Content Strategist / B2B Content Marketer

📌 Core Information 🔹 Job Title: Content Strategist / B2B Content Marketer 🔹 Company: People10 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: May 26, 2025 🚀 Job Overview Key aspects of this role include: - Developing and executing content strategies that align with the company's ICP and demand generation goals. - Collaborating with cross-functional teams to create high-value, thought leadership content. - Managing content calendars and ensuring content is both discoverable and visually engaging. - Writing and optimizing long-form content, including blogs, eBooks, whitepapers, and reports. - Supporting director-level content creation and contributing to newsletters, landing pages, and social copy as needed. ASSUMPTION: This role requires a strong understanding of B2B content marketing principles, SEO best practices, and the ability to work effectively in a fast-paced, agile environment. 📋 Key Responsibilities ✅ Content Strategy & Planning - Develop and execute content strategies that align with the company's ICP and demand generation goals. - Collaborate with cross-functional teams to create high-value, thought leadership content. - Manage monthly content calendars, ensuring content is aligned with campaigns, ICP, and lead lifecycle. ASSUMPTION: The candidate should be comfortable working with multiple stakeholders and managing content projects from inception to completion. ✅ Content Creation & Optimization - Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content. - Ghostwrite or support director-level content, such as LinkedIn posts and interview-style articles. - Contribute to newsletters, landing pages, and social copy as needed. ASSUMPTION: The candidate should have excellent writing skills, with a portfolio demonstrating their ability to create engaging, informative content tailored to specific audiences. ✅ Collaboration & Project Management - Collaborate with SEO and design teams to ensure content is both discoverable and visually engaging. - Maintain quality, originality, and consistency across all content formats. ASSUMPTION: The candidate should be comfortable working with designers and subject matter experts, and have strong project management skills to ensure content projects are delivered on time and to a high standard. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, English, or a related field. Experience: - 3-5 years of experience in B2B content marketing or content strategy. Required Skills: - Strong storytelling and writing skills, with a portfolio of long-form content and campaign-driven copywriting. - Understanding of SEO, content funnels, and ICP-based content planning. - Comfortable collaborating with designers and subject matter experts. - Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment. Preferred Skills: - Experience in IT services or SaaS domain. ASSUMPTION: Candidates with experience in the IT services or SaaS domain may have a better understanding of the industry and its specific content requirements. 💰 Compensation & Benefits Salary Range: ₹600,000 - ₹1,200,000 per annum (industry standard for 3-5 years of experience in Bangalore) Benefits: - Comprehensive health insurance and wellness programs. - Retirement savings plans and employee stock ownership plans. - Generous vacation and leave policies. - Professional development opportunities, including training, workshops, and conference attendance. - Employee referral bonuses and recognition programs. Working Hours: Full-time (40 hours per week), with flexible work arrangements available. ASSUMPTION: The salary range is based on industry standards for similar roles in Bangalore. The benefits package is competitive and designed to attract and retain top talent in the content marketing field. 🔍 Company Context Industry: IT Services and IT Consulting Company Size: 501-1,000 employees Founded: 2011 Company Description: People10 is a fast-growing digital transformation and product engineering leader based in the US and India. We help enterprises and startups craft custom solutions in enterprise web and mobile, IOT, blockchain, data management, and more, using modern agile and lean development frameworks, automation, and DevOps tools. Company Specialties: - Web Application Development - Continuous Delivery - Mobile App Development - TDD, BDD, CI/CD - Lean Delivery - Product Engineering - React, Ionic, MVP, Product Development - Hybrid Mobile, IOT, IOS, Android, AngularJS, NodeJS, MEAN Stack - DevOps, ML, AI, Data Analytics, Data Engineering - Python, Blockchain - Mobile App Development Services Company Website: www.people10.com ASSUMPTION: People10's expertise in new-age technology, engineering practices, and continuous delivery makes the software building process an amazing journey for employees and clients alike. 📊 Role Analysis Career Level: Mid-level to senior, depending on experience and skills. Reporting Structure: This role reports directly to the Marketing Manager or a similar role, depending on the organizational structure. Work Arrangement: On-site, with flexible work arrangements available for the right candidate. Growth Opportunities: - Opportunities for career progression within the marketing department or related fields. - Potential to take on more responsibilities and lead projects as experience and skills develop. - Access to professional development opportunities, including training, workshops, and conference attendance. ASSUMPTION: People10's open-door policy, constant connection with the leadership team, and opportunities for skill development make it an ideal place for career growth and progression. 🌍 Location & Work Environment Office Type: On-site, with a modern, collaborative workspace designed to foster creativity and productivity. Office Location: Bangalore, Karnataka, India Geographic Context: - Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem. - The city offers a mix of traditional and modern amenities, with a rich cultural heritage and a diverse food scene. - Bangalore has a tropical savanna climate, with warm weather year-round and heavy rainfall during the monsoon season. Work Schedule: Full-time (40 hours per week), with flexible work arrangements available. ASSUMPTION: Bangalore's vibrant tech industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic work environment and a high quality of life. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth interviews with the hiring manager and relevant team members to discuss the role, responsibilities, and qualifications. 4. Final round interviews, which may include case studies or presentations, to evaluate problem-solving skills and cultural fit. Key Assessment Areas: - Writing and content creation skills. - Understanding of SEO, content funnels, and ICP-based content planning. - Ability to collaborate effectively with cross-functional teams. - Problem-solving skills and adaptability in a fast-paced environment. Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your portfolio of long-form content and campaign-driven copywriting to demonstrate your writing skills. - Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability. ATS Keywords: B2B Content Marketing, Content Strategy, Storytelling, Writing Skills, SEO, Content Funnels, ICP-based Content Planning, Collaboration, Proactive Mindset, Fast-paced Environment ASSUMPTION: People10's hiring process is designed to evaluate candidates' skills, cultural fit, and potential for growth within the organization. 🛠️ Tools & Technologies - Content Management Systems (CMS): WordPress, Drupal, Joomla, or similar platforms. - Marketing Automation Tools: HubSpot, Marketo, Pardot, or similar tools. - SEO Tools: SEMrush, Ahrefs, Moz, or similar tools. - Design Tools: Adobe Creative Suite, Sketch, Figma, or similar tools. - Project Management Tools: Asana, Trello, Jira, or similar tools. - Collaboration Tools: Slack, Microsoft Teams, Google Workspace, or similar tools. ASSUMPTION: The candidate should be comfortable working with a variety of tools and technologies relevant to content marketing and project management. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous learning. - Customer-centric approach. - Collaboration and teamwork. - Integrity and transparency. - Work-life balance and employee well-being. Work Style: - Agile and adaptable, with a focus on continuous improvement. - Data-driven and results-oriented. - Collaborative and inclusive, with a focus on knowledge sharing and learning from others. - Open and transparent, with a focus on regular communication and feedback. Self-Assessment Questions: 1. How do you stay up-to-date with the latest trends and best practices in B2B content marketing? 2. Can you describe a time when you had to adapt your content strategy due to changing market conditions or feedback? 3. How do you approach collaborating with designers and subject matter experts to create engaging, informative content? 4. Can you provide an example of a time when you had to work in a fast-paced, high-growth environment, and how did you handle the pressure? ASSUMPTION: People10 values candidates who are passionate about learning, adaptable, and committed to continuous improvement in their roles. ⚠️ Potential Challenges 1. Working in a fast-paced, high-growth environment may require candidates to adapt quickly to changing priorities and tight deadlines. 2. Collaborating with multiple stakeholders may require strong communication and project management skills to ensure content projects are delivered on time and to a high standard. 3. The role may require candidates to work on multiple content projects simultaneously, which may demand strong organizational skills and the ability to prioritize effectively. 4. The role may require candidates to work with complex, technical subject matter, which may demand a strong understanding of the industry and its specific content requirements. ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them effectively. 📈 Similar Roles Comparison 1. Content Marketing Manager (B2B) - Tech Company X * Responsibilities: Developing and executing content strategies, managing content teams, and collaborating with cross-functional stakeholders. * Industry-specific context: Tech Company X focuses on enterprise software solutions, requiring a deep understanding of the tech industry and its specific content requirements. * Career path comparison: This role may offer opportunities for career progression into management or leadership positions within the marketing department or related fields. 2. Senior Content Strategist (B2B) - Marketing Agency Y * Responsibilities: Developing content strategies, managing client relationships, and collaborating with cross-functional teams to deliver high-quality content solutions. * Industry-specific context: Marketing Agency Y works with a diverse range of clients, requiring strong project management skills and the ability to adapt to different industries and audiences. * Career path comparison: This role may offer opportunities for career progression into account management, client services, or creative leadership positions within the agency. ASSUMPTION: Candidates should research industry-specific roles and career paths to understand the unique requirements and opportunities they may offer. 📝 Sample Projects 1. B2B Content Marketing Strategy for Tech Company Z * Developed a comprehensive content marketing strategy for Tech Company Z, focusing on thought leadership content that drove awareness, engagement, and leads. * Collaborated with cross-functional teams to create visually engaging, SEO-optimized content that aligned with the company's ICP and demand generation goals. * Managed content calendars and ensured content was delivered on time and to a high standard. 2. B2B Content Audit and Refresh for Software Company W * Conducted a comprehensive content audit of Software Company W's existing content, identifying gaps and opportunities for improvement. * Developed a content refresh strategy that aligned with the company's brand voice, target audience, and business objectives. * Collaborated with designers and subject matter experts to create engaging, informative content that drove user engagement and conversions. ASSUMPTION: Candidates should be prepared to provide specific examples of their content marketing experience and the results they have achieved. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30-60-90 days? 2. How does this role fit into the overall marketing strategy and company goals? 3. What are the most significant challenges facing the content marketing team currently, and how can this role help address them? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported? ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry. 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: People10 Freshteam Job Listing 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare a portfolio of your long-form content and campaign-driven copywriting to showcase your writing skills. 4. Prepare for phone or video screening and in-depth interviews, focusing on your problem-solving skills, collaboration, and adaptability. 5. Follow up with the hiring manager or relevant team members after your interviews to reiterate your interest in the role and address any remaining questions. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.