Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: Multiplica Talent

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time, Remote

🔹 Category: Staffing and Recruiting

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a cohesive content strategy that reflects the digital product's voice
• Collaborating with stakeholders, designers, and other teams to ensure consistent communication
• Creating user-centered content that meets users' needs and improves their experience
• Researching and validating content with users to ensure it responds to real needs

ASSUMPTION: This role requires a strong understanding of user-centered design principles and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Plan and adapt content creation guidelines to ensure texts align with the brand's tone and voice

✅ Create user-centered content that prioritizes users' needs

✅ Conduct user research to generate and evaluate content iteratively

✅ Structure and narrate content using information architecture and storytelling principles

✅ Justify and defend content decisions based on data and best practices

✅ Integrate commercial-focused content harmoniously into visual design

✅ Propose and establish guidelines to homogenize communication across digital channels

✅ Analyze target audiences to develop content strategies for different user flows and profiles

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's degree in Communication, Journalism, Marketing, or a related field

Experience: 2-5 years of experience in content strategy, UX writing, or a related role

Required Skills:

• Proven experience in planning and organizing content creation for various audiences and channels
• Strong communication skills, with a focus on written communication
• Knowledge of narrative structures and storytelling techniques
• Understanding of behavioral economics in UX writing
• Familiarity with content evaluation techniques

Preferred Skills:

• Fluency in Spanish and English
• Experience working with remote teams
• Knowledge of UX design principles

ASSUMPTION: Fluency in both Spanish and English is highly preferred for this role, given the company's global presence.

💰 Compensation & Benefits

Salary Range: MXN 60,000 - 100,000 per month (Based on experience level and industry standards for Content Strategists in Mexico)

Benefits:

• Health benefits
• Additional vacation days
• Flexible hours
• Growth opportunities
• Continuous learning: access to free courses
• Wellness programs: yoga classes, wellbeing sessions, and discounted therapy sessions

Working Hours: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for Content Strategists in Mexico. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Multiplica Talent operates in the staffing and recruiting industry, focusing on digital talent recruitment for various organizations worldwide.

Company Size: Multiplica Talent has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2017, with over 20 years of experience in digital talent recruitment

Company Description:

• Multiplica Talent specializes in understanding clients' needs and connecting them with top-tier digital professionals
• The company offers personalized, efficient, and flexible recruitment processes tailored to each organization's unique needs
• Multiplica Talent empowers its team members, promoting their professional growth through continuous training and coaching

Company Specialties:

• Inbound recruiting
• Digital talent recruiting
• Mentoring and training
• Talent selection and employer branding
• Value proposition design and talent attraction
• UX recruitment and headhunting

Company Website: multiplica.com

ASSUMPTION: Multiplica Talent's focus on digital talent recruitment and commitment to employee growth make it an attractive option for professionals seeking career advancement opportunities.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Head of Content Strategy

Work Arrangement: Full-time, remote work with flexible hours

Growth Opportunities:

• Potential career progression into senior content strategy roles or management positions
• Access to continuous learning and professional development opportunities
• Exposure to diverse projects and clients, fostering skill development and versatility

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in content strategy.

🌍 Location & Work Environment

Office Type: Multiplica Talent has offices in several countries, but this role can be performed remotely

Office Location(s): Mexico City, Ciudad de México, Mexico (with the option to work remotely)

Geographic Context:

• Mexico City is the capital and most populous city in Mexico, offering a vibrant cultural scene and diverse job market
• The city is known for its rich history, delicious food, and bustling nightlife
• Mexico City has a subtropical highland climate, with mild winters and warm summers

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement for this role allows for a better work-life balance and the opportunity to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Take-home content strategy assignment
• Final interview with the hiring manager

Key Assessment Areas:

• Content strategy and planning skills
• Writing and communication skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy, UX writing, and user research experience
• Showcase your understanding of behavioral economics and its application to UX writing
• Demonstrate your ability to work effectively with cross-functional teams

ATS Keywords: Content Strategy, UX Writing, User Research, Behavioral Economics, Cross-Functional Teams, Brand Voice, Digital Product

ASSUMPTION: Multiplica Talent's recruitment process is designed to evaluate candidates' technical skills and cultural fit, with a focus on their ability to contribute to the company's mission.

🛠️ Tools & Technologies

• Content management systems (CMS)
• User research tools (e.g., UsabilityHub, UserTesting)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Agile and adaptable
• Results-driven
• Strong communication and teamwork skills
• Ability to work independently and manage multiple projects

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with remote teams and managing multiple projects?
• Do you embrace a growth mindset and continuously seek opportunities to learn and improve?

ASSUMPTION: Multiplica Talent values employees who are adaptable, results-driven, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with remote teams and clients across different time zones
• Adapting to the unique needs and preferences of various clients and projects
• Keeping up with the latest trends and best practices in content strategy and UX writing

ASSUMPTION: These challenges can be overcome by effective time management, strong communication skills, and a commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• Content Strategist vs. UX Writer: While both roles focus on creating user-centered content, the Content Strategist role emphasizes planning, organization, and collaboration, while the UX Writer role focuses more on the creative aspects of writing for user interfaces
• Content Strategist vs. Content Manager: The Content Strategist role is more focused on planning and strategy, while the Content Manager role involves overseeing the creation, distribution, and governance of content across various channels
• Career path: Content Strategists can progress into senior content strategy roles, content management roles, or specialize in specific areas, such as UX writing or content marketing

ASSUMPTION: Understanding the differences between similar roles and career paths can help candidates make informed decisions about their professional development.

📝 Sample Projects

• Developing a content strategy for a new mobile application, including user research, content audits, and content mapping
• Collaborating with a design team to create user-centered content for a website redesign project
• Conducting user research and usability testing to inform content updates and improvements for an e-commerce platform

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities that a Content Strategist might encounter in their role at Multiplica Talent.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall content strategy for the company?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Multiplica Talent support the professional development and growth of its content strategists?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Multiplica Talent foster a culture of collaboration and innovation?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy, UX writing, and user research experience
• Prepare a portfolio or examples of your previous work that demonstrate your skills and accomplishments in content strategy
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.