📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Sanford Health
🔹 Location: Sioux Falls, South Dakota, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategies to increase brand awareness and engagement
- Managing brand voice and consistency across various digital platforms
- Collaborating with creative teams to create impactful social content
- Monitoring and analyzing social media performance to improve results
- Providing social media recommendations to stakeholders and supporting marketing campaigns
ASSUMPTION: This role requires a strong understanding of social media platforms and marketing tools, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Planning, managing, and executing social media initiatives
✅ Managing brand voice and consistency across digital properties
✅ Developing and managing integrated communication plans and social media strategies
✅ Communicating effectively in real-time engagement scenarios and during live events
✅ Monitoring and analyzing social media performance and providing progress reports
✅ Managing day-to-day social activities and tools
✅ Developing social media strategies and recommendations to support marketing campaigns
✅ Participating in project management teams to provide social media recommendations
✅ Providing social media training and best practices to stakeholders
✅ Supporting the mission, vision, and values of Sanford Health
ASSUMPTION: This role may require working after hours and during live events to manage social media engagement in real-time.
🎯 Required Qualifications
Education: Bachelor’s degree required in public relations, journalism, communications, marketing, English, or a related field.
Experience: Minimum of three years of experience in social media or digital media marketing required. Three years of experience leading social teams is beneficial.
Required Skills:
- Working knowledge and real-world experience in planning, managing, and executing social media initiatives
- Experience with various social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.)
- Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.)
- Excellent communication and collaboration skills
- Strong analytical skills and data-driven mindset
- Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
Preferred Skills:
- Experience with project management tools
- Familiarity with healthcare industry and related social media trends
- Bilingual or multilingual skills
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's primary location in the United States.
💰 Compensation & Benefits
Salary Range: $21.50 - $34.50 per hour
Benefits:
- Competitive benefits package (details not specified)
- Opportunities for professional development and growth
- Union position with non-union benefits
Working Hours: 40 hours per week, day shifts
ASSUMPTION: The salary range provided is an hourly rate. To estimate the annual salary, multiply the hourly rate by the number of hours worked per year (e.g., $21.50/hour * 2080 hours/year = $44,840/year).
📌 Applicant Insights
🔍 Company Context
Industry: Sanford Health is a not-for-profit health system focused on transforming the healthcare experience and providing access to world-class healthcare in America’s heartland. They are the largest rural health system in the U.S.
Company Size: Sanford Health has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Sanford Health was founded in 1908 and has since grown to serve more than one million patients and 220,000 health plan members across 250,000 square miles.
Company Description:
- Sanford Health is dedicated to the work of health and healing, providing a broad range of services across multiple states
- The organization is committed to shaping the future of rural health care and improving the health and well-being of the communities it serves
- Sanford Health offers many development and advancement opportunities to its employees, fostering a culture of growth and innovation
Company Specialties:
- Cancer care
- Children's services
- Heart care
- Orthopedics & sports medicine
- Women's health
Company Website: http://www.sanfordhealth.org
ASSUMPTION: Sanford Health's focus on rural health care and its large size may result in a more structured and hierarchical work environment compared to smaller organizations.
📊 Role Analysis
Career Level: The Content Strategist role is an intermediate-level position, requiring a minimum of three years of experience in social media or digital media marketing.
Reporting Structure: This role reports directly to the Marketing Department and works closely with creative teams, business partners, and senior marketing specialists.
Work Arrangement: This is an on-site position, requiring employees to work from Sanford Health's facilities. The work schedule is 40 hours per week, with day shifts.
Growth Opportunities:
- As Sanford Health is a large organization, there may be opportunities for career progression within the marketing department or other departments
- The company's focus on professional development and growth may provide opportunities for employees to expand their skills and take on new challenges
- Working in a large health system may offer exposure to diverse projects and initiatives, fostering a well-rounded skill set
ASSUMPTION: Given the size and scope of Sanford Health, there may be opportunities for career advancement and professional growth, particularly for individuals who demonstrate strong performance and a commitment to the organization's mission.
🌍 Location & Work Environment
Office Type: Sanford Health's headquarters is located in Sioux Falls, South Dakota, with additional facilities across multiple states. The Content Strategist role is based at the GSS National Campus in Sioux Falls.
Office Location(s): Sioux Falls, South Dakota
Geographic Context:
- Sioux Falls is the largest city in South Dakota, with a population of approximately 190,000 people
- The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
- Sioux Falls has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule for this role is 40 hours per week, with day shifts. The specific work hours may vary depending on the needs of the department and the organization.
ASSUMPTION: While the specific work hours for this role are not specified, it is likely that the Content Strategist will be expected to work standard business hours, with the possibility of working after hours or during live events to manage social media engagement in real-time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing department and relevant stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Social media strategy and planning
- Content creation and management
- Communication and collaboration skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Sanford Health's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of social media platforms and marketing tools in your application materials
- Showcase your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
ATS Keywords: Social Media Strategy, Content Development, Brand Management, Digital Marketing, Communication, Project Management, Data Analysis, Social Media Tools, Engagement, Training Development, Creative Collaboration, Performance Monitoring, Crisis Management, Integrated Communication, Audience Engagement, Social Media Marketing
ASSUMPTION: Sanford Health uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and application materials can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.)
- Social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.)
- Project management tools (specific tools not mentioned)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's preferences and the organization's needs. Familiarity with relevant social media platforms and marketing tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Dedication to the work of health and healing
- Commitment to improving the health and well-being of the communities they serve
- Focus on professional development and growth for employees
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and marketing tools?
- Are you able to work effectively with cross-functional teams and manage multiple projects simultaneously?
- Do you share Sanford Health's commitment to improving the health and well-being of the communities they serve?
ASSUMPTION: Sanford Health values employees who are dedicated to their mission, committed to professional growth, and able to work effectively in a collaborative and data-driven environment.
⚠️ Potential Challenges
- The fast-paced nature of social media may require quick decision-making and adaptability
- The role may require working after hours or during live events to manage social media engagement in real-time
- The healthcare industry is subject to regulatory requirements and industry-specific trends that may impact social media strategies
- The large size of Sanford Health may result in a more structured and hierarchical work environment compared to smaller organizations
ASSUMPTION: While these challenges may present unique opportunities for growth and learning, it is essential to consider them when evaluating this role and determining if it is the right fit for your career goals and personal preferences.
📈 Similar Roles Comparison
- Compared to other social media or content strategist roles, this position may offer more exposure to healthcare industry-specific trends and regulations
- The large size of Sanford Health may provide more opportunities for career advancement and professional growth compared to smaller organizations
- As an intermediate-level role, this position may offer more responsibility and autonomy compared to entry-level positions, but less so than senior-level roles
ASSUMPTION: When considering this role, it is essential to evaluate your career goals and personal preferences to determine if this position offers the right balance of responsibility, growth, and fulfillment for your needs.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new healthcare service or initiative
- Managing real-time social media engagement during a live event or crisis situation
- Analyzing social media performance data to identify trends and opportunities for improvement
ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role. The specific projects and initiatives you may work on will depend on the needs of the department and the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Sanford Health support the professional development and growth of its employees?
- What are the most significant challenges facing the social media team, and how do you approach them?
- How does Sanford Health measure the success of its social media initiatives, and how do you use that data to inform your strategies?
- What is the work environment like at Sanford Health, and how does the organization support work-life balance for its employees?
ASSUMPTION: These interview questions are intended to help you better understand the role, the team, and the organization. Be prepared to ask additional questions based on your research and the information provided during the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
- Research Sanford Health and the healthcare industry to demonstrate your understanding of the organization and its mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
