📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: ASSA ABLOY
🔹 Location: Orlando, Florida, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
1. Crafting captivating content across various platforms to bring the brand voice to life.
2. Collaborating with PR and internal teams to create engaging content that resonates with the target audience.
3. Leveraging SEO best practices to ensure content reaches the right audience.
4. Managing the digital presence, from the website to the blog, ensuring content is fresh, relevant, and optimized.
5. Planning the editorial calendar and brainstorming new content ideas with the marketing team.
*ASSUMPTION:* This role requires a strong blend of creativity and technical prowess, with a focus on storytelling and SEO optimization.
📋 Key Responsibilities
✅ Content Creation: Write articles, blogs, case studies, ad copy, website content, and more, ensuring the brand voice is consistent and engaging.
✅ Research & Analysis: Stay updated on target audience trends and industry insights to continuously innovate and improve content strategies.
✅ Collaboration: Work with external agencies and internal teams to create cohesive, high-quality content that aligns with marketing goals.
✅ Digital Presence Management: Ensure content updates from the website to the blog are fresh, relevant, and SEO-optimized.
✅ Content Distribution: Leverage various channels and tactics to distribute content and engage target audiences.
✅ Editorial Planning: Collaborate with the marketing team to plan the editorial calendar and brainstorm new content ideas.
✅ Professional Development: Attend conferences, workshops, and networking events to expand knowledge and skills in content strategy and related marketing areas.
*ASSUMPTION:* This role involves a high degree of multitasking, requiring the ability to manage multiple projects and prioritize tasks effectively.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
- Proven experience (2-5 years) in content creation, marketing, or a related field.
Required Skills:
- Excellent written and verbal communication skills.
- Strong storytelling abilities with a knack for technical writing.
- Proficiency in CRM tools (Salesforce, Monday.com, HubSpot, etc.) and SEO tools (SEMrush, Google Analytics, etc.).
- Excellent knowledge of Microsoft Office (Word, Excel, PowerPoint, and Outlook).
- Ability to work in a dynamic environment, managing multiple tasks and priorities.
- Willingness to travel 10-15% of the time for company marketing events.
Preferred Skills:
- Experience working with external agencies and internal teams to create cohesive, high-quality content.
- A portfolio of work demonstrating creative writing and technical topics.
- Fluency in Spanish and/or French (highly desired).
*ASSUMPTION:* Candidates with a background in journalism, technical writing, or content marketing are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level content strategist role in Orlando, FL)
Benefits:
- 15 days PTO in addition to federal holidays.
- Health, dental, and vision insurance.
- 401k option with company match.
- Employee Assistance Program.
- Laptop provided.
- Generous and competitive total rewards package.
- Comprehensive and career-development resources.
- Supportive and accessible leadership team with a solid values platform.
Working Hours: Full-time (40 hours per week), with flexibility for remote work when needed.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials
Company Size: 10,001+ employees (large enterprise)
Founded: 1994 (as ASSA ABLOY Group)
Company Description:
- A global leader in access solutions, with operations in over 70 countries and sales worldwide.
- Focuses on creating a safer, more open world through innovative access solutions.
- Recognized as one of the most innovative companies worldwide by Forbes.
Company Specialties:
- Locks, access control, door automatics, door closers, security solutions, mobile keys, and more.
- Provides solutions for various industries, including healthcare, education, commercial enterprise, critical infrastructure, government, hospitality & gaming, and more.
Company Website:
*ASSUMPTION:* ASSA ABLOY offers a dynamic and international work environment, with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Americas Marketing Manager.
Work Arrangement: On-site, with occasional remote work for events and conferences.
Growth Opportunities:
- Potential to grow into a senior content strategist role or take on additional responsibilities within the marketing team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
*ASSUMPTION:* This role offers a clear path for career progression and professional development.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative work environment.
Office Location: Orlando, Florida, United States
Geographic Context:
- Orlando is known for its theme parks, cultural attractions, and mild climate.
- The city offers a diverse range of housing options and a lower cost of living compared to other major metropolitan areas in the United States.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work when needed.
*ASSUMPTION:* Orlando provides a unique blend of urban and suburban living, with a vibrant cultural scene and numerous outdoor activities.
💼 Interview & Application Insights
Typical Process:
1. Online application submission.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager.
4. Final interview with key stakeholders.
Key Assessment Areas:
- Writing samples and portfolio review.
- Behavioral interviews focused on problem-solving, collaboration, and adaptability.
- Assessments of cultural fit and alignment with company values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences.
2. Prepare a portfolio showcasing your best work, with a focus on creative writing and technical topics.
3. Research the company and role to demonstrate your enthusiasm and understanding.
4. Practice common interview questions and be prepared to discuss your writing process and style.
*ASSUMPTION:* The interview process for this role will emphasize your writing skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Content Management Systems (CMS): WordPress, Drupal, or similar platforms.
- SEO Tools: SEMrush, Google Analytics, Google Search Console.
- CRM Tools: Salesforce, Monday.com, HubSpot.
- Microsoft Office Suite: Word, Excel, PowerPoint, and Outlook.
- Project Management Tools: Asana, Trello, or similar platforms.
*ASSUMPTION:* Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Encouraging creativity and continuous improvement.
- Collaboration: Working together to achieve common goals.
- Integrity: Acting with honesty and transparency in all aspects of work.
- Responsibility: Taking ownership of tasks and delivering on commitments.
Work Style:
- Adaptable and flexible, with a willingness to take on new challenges.
- Strong communication and teamwork skills.
- Results-driven, with a focus on delivering high-quality content.
Self-Assessment Questions:
1. How do you approach balancing creativity with technical accuracy in your writing?
2. Describe a time when you had to adapt your writing style to fit a specific audience or brand voice.
3. How do you stay organized and manage multiple projects and deadlines in a dynamic work environment?
*ASSUMPTION:* Candidates who align with these values and work style preferences will thrive in this role.
⚠️ Potential Challenges
1. Balancing creativity with technical accuracy in writing.
2. Managing multiple projects and deadlines in a dynamic work environment.
3. Adapting to a large, international organization with diverse teams and cultures.
4. Working with external agencies and internal teams to create cohesive, high-quality content.
*ASSUMPTION:* These challenges require strong organizational skills, adaptability, and a keen eye for detail.
📈 Similar Roles Comparison
1. Content Strategist vs. Technical Writer: While both roles require strong writing skills, a content strategist focuses more on creating engaging content that drives action, while a technical writer focuses on explaining complex concepts clearly and accurately.
2. Industry-specific context: ASSA ABLOY operates in a wide range of industries, requiring content strategists to understand and adapt to diverse audiences and subject matter.
3. Career path comparison: Content strategists may progress to roles such as senior content strategist, content manager, or marketing manager, while technical writers may advance to roles such as senior technical writer, documentation specialist, or information architect.
*ASSUMPTION:* Understanding these differences will help candidates tailor their application and interview responses to highlight their relevant skills and experiences.
📝 Sample Projects
1. Content Audit and Strategy: Conduct a comprehensive audit of existing content, identify gaps, and develop a strategic plan to improve content quality, SEO performance, and user experience.
2. Blog Series on Industry Trends: Create a series of blog posts that analyze and interpret emerging trends in the access solutions industry, positioning ASSA ABLOY as a thought leader in the space.
3. Case Study Development: Develop case studies that showcase ASSA ABLOY's innovative solutions and their impact on clients' businesses, highlighting the company's unique value proposition.
*ASSUMPTION:* These sample projects demonstrate the breadth and depth of responsibilities for a content strategist at ASSA ABLOY.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the day-to-day tasks and priorities for this role? How do they align with my skills and experiences?
2. Team Structure: Who will I be working with, and how does this role fit into the broader marketing team and organization?
3. Content Strategy: What are the current content priorities, and how can I contribute to their success?
4. Growth Opportunities: What are the potential growth paths for this role, and how does the company support professional development?
5. Company Culture: How does the company foster innovation, collaboration, and work-life balance?
*ASSUMPTION:* Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your career growth.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://assaabloy.jobs2web.com/job/Orlando-Content-Strategist-FL-32804/1197492601/).
2. Tailor your resume and cover letter to highlight relevant skills and experiences.
3. Prepare a portfolio showcasing your best work, with a focus on creative writing and technical topics.
4. Practice common interview questions and be prepared to discuss your writing process and style.
5. Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and reiterating your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
