📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Hearst Newspapers (HNP)
🔹 Location: Houston, Texas, United States
🔹 Job Type: Full time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the complete lifecycle of sponsored content requests
- Overseeing budget pacing and boosted-content strategy via Facebook Ads
- Identifying and vetting influencers across platforms
- Collaborating closely with sales, editorial teams, and external partners
- Developing best-practice guides and running workshops for internal stakeholders
ASSUMPTION: This role requires a strong background in social media content creation and influencer marketing, as well as excellent communication skills and the ability to work effectively with editorial teams.
📋 Key Responsibilities
✅ Manage the complete lifecycle of sponsored requests: asset collection, copywriting/editing, editorial approvals, and multi-platform execution
✅ Oversee budget pacing and boosted-content strategy via Facebook Ads
✅ Manager, LinkedIn Campaign Manager, etc.; define targeting, monitor spend, and deliver performance summaries.
✅ Identify and vet influencers across platforms (Instagram, TikTok, YouTube, LinkedIn); negotiate deliverables, usage rights, and fees.
✅ Coordinate content briefs, production schedules, and contract sign-off.
✅ Produce regular reporting and insights; recommend strategic pivots to improve KPIs (CTR, engagement, conversions).
✅ Develop best-practice guides and run workshops for internal stakeholders on sponsored-content workflows and influencer marketing fundamentals.
✅ Maintain process documentation, style guides, and templates to streamline campaign execution.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in marketing, communications, advertising, or a related field
Experience: 1-2 years of proven experience in creating and executing social media content and proven influencer campaign experience from start to end.
Required Skills:
- Superior written and verbal communication skills
- Experience with creating posts on Facebook, Instagram, and LinkedIn
- Experience using Facebook Ads Manager and other paid social media tools
- Ability to perform light design work (typically in Canva)
- Self-starter and quick to execute, brainstorm, and communicate with clients and sellers
Preferred Skills:
- Content marketing and SEO writing experience
- Hands-on proficiency in social media tools: Twitter and other social channels
ASSUMPTION: While a Bachelor’s degree is preferred, equivalent experience in the field will also be considered.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for entry-level marketing roles in Houston, TX)
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off
- Paid parental leave
- Monthly child & dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare
- Fertility coverage & menopause support
- Pet wellness reimbursement & Rover credits
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Houston, TX. Actual salary may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1887
Company Description:
- Hearst Newspapers (HNP) is a leading provider of local news and information, with a portfolio of modern local and regional brands, services, and solutions.
- HNP serves over 45 million digital visitors monthly and over 6 million print readers weekly through a collective network of 50+ leading websites, 28 daily and 50 weekly publications, innovative digital products, and businesses such as King Features, Hearst DevHub, and more.
- HNP is committed to being the most trusted, most respected, and most accurate source of news and information in the communities it serves.
Company Specialties:
- Digital
- Media
- News
- Marketing
- Publishing
- Commerce
- Advertising
- Journalism
- Content Marketing
- Entertainment
- Comics
- Photography
- Product Design
- Social Media
- Branding
- Analytics
- SEO
- Company Culture
- Web Development
- Consumer Marketing
- Audience
Company Website: www.JoinHNP.com
ASSUMPTION: Hearst Newspapers (HNP) is a well-established company with a strong focus on local news and information, offering a wide range of benefits and opportunities for growth.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Manager, Sponsored Content & Influencer Marketing
Work Arrangement: On-site, full-time position with the opportunity for remote work during specific projects or events
Growth Opportunities:
- Advancement to senior roles within the marketing department
- Expansion into other areas of the business, such as editorial or advertising
- Development of leadership and management skills
ASSUMPTION: This role offers significant opportunities for growth and development within the company, as well as the chance to work with nationally recognized media brands and clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 4747 Southwest Fwy, Houston, Texas 77027, United States
Geographic Context:
- Houston is the fourth most populous city in the United States and the most populous city in Texas
- The city is known for its diverse economy, with strengths in energy, manufacturing, aeronautics, and healthcare
- Houston offers a vibrant cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project demands
ASSUMPTION: The work environment at Hearst Newspapers (HNP) is collaborative and supportive, with a strong focus on employee growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Final interview with the hiring manager to discuss the role and company culture in more detail
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving and critical thinking abilities
- Creativity and innovation in content development
- Understanding of social media platforms and influencer marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Showcase your portfolio or examples of your work, if applicable
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Content Strategy, Social Media, Influencer Marketing, Copywriting, Budget Management, Performance Reporting, Campaign Execution, Collaboration, Communication, Content Production, SEO Writing, Design Skills, Facebook Ads Manager, LinkedIn Campaign Manager, Asset Collection, Editorial Approvals
ASSUMPTION: The application process at Hearst Newspapers (HNP) is designed to assess the candidate's qualifications, skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Facebook Ads Manager
- LinkedIn Campaign Manager
- Canva
- Social media platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube
ASSUMPTION: This role requires proficiency in social media tools and platforms, as well as familiarity with ad platforms such as Facebook Ads Manager and LinkedIn Campaign Manager.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
- Diversity
- Inclusion
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with a diverse range of stakeholders, including sales teams, editorial teams, and external partners?
- Do you have a strong understanding of social media platforms and influencer marketing?
ASSUMPTION: Hearst Newspapers (HNP) values candidates who are creative, collaborative, and results-driven, with a strong understanding of social media and influencer marketing.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills
- Working with tight deadlines and budget constraints
- Navigating the complexities of influencer marketing and sponsored content
- Adapting to changes in the social media landscape and industry trends
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of social media and influencer marketing.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on sponsored content and influencer marketing initiatives across multiple divisions
- This role requires a strong understanding of social media platforms and ad platforms such as Facebook Ads Manager and LinkedIn Campaign Manager
- Career progression in this role may lead to senior marketing positions or expansion into other areas of the business, such as editorial or advertising
ASSUMPTION: This role is unique in its focus on sponsored content and influencer marketing, requiring a specific set of skills and knowledge.
📝 Sample Projects
- Developing a comprehensive content strategy for a national advertising campaign
- Identifying and vetting influencers for a targeted social media campaign
- Managing the end-to-end process for a sponsored content request, from asset collection to multi-platform execution
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to manage complex campaigns and work effectively with external partners.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a sponsored content request, from start to finish?
- How does this role collaborate with the sales and editorial teams to ensure successful campaign execution?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities for this specific role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
