Content Strategist

📌 Core Information

🔹 Job Title: Content Strategist

🔹 Company: Kuno Creative Group, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive content strategies for clients
• Ensuring alignment with brand guidelines, marketing objectives, and audience needs
• Managing multiple content projects and driving engagement through strategic content creation
• Collaborating with cross-functional teams and fostering an environment of teamwork and innovation
• Optimizing content performance and identifying opportunities for improvement

ASSUMPTION: This role requires a strong understanding of content strategy principles, digital marketing trends, and excellent communication skills. Candidates should be comfortable working remotely and collaborating with diverse teams.

📋 Key Responsibilities

✅ Develop and execute content strategies for assigned clients, ensuring alignment with brand guidelines, marketing objectives, and audience needs

✅ Conduct persona research and establish brand guidelines, including brand messaging pillars, value proposition, and voice and tone

✅ Assist clients with setting goals and develop campaigns to achieve them, utilizing data-driven insights to optimize performance

✅ Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals

✅ Work with clients, in-house writers, freelancers, and AI tools to complete deliverables in a timely manner, ensuring all content provides value, maintains brand guidelines, and achieves stated goals

✅ Report on key performance indicators related to content and offer recommendations for improvement

✅ Research and recommend new, engaging content formats for Kuno and its clients

✅ Monitor conversions closely and identify opportunities for conversion optimization on clients’ websites, landing pages, ads, and other content

✅ Input and optimize blogs and content assets using HubSpot or other CMS platforms

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization. Candidates should be comfortable working with various stakeholders and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred

Experience: 2-5 years of experience in content strategy, digital marketing, or a related field

Required Skills:

• Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends
• Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms
• Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement

Preferred Skills:

• Familiarity with HubSpot or WordPress (training provided)
• Certifications from HubSpot Academy or similar platforms

ASSUMPTION: Candidates with a strong portfolio showcasing their content strategy and creation skills, as well as experience working remotely, will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for mid-level content strategists in the United States)

Benefits:

• Healthcare
• 401(k) with match
• Unlimited PTO
• Paid parental leave

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level content strategists in the United States. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Employee-owned)

Founded: 2000

Company Description:

• Kuno Creative delivers exceptional results for both fast-growing and established brands in various industries
• Award-winning inbound marketing agency with a collaborative, integrated approach to digital marketing
• Focused on generating quality leads, decreasing customer acquisition costs, and shortening sales cycles

Company Specialties:

• Inbound Marketing
• Marketing Automation
• Lead Nurturing
• Capture Sales Leads
• Marketing Strategy
• Social Media Marketing
• Content Marketing
• HubSpot Design
• Demand Generation
• Website Design
• Branding
• Video Marketing

Company Website: http://www.kunocreative.com

ASSUMPTION: Kuno Creative is an established agency with a strong focus on inbound marketing and a proven track record of delivering results for its clients. Their employee-owned structure fosters a culture of ownership and innovation.

📊 Role Analysis

Career Level: Mid-Level

Reporting Structure: Reports to the VP Content Director

Work Arrangement: Fully Remote (100% remote, flexible work environment)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the content team
• Opportunities to work with diverse clients and industries
• Professional development through HubSpot Academy and ad platform training

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Fully Remote

Office Location(s): United States

Geographic Context:

• Remote-first work environment that fosters collaboration, creativity, and work-life balance
• With the support of modern tools and a strong virtual community, employees have the resources they need to succeed while staying connected and engaged

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere in the United States, with the support of modern tools and a strong virtual community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the VP Content Director to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate content strategy and creation abilities
• Final interview with the hiring manager to discuss career growth and expectations

Key Assessment Areas:

• Content strategy and creation skills
• Communication and collaboration abilities
• Adaptability and problem-solving skills
• Cultural fit and alignment with Kuno's core values

Application Tips:

• Highlight your content strategy and creation experience, as well as any relevant industry knowledge
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare a portfolio or case studies showcasing your content strategy and creation abilities
• Be ready to discuss your approach to remote work and collaboration in a virtual environment

ATS Keywords: Content Strategy, Digital Marketing, Branding, SEO, Marketing Trends, Collaboration, Remote Work, Inbound Marketing, Marketing Automation

ASSUMPTION: The application process for this role is designed to assess candidates' content strategy and creation skills, as well as their communication and collaboration abilities. Candidates should be prepared to discuss their approach to remote work and provide examples of their content strategy and creation experience.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• G-Suite
• Zoom
• Basecamp
• AI platforms (e.g., Copy.ai, Frase.io)

ASSUMPTION: Candidates should be comfortable working with various tools and technologies, including content management systems, collaboration platforms, and AI-assisted content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Team Oriented
• Proactive
• Take Ownership

Work Style:

• Collaborative
• Innovative
• Continuously Improving

Self-Assessment Questions:

• Do you thrive in a collaborative, relationship-building environment?
• Are you proactive and take initiative to drive success?
• Do you deliver quality work and take action to constantly improve?

ASSUMPTION: Candidates should assess their alignment with Kuno's core values and work style preferences to ensure a strong cultural fit for this role.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Adapting to changing client priorities and feedback
• Working effectively in a remote, virtual environment
• Staying up-to-date with the latest digital marketing trends and best practices

ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to changing priorities, and work effectively in a remote, virtual environment. They should also be committed to staying current with digital marketing trends and best practices.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on strategic content planning and execution
• Content Strategist roles may vary in terms of industry focus, client base, and team structure, but all share a common goal of driving engagement and results through strategic content creation
• Career progression for Content Strategists may include advancing to senior or management roles within the content team or transitioning to related fields such as marketing management or consulting

ASSUMPTION: This role is unique in its focus on strategic content planning and execution, but shares common goals and career progression paths with similar roles in the marketing and communications field.

📝 Sample Projects

• Developing a comprehensive content strategy for a healthcare client, including brand messaging, value proposition, and voice and tone guidelines
• Creating and executing a campaign to generate leads for a SaaS client, utilizing data-driven insights to optimize performance
• Researching and recommending new, engaging content formats for a tech client, such as interactive software demos or assessments

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven aspects of the Content Strategist role, showcasing the diverse range of responsibilities and skills required for success in this position.

❓ Key Questions to Ask During Interview

• Can you describe the typical content strategy process for a new client?
• How does the content team collaborate with other departments, such as marketing and sales?
• What opportunities are there for professional development and growth within the content team?
• How does Kuno support its employees in working remotely and maintaining a healthy work-life balance?
• Can you provide examples of how Kuno has adapted its content strategies to changing market conditions or client priorities?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, team dynamics, growth opportunities, work-life balance, and adaptability, providing candidates with a comprehensive understanding of the position and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy and creation experience, as well as any relevant industry knowledge
• Prepare a portfolio or case studies showcasing your content strategy and creation abilities
• Be ready to discuss your approach to remote work and collaboration in a virtual environment during your interviews
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.