📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: CompanyCam
🔹 Location: Lincoln, Nebraska
🔹 Job Type: Hybrid (Lincoln, NE preferred)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (Lincoln, NE preferred)
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and optimizing content for marketing objectives
- Collaborating with various departments to align content with business goals
- Ensuring content resonates with professional contractors
- Managing multiple projects and meeting deadlines in a fast-paced environment
ASSUMPTION: This role requires a strong understanding of content strategy, SEO, and project management, with a focus on creating engaging content for a specific audience.
📋 Key Responsibilities
✅ Create written content such as blog posts, case studies, customer stories, and data-backed reports
✅ Collaborate with the Senior Web Content Strategist to ensure content is optimized for SEO/GEO performance and aligned with CompanyCam’s overall content strategy
✅ Translate strategic plans into compelling content across various formats and distribution channels
✅ Maintain and update existing content to reduce content debt and ensure accuracy, clarity, and continued relevance
✅ Respond to emerging content needs driven by new product releases or requests from teams like Sales, Support, or Customer Success
✅ Identify gaps in the content approach and proactively surface new ideas based on CompanyCam user needs, trends in the space, SEO, and competitive content
✅ Help shape content components of broader campaigns in collaboration with the larger Brand and Marketing teams
✅ Contribute to special projects led by the content team, including the Good Contractor Podcast and the CompanyCam Community
✅ Be an engaged team member willing to assist where needed to keep cross-functional content initiatives running smoothly and creatively
ASSUMPTION: This role requires strong writing skills, editorial sensibility, and the ability to manage multiple projects and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: Proven experience in content creation, editing, and strategy, ideally in a SaaS, tech, or digital marketing environment
Required Skills:
- Strong writing skills with a solid editorial sensibility
- Comfortable using analytics tools and project management tools (e.g., Google Analytics, Search Console, ClickUp, Notion)
- Experience managing multiple projects and meeting deadlines in a fast-moving environment
- Team player with strong communication skills
- Strategic thinker with a natural curiosity and strong sense of audience empathy
Preferred Skills:
- Excited by content marketing trends (AI-assisted workflows, personalization, short-form video, etc.)
- Flexible and adaptive in the face of changing priorities, tools, or creative formats
- Deep understanding of how high-quality content drives both customer engagement and business growth
- Confidence to share ideas, give feedback, or ask the right questions to move work forward
- A continuous growth mindset, with a focus on learning, embracing challenges, and continuously improving
- A knack for creativity and innovation, bringing fresh ideas to the table and solving complex problems
ASSUMPTION: This role requires a strong foundation in content creation and strategy, with a focus on creating engaging content for a specific audience.
💰 Compensation & Benefits
Salary Range: $65,000 - $73,000 per year (based on experience)
Benefits:
- Meaningful equity
- Other benefits (see here)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is based on the company's stated range and industry standards for a Content Strategist with 2-5 years of experience in a similar role.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, field service management apps for contractors)
Company Size: 201-500 employees (small to mid-sized company, offering a more intimate work environment)
Founded: 2015 (relatively young company with room for growth and innovation)
Company Description:
- CompanyCam is a photo documentation and productivity app for contractors
- Packed with intuitive functionality, it facilitates unparalleled communication and accountability across a contractor’s entire business
- Committed to providing a consumer-grade, game-changing experience that helps users build trust within their company and with their customers
Company Specialties:
- Web App
- iOS App
- Android App
Company Website: companycam.com
ASSUMPTION: CompanyCam is a growing company with a focus on innovation and providing value to its users. This role offers an opportunity to contribute to the company's growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Web Content Strategist
Work Arrangement: Hybrid (preferred candidates reside in Lincoln, NE, with in-office attendance encouraged)
Growth Opportunities:
- Potential to grow within the content team or explore other opportunities within the company as it expands
- Chance to contribute to the development of content strategies and shape the company's narrative
- Opportunity to work on special projects and gain experience in various aspects of content creation and marketing
ASSUMPTION: This role offers growth opportunities for the right candidate, with a focus on learning, innovation, and contributing meaningfully to the team.
🌍 Location & Work Environment
Office Type: Hybrid (preferred candidates reside in Lincoln, NE, with in-office attendance encouraged)
Office Location(s): 350 Canopy St, Lincoln, Nebraska 68508, US
Geographic Context:
- Lincoln, NE is the second-most populous city in Nebraska, offering a mix of urban and suburban living
- The city is home to several universities and has a vibrant arts and culture scene
- Lincoln, NE offers a lower cost of living compared to larger metropolitan areas
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely when needed
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen
- In-person or virtual interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Project management and organization
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of the CompanyCam product and its target audience
- Demonstrate your ability to create engaging content that resonates with professional contractors
ATS Keywords: Content creation, content strategy, SEO, project management, team collaboration, strategic thinking, audience empathy, content marketing trends, flexibility, creativity, innovation, communication, problem-solving, growth mindset
ASSUMPTION: The application process for this role is designed to assess the candidate's skills, experience, and cultural fit, with a focus on creating engaging content for the CompanyCam audience.
🛠️ Tools & Technologies
- Google Analytics
- Search Console
- ClickUp
- Notion
- Project management tools (e.g., Asana, Trello)
- Content creation and editing tools (e.g., Google Docs, Microsoft Word)
ASSUMPTION: This role requires proficiency in various analytics, project management, and content creation tools to ensure efficient and effective content strategy and execution.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Inclusion
- Growth
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on learning, innovation, and continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of content strategy and the ability to create engaging content for a specific audience?
- Are you comfortable working in a fast-paced, collaborative environment and managing multiple projects?
- Do you have a growth mindset and a commitment to learning, innovation, and continuous improvement?
ASSUMPTION: CompanyCam values a strong cultural fit, with a focus on responsibility, inclusion, and growth. Candidates should assess their fit with these values and work style before applying.
⚠️ Potential Challenges
- Managing multiple projects and meeting deadlines in a fast-paced environment
- Collaborating effectively with various departments to ensure content aligns with business goals and brand voice
- Creating engaging content that resonates with professional contractors
- Adapting to changing priorities, tools, or creative formats
ASSUMPTION: This role presents unique challenges that require strong project management, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Content Strategist vs. Content Marketing Manager: The Content Strategist role focuses more on planning and creating content, while the Content Marketing Manager role involves broader marketing strategy and campaign management
- Industry-specific context: This role requires a strong understanding of the professional contracting industry and its target audience
- Career path comparison: This role offers growth opportunities within the content team or other departments as the company expands
ASSUMPTION: This role differs from similar content-focused roles in its focus on creating engaging content for a specific audience and its growth opportunities within a small to mid-sized company.
📝 Sample Projects
- Creating a series of blog posts on best practices for professional contractors using CompanyCam
- Developing a content strategy for a new product launch, including case studies, customer stories, and data-backed reports
- Contributing to the Good Contractor Podcast and the CompanyCam Community, creating engaging content for these platforms
ASSUMPTION: These sample projects illustrate the range of content creation and strategy responsibilities for this role, with a focus on creating engaging content for the CompanyCam audience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the content team currently, and how can this role help address them?
- How does the content team collaborate with other departments to ensure content aligns with business goals and brand voice?
- What opportunities are there for growth and professional development within the content team or other departments?
- How does CompanyCam support work-life balance for its employees?
- What is the company's long-term vision for the content team and the role of the Content Strategist within it?
ASSUMPTION: These interview questions are designed to assess the candidate's fit with the company's culture, values, and work style, as well as their understanding of the role's responsibilities and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content creation and strategy work, showcasing your ability to create engaging content for a specific audience
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
