📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Owner.com
🔹 Location: San Francisco, California, United States
🔹 Job Type: Hybrid (2 days/week in-office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality educational content for various channels
- Collaborating with the marketing department and CEO to infuse customer stories and strategic objectives into content
- Monitoring performance metrics to continuously improve content
- Utilizing AI tools for content ideation, research, and scriptwriting
- Ensuring accuracy and adherence to brand guidelines
ASSUMPTION: This role requires a strong background in content creation and copywriting, with a focus on business writing and AI tool proficiency.
📋 Key Responsibilities
✅ Research high-performing potential topics within the restaurant marketing space
✅ Create detailed scripts and production outlines weekly for both short form and long form across multiple channels
✅ Monitor performance metrics to continuously improve content
✅ Collaborate with Restaurant Success Managers, the CEO, and the marketing department to infuse customer stories and strategic objectives into content
✅ Ensure accuracy of material and adherence to brand guidelines at all times
ASSUMPTION: This role involves a significant amount of writing and requires strong research and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2-5 years of experience in copywriting, content creation, or a related role
Required Skills:
- Proven copywriting and content creation experience on digital platforms
- Proficiency in utilizing AI tools for content ideation, research, and scriptwriting
- Experience working with a high-performing educational brand with demonstrable results
- Familiarity with content workflows across multiple platforms (YouTube, Instagram, etc.)
Preferred Skills:
- Experience in the restaurant industry or with restaurant marketing
- Video production experience
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and experience with AI tools for content creation.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (estimated, based on role, experience level, and location)
Benefits:
- Comprehensive health coverage
- Unlimited PTO
- Pre-IPO equity package
Working Hours: Full-time (40 hours/week), with some weekend flexibility depending on filming schedule
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the San Francisco area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, restaurant management software)
Company Size: 51-200 employees (remote-first, global company)
Founded: 2018
Company Description:
- Owner is the all-in-one platform for managing a restaurant's digital presence
- Empowers restaurant owners to take back control from large corporations
- Supports customers with a passion for innovation
Company Specialties:
- Restaurant website builder
- Online ordering system
- Automated marketing
- Customer relationship management
Company Website: owner.com
ASSUMPTION: Owner.com is a fast-growing startup with a strong focus on empowering independent restaurants to succeed online.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Department
Work Arrangement: Hybrid (2 days/week in-office, with remote flexibility)
Growth Opportunities:
- Potential career progression within the Marketing Department
- Opportunities to work on various content projects and channels
- Chance to grow with a fast-paced, innovative company
ASSUMPTION: This role offers opportunities for growth and development within the Marketing Department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid (2 days/week in-office)
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene
- Close proximity to other tech companies and industry events
- Diverse cultural and culinary experiences
Work Schedule: Full-time (40 hours/week), with some weekend flexibility depending on filming schedule
ASSUMPTION: The hybrid work arrangement allows for flexibility and a good work-life balance, while also providing opportunities for in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Resume screening
- Phone or video call with the hiring manager
- Writing test or content creation challenge
- Final interview with the marketing team
Key Assessment Areas:
- Writing and content creation skills
- AI tool proficiency
- Cultural fit and alignment with company values
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume to highlight relevant writing and content creation experience
- Prepare examples of your best work, showcasing your ability to create engaging and informative content
- Be ready to discuss your experience with AI tools and how you've used them to streamline content creation
ATS Keywords: Content Strategist, Copywriting, Content Creation, AI Tools, Scriptwriting, Restaurant Marketing, Educational Content, Social Media, Marketing, Entrepreneurship, Data-Driven
ASSUMPTION: The interview process will focus on assessing the candidate's writing and content creation skills, as well as their ability to work effectively with AI tools.
🛠️ Tools & Technologies
- AI content generation tools (e.g., Copy.ai, Frase, or Jasper)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or iMovie)
- Content management systems (e.g., WordPress, HubSpot, or Drupal)
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
ASSUMPTION: The candidate should be comfortable using AI content generation tools and video editing software to create high-quality content.
👔 Cultural Fit Considerations
Company Values:
- Empowering independent restaurants
- Innovation and continuous learning
- Collaboration and teamwork
Work Style:
- Data-driven and results-oriented
- Adaptable and responsive to change
- Strong attention to detail and commitment to quality
Self-Assessment Questions:
- Do you have a passion for empowering independent restaurants and helping them succeed online?
- Are you comfortable using AI tools to streamline content creation and improve efficiency?
- Can you thrive in a fast-paced, collaborative environment and adapt to change quickly?
ASSUMPTION: Candidates should be highly motivated, adaptable, and committed to creating high-quality content that empowers independent restaurants.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Keeping up with the fast-paced, ever-changing nature of the tech industry
- Adapting to a hybrid work environment and balancing remote and in-person collaboration
- Ensuring consistent brand voice and messaging across various channels and platforms
ASSUMPTION: The candidate should be able to manage multiple projects effectively, adapt to change, and maintain a consistent brand voice across various channels.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on content creation and AI tool integration
- This role requires a strong background in writing and content creation, with a focus on business writing and AI tool proficiency
- Career progression in this role may lead to senior content strategist or marketing manager positions
ASSUMPTION: This role is unique in its focus on AI-driven content creation and offers opportunities for growth within the Marketing Department and the company as a whole.
📝 Sample Projects
- Creating a series of videos showcasing successful restaurant owners using Owner.com's tools to grow their business
- Developing a podcast or blog series featuring interviews with industry experts and thought leaders
- Producing a webinar or live Q&A session with the CEO, Adam Guild, to discuss the latest trends in restaurant technology and marketing
ASSUMPTION: These sample projects demonstrate the candidate's ability to create engaging and informative content that resonates with the target audience.
❓ Key Questions to Ask During Interview
- Can you describe a time when you used AI tools to improve content creation efficiency and effectiveness?
- How do you ensure consistent brand voice and messaging across various channels and platforms?
- Can you provide an example of a successful content project you've worked on, and what made it successful?
- How do you stay up-to-date with the latest trends in restaurant technology and marketing?
- How do you prioritize and manage multiple content projects and deadlines simultaneously?
ASSUMPTION: These interview questions help assess the candidate's skills, experience, and cultural fit for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant writing and content creation experience
- Prepare examples of your best work, showcasing your ability to create engaging and informative content
- Be ready to discuss your experience with AI tools and how you've used them to streamline content creation
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
