Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: Steadily

🔹 Location: Austin, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 14, 2025

🔹 Experience Level: Mid-Senior level (5+ years)

🔹 Remote Status: On-site (Austin, Texas)

🚀 Job Overview

Key aspects of this role include:

• Crafting and optimizing content to amplify Steadily’s direct-to-consumer and B2B channels
• Acting as the go-to internal resource for copywriting and content requests
• Building a content engine that creates demand and drives engagement
• Ensuring content is factually accurate, compliant, and appeals to various audiences
• Measuring and optimizing content performance across channels

ASSUMPTION: This role requires a strong and experienced PR and Content Lead who can balance creativity with technical understanding and compliance.

📋 Key Responsibilities

✅ Create great written content that executes the brand tone of voice, key messages, and content strategy across owned, earned, and paid channels

✅ Build a content engine that finds exciting and buzz-worthy ways to build reach and get people engaging with Steadily

✅ Scale content across platforms through a lens of integrated marketing

✅ Transform consumer insights, social listening, and data into timely, trend-forward content to elevate Steadily as an authority in the space

✅ Appeal to various audiences by translating technical product details and key selling points into clear, simple, engaging content

✅ Enforce compliance by becoming a landlord insurance expert and ensuring all cross-channel content is factually accurate and compliant

✅ Track, analyze, and optimize content performance across channels using data-driven insights

ASSUMPTION: This role requires a strong understanding of insurance and marketing compliance, as well as the ability to translate complex topics into accessible content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 5+ years of public relations, content creation, and 360 campaign activation for a broad variety of marketing channels, including B2B and consumer audiences

Required Skills:

• Proven experience in public relations and content creation
• Ability to generate fresh content ideas based on market trends, customer feedback, and business needs
• Strong technical writing skills with an ability to translate complex insurance terminology into clear, simple, engaging content
• Keen eye for detail with an emphasis on proper punctuation, spelling, and grammar
• Familiarity with marketing analytics and content key performance indicators

Preferred Skills:

• Familiarity with real estate or insurance industries
• Agency PR experience

ASSUMPTION: Candidates with experience in real estate or insurance industries may have a better understanding of the nuances of Steadily's products and services.

💰 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year (Based on experience and market rates for similar roles in Austin, Texas)

Benefits:

• Equity in the company
• Employer healthcare contribution
• 401K
• Health, vision, and dental insurance

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on market rates for similar roles in Austin, Texas, and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Insurtech (Rental Property Insurance)

Company Size: Medium (160 employees)

Founded: 2020

Company Description:

• Steadily specializes in rental property insurance for landlords
• Exists to deliver fast, affordable insurance and pay claims quickly and fairly
• Hires the best for each role to build the experience that they'd want if they were a client

Company Specialties:

• Rental property insurance
• Insurtech
• Direct-to-consumer and B2B marketing

Company Website: steadily.com

ASSUMPTION: Steadily's focus on delivering fast, affordable insurance and paying claims quickly and fairly sets it apart in the rental property insurance market.

📊 Role Analysis

Career Level: Mid-Senior level (5+ years of experience)

Reporting Structure: Reports directly to the CMO

Work Arrangement: On-site (Austin, Texas)

Growth Opportunities:

• Wear multiple hats and shape product decisions in an early-stage startup
• Rapidly accelerate career growth in a high-growth tech startup

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Steadily is an early-stage startup with a fast-growing market.

🌍 Location & Work Environment

Office Type: On-site (Austin, Texas)

Office Location(s): Steadily's headquarters is in Austin, Texas

Geographic Context:

• Austin, Texas is a vibrant city with a thriving tech industry
• The cost of living in Austin is relatively affordable compared to other major US cities
• Austin has a diverse and growing population, with a strong job market

Work Schedule: Full-time (40 hours per week)

ASSUMPTION: Austin, Texas, offers a unique blend of urban and suburban living, with a strong job market and a vibrant tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the CMO

Key Assessment Areas:

• Writing and content creation skills
• Understanding of insurance and marketing compliance
• Ability to translate complex topics into accessible content
• Cultural fit with Steadily's values and work style

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your content creation and PR work
• Demonstrate your understanding of Steadily's mission and values

ATS Keywords: Public Relations, Content Creation, 360 Campaign Activation, Copywriting, Content Strategy, Digital Marketing, Data Analysis, Technical Writing, Compliance, Social Media, Marketing Analytics, Creative Thinking, Real Estate Knowledge, Insurance Knowledge, Detail Orientation, Performance Measurement

ASSUMPTION: Steadily's interview process is designed to assess candidates' skills and cultural fit, with a focus on writing and content creation skills, understanding of insurance and marketing compliance, and ability to translate complex topics into accessible content.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media platforms (e.g., Facebook, Twitter, LinkedIn)
• SEO tools (e.g., Google Search Console, SEMrush)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Steadily's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Candid: We call it like we see it
• Collaborative: We work together to achieve our goals
• Customer-focused: We prioritize the needs of our clients

Work Style:

• Fast-paced: Steadily is a high-growth startup with a fast-paced work environment
• Creative: Steadily values innovative and creative thinking
• Data-driven: Steadily uses data to inform decision-making and measure performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with complex insurance terminology and translating it into accessible content?
• Do you have a strong attention to detail and a keen eye for compliance?

ASSUMPTION: Steadily's culture is unique and values candor, collaboration, and customer focus. Candidates should be comfortable working in a fast-paced, creative, and data-driven environment.

⚠️ Potential Challenges

• Balancing creativity with technical understanding and compliance
• Keeping up with the fast-paced work environment of a high-growth startup
• Managing multiple content requests and deadlines
• Ensuring content is factually accurate and compliant with regulations

ASSUMPTION: This role may present challenges related to balancing creativity with compliance, managing multiple content requests, and keeping up with a fast-paced work environment.

📈 Similar Roles Comparison

• Content Strategist vs. Content Marketing Manager: Content Strategist focuses more on the planning and creation of content, while Content Marketing Manager focuses on the distribution and promotion of content
• Insurance industry context: Steadily's focus on rental property insurance requires a strong understanding of insurance products and regulations
• Career path comparison: Content Strategist can lead to roles such as Senior Content Strategist, Director of Content, or Chief Content Officer

ASSUMPTION: Content Strategist roles may vary depending on the industry and company size, with different focuses on content creation, distribution, and strategy.

📝 Sample Projects

• Developing a content strategy for Steadily's direct-to-consumer and B2B channels
• Creating a series of blog posts or articles on rental property insurance topics
• Translating complex insurance terminology into clear, simple, engaging content for various audiences

ASSUMPTION: Sample projects for this role may include developing a content strategy, creating content for various channels, and translating complex insurance terminology into accessible content.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Steadily support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Steadily ensure the accuracy and compliance of its content?
• What are the biggest challenges facing the content team, and how can this role help address them?

ASSUMPTION: Interview questions should focus on team structure, growth opportunities, priorities, compliance, challenges, and how the role can help address them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your content creation and PR work
• Prepare for interview questions about your writing and content creation skills, understanding of insurance and marketing compliance, and ability to translate complex topics into accessible content
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.