Content Strategist

📌 Core Information 🔹 Job Title: Content Strategist 🔹 Company: Go Local Interactive 🔹 Location: Overland Park, Kansas, United States 🔹 Job Type: On-site, Full-Time 🔹 Category: Advertising Services 🔹 Date Posted: April 22, 2025 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and implementing SEO-optimized content for marketing programs - Communicating with clients and making strategic recommendations based on data - Managing the Content Production Team and ensuring timely content delivery - Providing innovative solutions to clients to drive their strategies forward ASSUMPTION: This role requires a balance of creative and strategic thinking, as well as strong communication skills to effectively work with clients and internal teams. 📋 Key Responsibilities ✅ Serve as the main point of contact for assigned client accounts, providing excellent service ✅ Identify and implement content marketing tactics and best practices ✅ Monitor and communicate the performance of content marketing initiatives to clients ✅ Retain and grow clients' content marketing program revenue through renewals ✅ Develop content implementation schedules and editorial calendars ✅ Adhere to branding guidelines and required voice and tone ✅ Conduct keyword research and topic ideation ✅ Edit, rewrite, and proofread existing content created for Go Local Interactive and its clientele ✅ Conduct regular analyses and deliver recommendations for improvement ✅ Leverage digital platforms to strategically implement content ✅ Occasionally develop content for location pages, static pages, and blogs ✅ Mentor Content Strategy Interns ✅ Clearly and consistently communicate between internal product teams ✅ Present solutions and recommendations based on data analysis related to content to prospective clients ✅ Develop long-term strategies for assigned client’s content marketing programs ✅ Delegate tasks to Content Production Team ✅ Ensure internal programs are properly positioned with our clients through product innovation and ideation ✅ Research and stay up-to-date on industry trends ASSUMPTION: This role involves a mix of strategic planning, creative content development, and client management, requiring strong organizational skills and the ability to multitask in a fast-paced environment. 🎯 Required Qualifications Education: - Bachelor’s Degree in English, Mass Communications, Journalism, or another related field preferred Experience: - 2+ years of related work experience - Google Analytics Certification is preferred Required Skills: - Proven ability to prioritize, organize, and multi-task in a flexible and fast-paced environment - Strong conceptual and written communication skills with a deep understanding of the English language - Proven ability to improve personal performance after receiving direction and constructive criticism - Strong communication and presentation skills - Creative and strategic thinking when solving problems - Attention to detail while creating and revising projects - Basic understanding of content management systems, such as WordPress - Basic understanding of Google Analytics, Search Engine Optimization, User Experience, and Accessibility - Proficient skills in Microsoft Office, including Word, Excel, and PowerPoint, or the Google Business Suite equivalents Preferred Skills: - Experience with Google Analytics - Familiarity with content management systems and digital platforms ASSUMPTION: Candidates with a strong educational background in a related field and relevant work experience will be well-suited for this role. 💰 Compensation & Benefits Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Content Strategist role with 2-5 years of experience in the Kansas City metropolitan area) Benefits: - Two (2) medical plan options with BlueCross BlueShield of Kansas City including company contribution - Dental, vision, basic/supplemental life insurance, short/long term disability, critical illness, and accident insurance - 401(k) retirement Safe Harbor plan available including company contribution - Fifteen (15) Paid Time Off (PTO) days your first year - Thirteen (13) paid holidays observed annually Working Hours: Full-Time, 8:00-5:00, Monday through Friday ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2011 Company Description: - Go Local Interactive is a premium digital marketing agency specializing in SEO, PPC, Content, and Web products - Their team of 100+ digital marketers and engineers drives success for top brands in the self storage, multifamily, senior living, and home services industries - The company is known for its unmatched company culture and impressive client portfolio Company Specialties: - Website Design and Development - Search Engine Optimization - Local Listing Management - Paid Search - Social Media - Content Marketing Company Website: www.golocalinteractive.com ASSUMPTION: Go Local Interactive's focus on specific industries and digital marketing services makes it an attractive option for candidates interested in these areas. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: This role reports directly to the Director of Content Marketing and oversees the Content Production Team Work Arrangement: On-site, full-time position with occasional travel (up to 5%) for client meetings Growth Opportunities: - Mentoring and training opportunities as a leader for the Content Production Team - Potential career progression to a Senior Content Strategist or Content Marketing Manager role - Exposure to various industries and clients, providing diverse learning experiences ASSUMPTION: This role offers opportunities for professional growth and development within the content marketing and management fields. 🌍 Location & Work Environment Office Type: On-site, casual dress code Office Location: 8215 W 108th Terrace, Overland Park, Kansas 66210, US Geographic Context: - Overland Park is a suburb of Kansas City, Missouri, with a population of approximately 190,000 people - The city offers a mix of urban and suburban living, with a variety of amenities and attractions nearby - The office is located in a business park with easy access to major highways and public transportation Work Schedule: Full-Time, 8:00-5:00, Monday through Friday, with occasional overtime as needed ASSUMPTION: The on-site work environment at Go Local Interactive's Overland Park office provides a collaborative and engaging atmosphere for employees. 💼 Interview & Application Insights Typical Process: 1. Online application and resume submission 2. Phone or video screening with the HR department 3. In-depth interview with the Director of Content Marketing and/or other team members 4. Final interview with the CEO or another executive team member Key Assessment Areas: - Communication and presentation skills - Strategic thinking and problem-solving abilities - Understanding of content marketing and SEO principles - Ability to work independently and manage multiple projects Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of content marketing and SEO strategies in your application materials - Prepare examples of your past work that demonstrate your creativity, strategic thinking, and attention to detail ATS Keywords: - Content Strategy - SEO - Data Analysis - Client Communication - Content Marketing - Keyword Research - Editing - Mentoring - Digital Platforms - Creative Thinking - Attention to Detail - Content Management Systems - Google Analytics - User Experience - Microsoft Office - Presentation Skills ASSUMPTION: Applicants should focus on demonstrating their strong communication skills, strategic thinking, and relevant experience in their application materials to increase their chances of success. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Business Suite (optional) - WordPress - Google Analytics - Content management systems (e.g., HubSpot, Marketo, etc.) - Digital platforms (e.g., social media, email marketing, etc.) ASSUMPTION: Familiarity with these tools and technologies is preferred but not always required, as training may be provided. 👔 Cultural Fit Considerations Company Values: - Innovation - Collaboration - Excellence - Integrity - Fun Work Style: - Creative and innovative - Collaborative and team-oriented - Results-driven and focused on excellence - Honest and transparent - Fun and engaging Self-Assessment Questions: - How do you align with Go Local Interactive's core values of innovation, collaboration, excellence, integrity, and fun? - How comfortable are you working in a fast-paced, collaborative environment with a focus on results and continuous improvement? - How do you approach mentoring and training others, and what makes you an effective leader? ASSUMPTION: Candidates who share Go Local Interactive's values and work style will be well-suited for this role and the company's culture. ⚠️ Potential Challenges - Balancing multiple projects and deadlines in a fast-paced environment - Managing client expectations and providing excellent service - Staying up-to-date with industry trends and best practices in content marketing and SEO - Occasional travel for client meetings ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison - Content Marketing Manager: Focuses more on overall marketing strategy and team management, with less emphasis on day-to-day content creation and implementation - SEO Specialist: Specializes in search engine optimization strategies, with less focus on content creation and client communication - Copywriter/Content Creator: Focuses primarily on content creation, with less emphasis on strategy, client communication, and team management ASSUMPTION: This role offers a unique blend of strategic planning, creative content development, and client management, making it distinct from other similar roles in the industry. 📝 Sample Projects - Developing a comprehensive content marketing strategy for a multifamily property management company - Creating and implementing a blog content calendar for a self-storage facility - Conducting a competitive analysis and keyword research for a senior living community - Editing and optimizing existing website content for a home services company ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Content Strategist role at Go Local Interactive. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the content marketing team currently, and how can this role help address them? - How does Go Local Interactive support the professional growth and development of its employees? - What are the most rewarding aspects of working as a Content Strategist at Go Local Interactive? - How does the company approach collaboration and communication between different teams and departments? - What are the expectations for this role in terms of growth and career progression? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of your past work that demonstrate your creativity, strategic thinking, and attention to detail - Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps - Be prepared to provide additional information or complete assessments as requested during the interview process ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.