - IDR 35,000,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Honest is committed to fair compensation and offers a competitive benefits package.
📌 Applicant Insights
🔍 Company Context
Industry: Honest is a design services company specializing in film, interactive, video, direction, design, internet, marketing, and integrated production. They operate in a competitive market, working with clients to create unconventional content across various platforms.
Company Size: Honest is a small company with 2-10 employees, providing a close-knit and collaborative work environment. This size allows for more agility and direct impact on projects.
Founded: Honest was founded in 1999 and has since built a reputation for creating compelling visual, narrative, and interactive media. They are positioned at the forefront of the new archetype in advertising and brand identity.
Company Description:
- Honest is an award-winning integrated studio dedicated to creating unconventional content in all forms
- Based in Soho, New York, with a decade of experience crafting compelling visual, narrative, and interactive media
- Positioned at the forefront of the new archetype in advertising and brand identity
Company Specialties:
- Film
- Interactive
- Video
- Direction
- Design
- Internet
- Marketing
- Integrated production
Company Website: http://stayhonest.com
ASSUMPTION: Honest's unique approach to content creation and their focus on unconventional ideas make them an attractive employer for creative professionals seeking a dynamic work environment.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers an opportunity for experienced content strategists to apply their skills and make a significant impact on the company's content strategy.
Reporting Structure: The Content Strategist will report directly to the Head of Marketing or a similar role, depending on the company's organizational structure.
Work Arrangement: This is an on-site position, requiring the candidate to work from Honest's office in Jakarta. However, some flexibility may be available for remote work, depending on the candidate's needs and the project's requirements.
Growth Opportunities:
- As a small company, Honest offers opportunities for employees to take on additional responsibilities and grow within the organization
- Working closely with various teams, the Content Strategist can gain exposure to different aspects of the business and develop new skills
- Honest's focus on innovation and creativity provides an environment where employees can push boundaries and explore new ideas
ASSUMPTION: Given Honest's size and focus on unconventional content, this role offers ample opportunities for growth and professional development.
🌍 Location & Work Environment
Office Type: Honest's office is located in the heart of Jakarta, providing a vibrant and dynamic work environment.
Office Location(s): 224 Centre St., 5th Floor, New York, NY 10013, US
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its bustling street life, diverse culture, and rich history
- Jakarta offers a mix of modern and traditional attractions, including shopping centers, museums, and historical sites
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require occasional flexibility to meet project deadlines.
ASSUMPTION: Working in Jakarta offers a unique blend of cultural experiences and professional opportunities, making it an attractive location for international candidates.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the company's leadership
Key Assessment Areas:
- Candidates' understanding of Honest's brand and content strategy
- Portfolio presentation and discussion of past content projects
- Problem-solving skills and ability to think creatively
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy and storytelling skills, as well as your experience with social media and digital content
- Prepare a portfolio showcasing your best work, including content strategies, campaign narratives, and executed projects
- Research Honest's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Content strategy, brand storytelling, campaign narrative, social media, digital content, influencer marketing, project management, cross-functional collaboration, cultural trends, audience insights
ASSUMPTION: Honest's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, as well as their ability to execute ideas and manage projects.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva, Sketch)
- Project management software (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and clients Honest is working with at the time.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Attention to detail and quality
- Adaptability and continuous learning
Work Style:
- Agile and dynamic, with a focus on quick execution and iteration
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and strategic, with a focus on performance and results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with various teams and stakeholders?
- Do you have a strong understanding of social and cultural trends, particularly within the Indonesian digital landscape?
ASSUMPTION: Honest values candidates who are creative, adaptable, and collaborative, with a strong work ethic and a passion for storytelling.
⚠️ Potential Challenges
- Working in a small company may require candidates to take on additional responsibilities and adapt to changing priorities
- The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously
- Candidates may need to be comfortable working with a diverse range of clients and stakeholders, each with their unique needs and expectations
- Candidates may need to be proactive in seeking out new trends and insights to stay ahead of the curve in the ever-evolving digital landscape
ASSUMPTION: These challenges can be overcome by candidates who are adaptable, proactive, and committed to continuous learning and growth.
📈 Similar Roles Comparison
- Unlike traditional content strategist roles, this position requires a strong focus on creative and unconventional content, as well as a deep understanding of social and cultural trends
- Honest's unique approach to content creation sets it apart from other design services companies, offering candidates the opportunity to work on innovative and impactful projects
- This role offers a clear career path for experienced content strategists looking to make a significant impact in a dynamic and creative environment
ASSUMPTION: Candidates with experience in creative agencies or innovative content-focused organizations may find this role particularly appealing.
📝 Sample Projects
- Developing a content strategy for a financial services client looking to increase brand awareness and engagement among young, digitally-savvy consumers
- Creating a viral campaign narrative for a social media platform launch in Indonesia
- Managing the execution timeline for a series of always-on content pieces designed to educate and entertain a brand's target audience
ASSUMPTION: These sample projects illustrate the strategic, creative, and project management aspects of the Content Strategist role at Honest.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to content strategy and how this role fits into that process?
- How does Honest collaborate with clients to develop and execute content strategies that meet their unique needs and objectives?
- What opportunities are there for professional growth and development within the company?
- How does Honest stay up-to-date with the latest trends and best practices in content strategy and digital marketing?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy and storytelling skills, as well as your experience with social media and digital content
- Prepare a portfolio showcasing your best work, including content strategies, campaign narratives, and executed projects
- Research Honest's company culture and be prepared to discuss how your values align with theirs
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
