📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: CAPFI
🔹 Location: Casablanca, Casablanca-Settat, Morocco
🔹 Job Type: Full-time or Freelance
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level (3+ years)
🔹 Remote Status: On-site with possibility of remote work
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing an editorial strategy aligned with marketing objectives
- Coordinating the creation of various digital content types (articles, infographics, videos, newsletters)
- Ensuring content coherence and optimization for search engines (SEO)
- Analyzing content performance and adapting strategies accordingly
- Collaborating closely with SEO, social media, and marketing teams
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and excellent communication skills to manage content creation and optimization processes.
📋 Key Responsibilities
✅ Develop and implement an editorial strategy aligned with marketing objectives
✅ Coordinate the creation of various digital content types (articles, infographics, videos, newsletters)
✅ Ensure content coherence and optimization for search engines (SEO)
✅ Analyze content performance and adapt strategies accordingly
✅ Collaborate closely with SEO, social media, and marketing teams
ASSUMPTION: The successful candidate will have a proven track record in content strategy, strong writing skills in French, and a solid understanding of SEO principles.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 3+ years of experience in digital content strategy
Required Skills:
- Excellent writing skills in French
- Strong understanding of editorial SEO principles
- Proven ability to plan and organize content creation processes
- Experience with content performance analysis tools
Preferred Skills:
- Familiarity with content management systems (CMS)
- Knowledge of HTML and CSS
- Experience with project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, proficiency in English is likely beneficial for this role due to the international nature of the client and the company.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between 150,000 MAD and 250,000 MAD per year, based on industry standards for a mid-senior level content strategist in Casablanca. This estimate takes into account the experience required and the company's size.
Benefits:
- Opportunity to work with a diverse team on international projects
- Possibility of remote work
- Competitive salary and benefits package (not specified)
Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday to Friday), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: CAPFI is an IT consulting firm focused on finance, banking, and insurance, with expertise in project management, digital solutions, and big data. They operate in the competitive IT services and IT consulting industry.
Company Size: CAPFI has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: CAPFI was founded in 2005, giving it over two decades of experience in the industry.
Company Description:
- CAPFI delivers IT solutions and consulting to help clients take advantage of market opportunities
- They specialize in industries such as capital markets, treasury corporate, asset management, securities, private banking, payments, accounting, and position keeping
- CAPFI's expertises include IT quant, project management, business analysis, IT development, cybersecurity, infrastructure IT, agile methodologies, product ownership, and more
Company Specialties:
- IT Quant
- Project Management
- Business Analyst
- IT Developer
- Cybersecurity
- Infrastructure IT
- Agile Methodologies
- Product Owner
- Maîtrise d'Ouvrage
- PMO
- Network Architecture
- Cloud
- Virtualization
- DevOps
- Machine Learning
- Data Visualization
- Big Data
- IT Governance
- Data Science
- ESN
- Data
- C#
- Java
- React
- Angular
- Software Craftsmanship
- And Digital
Company Website: http://www.capfi.fr
ASSUMPTION: CAPFI's diverse range of specialties and expertise indicates that the company is well-positioned to offer growth opportunities and exposure to various aspects of the IT industry.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a proven track record in content strategy and strong leadership skills to manage content creation and optimization processes.
Reporting Structure: The Content Strategist will report directly to the marketing or communications manager and collaborate closely with SEO, social media, and marketing teams.
Work Arrangement: This role offers the possibility of remote work, providing flexibility for candidates who prefer a hybrid or remote work arrangement.
Growth Opportunities:
- Expanding content strategy expertise within the company's diverse range of industries and specialties
- Developing leadership skills by managing and mentoring junior content team members
- Gaining experience working with international clients and teams
ASSUMPTION: The growth opportunities for this role are primarily focused on developing content strategy expertise and leadership skills within the company's diverse range of industries and specialties.
🌍 Location & Work Environment
Office Type: CAPFI's Casablanca office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 25/27 Place de la Madeleine, Paris, Paris 75 008, FR (Paris headquarters); Casablanca office location not specified
Geographic Context:
- Casablanca is the largest city in Morocco and its main economic hub
- The Casablanca-Settat region is home to many international companies and offers ample opportunities for professional growth
- The city is known for its vibrant culture, historic architecture, and beautiful beaches
Work Schedule: Standard office hours with flexibility for remote work
ASSUMPTION: The work environment at CAPFI's Casablanca office is likely to be dynamic and collaborative, with a strong focus on innovation and client satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the company's director or a senior stakeholder
Key Assessment Areas:
- Content strategy development and implementation
- Writing skills and ability to adapt to different content types
- SEO knowledge and content optimization skills
- Project management and organizational skills
- Cultural fit and alignment with CAPFI's values
Application Tips:
- Tailor your resume and cover letter to highlight your content strategy experience and relevant skills
- Provide specific examples of your content strategy achievements and their impact on business objectives
- Demonstrate your understanding of the role and the company by addressing how your skills and experience align with their needs
ATS Keywords: Content strategy, digital content creation, SEO, performance analysis, organization, planning, marketing objectives, content coordination, team collaboration
ASSUMPTION: CAPFI's recruitment process is likely to be thorough and competitive, with a strong focus on finding the best fit for the company's culture and the specific needs of the role.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
- SEO tools like Google Search Console, SEMrush, or Ahrefs
- Project management tools such as Asana, Trello, or Jira
- Analytics tools like Google Analytics, Adobe Analytics, or Mixpanel
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferred platforms and the client's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CAPFI values creativity and continuous learning to drive business growth
- Collaboration: They foster a culture of teamwork and open communication to achieve common goals
- Expertise: CAPFI emphasizes the importance of deep knowledge and specialized skills in their fields
Work Style:
- Dynamic and fast-paced: CAPFI operates in a competitive industry and values adaptability and quick decision-making
- Client-focused: The company prioritizes understanding and meeting the unique needs of each client
- International: CAPFI works with clients and teams from around the world, requiring strong communication and cultural sensitivity
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and can you adapt quickly to new situations?
- Are you comfortable working with diverse teams and clients from different cultural backgrounds?
- Do you have a strong client focus, and can you tailor your content strategy to meet specific business objectives?
ASSUMPTION: CAPFI values candidates who are innovative, collaborative, and client-focused, with strong communication and cultural sensitivity skills.
⚠️ Potential Challenges
- Managing multiple content creation projects simultaneously, requiring strong organizational skills and attention to detail
- Adapting to the unique needs and preferences of international clients, necessitating strong cultural sensitivity and flexibility
- Keeping up with industry trends and best practices in content strategy and SEO, requiring continuous learning and professional development
- Balancing the need for creativity and innovation with the constraints of brand guidelines and client preferences
ASSUMPTION: The potential challenges for this role are primarily related to managing multiple projects, adapting to diverse client needs, and staying current with industry trends.
📈 Similar Roles Comparison
- Content Strategist vs. Content Manager: While both roles focus on content creation and strategy, the Content Strategist role is more focused on developing and implementing high-level content strategies, while the Content Manager role involves day-to-day content creation and management
- Industry-specific context: The Content Strategist role at CAPFI is focused on the finance, banking, and insurance industries, requiring a strong understanding of these sectors and their unique content needs
- Career path comparison: The Content Strategist role can serve as a stepping stone to more senior roles in content strategy, marketing, or communications, or as a specialized expertise within a broader marketing or communications function
ASSUMPTION: The Content Strategist role at CAPFI is distinct from related roles in its focus on high-level content strategy development and implementation within the finance, banking, and insurance industries.
📝 Sample Projects
- Developing a comprehensive content strategy for a new banking product launch, including content types, channels, and messaging frameworks
- Optimizing the SEO performance of a financial services company's website, including keyword research, on-page optimization, and content gap analysis
- Managing the content creation process for a series of thought leadership articles, including coordinating with subject matter experts, editing, and publishing
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop and implement content strategies, optimize content for search engines, and manage content creation processes.
❓ Key Questions to Ask During Interview
- Can you describe the content strategy process for one of your recent clients, and how you adapted it to meet their specific business objectives?
- How do you stay current with industry trends and best practices in content strategy and SEO?
- Can you provide an example of a time when you had to balance creativity and innovation with the constraints of brand guidelines or client preferences?
- How do you approach managing multiple content creation projects simultaneously, and how do you ensure consistency and quality across all content types?
- Can you describe the work environment and company culture at CAPFI, and how they support the success of the Content Strategist role?
ASSUMPTION: The key questions to ask during the interview are designed to assess the candidate's content strategy expertise, adaptability, and cultural fit with CAPFI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content strategy experience and relevant skills
- Prepare examples of your content strategy achievements and their impact on business objectives
- Be ready to discuss your approach to content strategy, SEO, and project management during the interview
- Follow up with the hiring manager one week after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
