📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Bazaarvoice
🔹 Location: Belfast, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies to engage and retain customers while driving brand awareness and growth.
- Collaborating with cross-functional teams to deliver exceptional customer experiences through engaging written and visual content.
- Creating high-quality content that resonates with members, from product descriptions and articles to email campaigns and social media content.
- Optimizing content for search engines and user experience, leveraging SEO best practices.
- Staying on top of social trends and emerging technologies to ensure the brand remains at the forefront of industry shifts and member expectations.
ASSUMPTION: This role requires a strong focus on customer-centric content creation and a data-driven approach to strategy development.
📋 Key Responsibilities
✅ Create and execute content strategies that align with the company’s business goals and customer needs, focusing on building brand loyalty, engagement, and increasing lifetime value.
✅ Produce and oversee high-quality content that resonates with our members, from product descriptions and articles to email campaigns and social media content.
✅ Manage content calendars, ensuring a consistent flow of content across all channels, with a focus on the customer journey and key touchpoints.
✅ Optimize content for search engines and user experience, leveraging SEO best practices. Monitor performance and engagement metrics to continually refine and enhance content strategies.
✅ Partner with cross-functional teams to create cohesive content that supports product launches, newsletter, and member education initiatives.
✅ Develop content that encourages interaction and community-building, such as user-generated contents, social media engagement, and educational resources.
✅ Stay on top of social trends and emerging technologies, adapting strategies to ensure the brand remains at the forefront of industry shifts and member expectations.
ASSUMPTION: This role requires a high level of creativity, strong writing and editing skills, and the ability to analyze and interpret data to inform content strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 3-5 years of experience working with DTC brands or e-commerce environments is highly preferred.
Required Skills:
- Strong writing and editing abilities with a focus on clear, concise, and compelling storytelling that engages customers across all touchpoints.
- Proven ability to develop and implement content strategies that drive customer engagement, acquisition, and retention for a direct-to-consumer brand.
- Strong understanding of SEO and content optimization techniques to ensure content ranks well and resonates with target audiences.
- Ability to analyze content performance metrics and use insights to refine content strategies and improve engagement.
- A keen eye for creative content ideas and a passion for staying ahead of content trends and member retention behavior.
- Strong teamwork and communication skills, able to work cross-functionally and lead content initiatives across departments.
Preferred Skills:
- Familiarity with content management systems (CMS) and tools like Google Analytics, SEMrush, or Ahrefs.
- Familiarity with project management tools such as Salesforce and JIRA.
- Alternative proficiency in Spanish, French, or German.
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per year (based on industry standards for a mid-senior level content strategist role in Belfast)
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Generous time off policies, including vacation, sick leave, and company holidays.
- Employee development opportunities, including training and professional growth resources.
- Dynamic and inclusive work environment with a strong focus on diversity, equity, and inclusion.
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Bazaarvoice operates in the software development industry, specializing in e-commerce, retail, and user-generated content solutions for brands and retailers.
Company Size: Bazaarvoice is a mid-sized company with approximately 1,000-5,000 employees globally, providing a collaborative and dynamic work environment.
Founded: Bazaarvoice was founded in 2005 and is headquartered in Austin, Texas, with offices in North America, Europe, and Australia.
Company Description:
- Bazaarvoice helps thousands of the world’s leading brands and retailers to inspire confident purchases through its full-funnel platform.
- The platform harnesses and activates the invaluable voices of customers in the form of star ratings, consumer reviews, questions and answers, social content, sampling, and creator and influencer marketing.
- Bazaarvoice is committed to creating a diverse, inclusive, and equitable workplace, reflected in its status as a Great Place to Work in multiple regions.
Company Specialties:
- eCommerce
- Retail
- User-generated content
- Brands
- Shopper Advertising
- Visual content
- SEO
- Consumer data
- Social commerce
- Consumer reviews
- Sampling
Company Website: http://www.bazaarvoice.com
ASSUMPTION: Bazaarvoice's focus on user-generated content and customer-centric solutions sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and advancement within the content strategy function.
Reporting Structure: The Content Strategist will report directly to the Head of Content or a similar role, collaborating with cross-functional teams to deliver exceptional customer experiences.
Work Arrangement: This is an on-site role, with the opportunity to work from the company's Belfast office or other approved locations.
Growth Opportunities:
- Progression to a senior or management role within the content strategy function.
- Expansion into related roles, such as content management, editorial, or marketing leadership.
- Potential relocation to other Bazaarvoice offices, offering exposure to diverse markets and teams.
ASSUMPTION: This role provides a strong foundation for a career in content strategy, with opportunities for growth and development within the function and across the organization.
🌍 Location & Work Environment
Office Type: Bazaarvoice's Belfast office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 14 Fountain St, Floor 3, Belfast, Northern Ireland BT1 5ED, United Kingdom
Geographic Context:
- Belfast is the capital and largest city of Northern Ireland, with a population of approximately 340,000 people.
- The city is known for its vibrant cultural scene, historic architecture, and beautiful coastal landscapes.
- Belfast offers a lower cost of living compared to other major UK cities, providing an attractive option for professionals seeking a high quality of life.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:00 PM) with occasional flexibility required to meet project deadlines.
ASSUMPTION: Belfast's unique blend of urban and coastal living, combined with its lower cost of living, makes it an appealing location for professionals seeking a balanced lifestyle.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess cultural fit and basic qualifications.
- In-depth behavioral and skills-based interviews with hiring managers and team members.
- Final round interviews, including a presentation or case study component.
- Background check and offer extension for successful candidates.
Key Assessment Areas:
- Writing and editing skills, with a focus on storytelling and customer engagement.
- Content strategy development and execution, with a data-driven approach.
- Collaboration and communication skills, with the ability to work effectively across functions.
- Cultural fit and alignment with Bazaarvoice's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Include specific examples of content strategies you've developed and executed, with measurable results.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role.
- Research Bazaarvoice's company culture and values to demonstrate your fit and enthusiasm for the organization.
- Follow up with the hiring manager or recruiter after your interview to express your appreciation and reiterate your interest in the role.
ATS Keywords: Content Strategy, Writing, Editing, SEO, Customer Engagement, E-commerce, Project Management, CMS, Google Analytics, SEMrush, Ahrefs, Spanish, French
ASSUMPTION: Bazaarvoice's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Google Analytics
- SEMrush
- Ahrefs
- Salesforce
- JIRA
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided to successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Customer is key: We see our own success through our customers’ outcomes and approach every situation with a customer-first mindset.
- Transparency & Integrity Builds Trust: We believe in the power of authentic feedback because it’s in our DNA. We do the right thing when faced with hard choices. Transparency and trust accelerate our collective performance.
- Passionate Pursuit of Performance: Our energy is contagious, because we hire for passion, drive & curiosity. We love what we do, and because we’re laser focused on our mission.
- Innovation over Imitation: We seek to innovate as we are not content with the status quo. We embrace agility and experimentation as an advantage.
- Stronger Together: We bring our whole selves to the mission and find value in diverse perspectives. We champion what’s best for Bazaarvoice before individuals or teams. As a stronger company we build a stronger community.
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and communication.
- Data-driven and results-oriented, with a commitment to continuous improvement.
- Adaptable and responsive to change, with a willingness to learn and grow in a dynamic environment.
- Creative and innovative, with a passion for staying ahead of industry trends and member expectations.
Self-Assessment Questions:
- How do your personal values align with Bazaarvoice's company values, and how do you demonstrate these values in your work?
- Can you provide an example of a time when you had to adapt to a significant change or challenge in a project or role? How did you approach this, and what was the outcome?
- How do you prioritize and manage multiple projects or deadlines, and how do you ensure that you're delivering high-quality work under pressure?
ASSUMPTION: Bazaarvoice's company culture emphasizes collaboration, innovation, and a customer-first mindset, with a strong focus on diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with a focus on delivering high-quality content and meeting project milestones.
- Adapting to a dynamic and evolving work environment, with a willingness to learn and grow in new areas.
- Collaborating effectively with cross-functional teams, with a focus on communication, teamwork, and mutual support.
- Staying on top of industry trends and emerging technologies, with a commitment to continuous learning and development.
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to problem-solving, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Content Strategist vs. Content Manager: While both roles focus on content creation and strategy, the Content Strategist role is more focused on developing and executing content strategies, while the Content Manager role is more focused on day-to-day content operations and management.
- Content Strategist vs. SEO Specialist: Both roles require a strong understanding of SEO best practices, but the Content Strategist role is more focused on the overall content strategy and user experience, while the SEO Specialist role is more focused on technical SEO optimization and analysis.
- Content Strategist vs. Marketing Manager: Both roles require strong strategic thinking and a focus on driving brand awareness and growth, but the Content Strategist role is more focused on content creation and user engagement, while the Marketing Manager role is more focused on overall marketing strategy and campaign execution.
ASSUMPTION: This role offers a unique blend of strategic thinking, creative content development, and data-driven analysis, with opportunities for growth and development within the content strategy function and across the organization.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including product descriptions, email campaigns, and social media content.
- Optimizing an existing content library for search engines and user experience, with a focus on improving organic traffic and engagement.
- Creating a user-generated content campaign to encourage customer reviews and ratings, with a focus on increasing customer engagement and loyalty.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Content Strategist role, with a focus on strategic thinking, creative content development, and data-driven analysis.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to content strategy and how this role fits into the broader content and marketing teams?
- How does the company measure the success of content strategies, and how are these metrics used to inform future content development?
- What opportunities are there for growth and development within the content strategy function and across the organization?
- How does the company support work-life balance, and what resources are available to employees to maintain a healthy work-life balance?
- Can you provide an example of a successful content strategy that the company has implemented, and what were the key factors that contributed to its success?
ASSUMPTION: These key questions demonstrate a proactive approach to understanding the role, the company, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on content strategy development and execution, writing and editing, and SEO.
- Prepare for behavioral interview questions by reflecting on your past experiences and how they've prepared you for this role, with a focus on your ability to develop and execute content strategies, collaborate with cross-functional teams, and adapt to a dynamic work environment.
- Research Bazaarvoice's company culture and values to demonstrate your fit and enthusiasm for the organization, with a focus on customer-centric content creation, collaboration, and innovation.
- Follow up with the hiring manager or recruiter after your interview to express your appreciation and reiterate your interest in the role, with a focus on your long-term career goals and how this role aligns with your personal and professional development.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
