📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: SurveyMonkey
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Hybrid (1 day per week in office)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (1 day per week)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth through SEO-focused content strategies
- Collaborating cross-functionally to deliver high-quality content
- Analyzing SEO performance and optimizing content for better outcomes
- Staying updated with SEO trends and experimenting with new approaches
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead SEO content projects from strategy to execution, managing calendars, cross-functional coordination, and operations to deliver high-quality content
✅ Develop and test data-informed content strategies using UX insights, search trends, and performance metrics to optimize visibility, clicks, engagement, and outcomes
✅ Track and analyze SEO performance, sharing actionable recommendations to improve rankings, traffic, engagement, and conversion
✅ Create clear, search-optimized content for various formats, partnering with subject matter experts to maintain editorial quality
✅ Proactively identify and evaluate AI tools that can streamline workflows and increase team impact
ASSUMPTION: This role involves a mix of strategic planning, content creation, and performance analysis, with a significant emphasis on SEO best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of experience in SEO content strategy or content marketing, with a strong history of driving measurable organic growth and working across teams
Required Skills:
- Proven SEO expertise and editorial skills
- Experience leading content initiatives from ideation to execution
- Strong analytical skills and ability to translate data into actionable strategies
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms (e.g., GA4, Amplitude, Tableau, Looker)
- Continuous learning mindset and interest in emerging AI technologies
Preferred Skills:
- Experience with AI-powered content generation tools
- Familiarity with the SurveyMonkey platform
ASSUMPTION: Candidates should have a solid understanding of SEO principles, user search behavior, and how to create content aligned with search intent.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Based on industry standards for a Content Strategist role with 5-10 years of experience in Ottawa)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Employee stock purchase plan
- Learning and development opportunities
Working Hours: Full-time (40 hours/week), with 1 day per week required in the Ottawa office
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, survey and form creation platforms)
Company Size: 1,001-5,000 employees (Large enough to offer diverse opportunities but small enough to maintain a startup-like culture)
Founded: 1999 (SurveyMonkey was founded in 1999 and has since grown to become a leading survey and form creation platform)
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Combines powerful capabilities with intuitive design, serving various use cases from customer experience to employee engagement
- Trusted by millions, from startups to Fortune 500 companies, helping teams gather insights and drive business growth
Company Specialties:
- Survey and form creation
- AI-powered research and analytics
- Customer experience and employee engagement
- Market research and data collection
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey is a well-established company with a strong reputation in the market research and data collection industry.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: This role reports directly to the Principal Content Strategist (SEO content lead)
Work Arrangement: Hybrid (1 day per week in the Ottawa office)
Growth Opportunities:
- Potential to advance to a senior or management role within the content team
- Opportunities to work on high-impact projects and drive organic growth
- Learning and development opportunities through internal training programs and workshops
ASSUMPTION: This role offers growth opportunities through project impact, team leadership, and continuous learning.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): 200 Laurier Ave W, Ottawa, Ontario K1P 6M7, CA
Geographic Context:
- Ottawa is the capital city of Canada, offering a high quality of life, vibrant culture, and easy access to nature
- The office is located in the downtown core, close to public transportation, restaurants, and shops
- Ottawa has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours/week), with 1 day per week required in the Ottawa office
ASSUMPTION: The Ottawa office offers a collaborative and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the content team
- Take-home content strategy assignment
- Final interview with the principal content strategist and/or other senior leaders
Key Assessment Areas:
- SEO expertise and understanding of search trends
- Content strategy development and execution
- Analytical skills and data-driven decision making
- Cross-functional collaboration and communication
Application Tips:
- Highlight your SEO experience and include relevant metrics or case studies in your resume
- Tailor your cover letter to demonstrate your understanding of SurveyMonkey's platform and content needs
- Prepare for behavioral and situational interview questions focused on content strategy, SEO, and team collaboration
ATS Keywords: SEO, content strategy, editorial excellence, organic growth, search trends, performance metrics, AI tools, collaboration, project management, communication, continuous learning
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO expertise and content strategy skills.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Google Search Console
- Analytics platforms: GA4, Amplitude, Tableau, Looker
- AI-powered content generation tools (if applicable)
- Project management tools: Asana, Trello, Jira
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Curiosity
- Integrity
- Customer focus
- One team
- Adaptability
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Continuously learning and adapting
Self-Assessment Questions:
- How do you stay updated with the latest SEO trends and best practices?
- Can you describe a time when you optimized content for search engines and achieved significant results?
- How do you approach collaborating with cross-functional teams to deliver high-quality content?
ASSUMPTION: SurveyMonkey values curiosity, integrity, and a customer-focused approach, with a strong emphasis on collaboration and continuous learning.
⚠️ Potential Challenges
- Managing multiple content projects and deadlines simultaneously
- Keeping up with the fast-paced nature of SEO and content marketing trends
- Balancing strategic vision with hands-on content delivery
- Adapting to a hybrid work environment and maintaining productivity outside the office
ASSUMPTION: This role may present challenges related to time management, staying current with industry trends, and balancing strategic and tactical responsibilities in a hybrid work environment.
📈 Similar Roles Comparison
- This role focuses more on SEO-driven content strategy than editorial content creation compared to similar roles
- SurveyMonkey's platform caters to a wide range of use cases, requiring a broad understanding of content needs and user personas
- Career growth opportunities may include advancing to a senior or management role within the content team or exploring other marketing functions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar content strategy roles, with a strong focus on SEO and a broad range of content needs.
📝 Sample Projects
- Developing a content strategy to improve organic traffic for a specific product feature
- Optimizing blog content for search engines and user engagement
- Collaborating with the design team to create visually appealing and SEO-friendly landing pages
ASSUMPTION: Sample projects for this role may involve SEO-focused content strategy, optimization, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role support SurveyMonkey's overall business objectives?
- Can you describe the team structure and how this role fits within the content team?
- What are the most significant SEO challenges and opportunities facing SurveyMonkey's content strategy?
- How does SurveyMonkey support the growth and development of its content team members?
- What is the expected timeline for this role to make a significant impact on organic growth?
ASSUMPTION: Interview questions should focus on understanding the role's impact on business objectives, team dynamics, SEO challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SurveyMonkey careers page
- Tailor your resume to highlight your SEO experience and include relevant metrics or case studies
- Write a cover letter that demonstrates your understanding of SurveyMonkey's platform and content needs
- Prepare for behavioral and situational interview questions focused on content strategy, SEO, and team collaboration
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
