📌 Core Information
🔹 Job Title: Content Strategist
🔹 Company: Compass
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (100% in-office in our HQ NYC Office)
🚀 Job Overview
Key aspects of this role include:
- Overseeing and creating content across all business areas, focusing on content strategy, editorial planning, and project management.
- Collaborating with various teams to develop marketing collateral and ensure all creative outputs align with company goals.
- Balancing content strategy, program management, and process optimization to drive impactful creative initiatives.
- Delivering high-quality work efficiently, ensuring all creative outputs are on time, on brand, and align with company goals.
- Acting as a versatile leader, comfortable running point on project management and picking up the pen to write compelling copy.
ASSUMPTION: This role requires a strong understanding of content strategy, project management, and copywriting. The ideal candidate will have experience working in a fast-paced, deadline-driven environment and be comfortable collaborating with various teams.
📋 Key Responsibilities
✅ Oversee, manage, and create content across all business areas, including content strategy and editorial planning, copywriting, and creative project management for our proprietary marketing products and brand communications.
✅ Collaborate with creative producers, marketers, communication team members, and executives to develop and curate marketing collateral, customer success stories, and internal/external communications that engage and retain agents and their clients.
✅ Use strong editorial judgment to drive the full content lifecycle, including strategy, planning, publishing, distribution, analytics, and measurement.
✅ Gather customer feedback and use it to inform and refine strategy and messaging.
✅ Establish and refine governance to ensure content is purpose-built and effectively leveraged across diverse audiences and channels.
✅ Ideate new content formats and identify innovative engagement strategies through collaboration with content creators and business leaders.
✅ Provide expert creative insights on projects and clearly articulate concepts, ideas, and brand guidelines to senior leaders in a friendly and convincing manner.
✅ Manage productive brainstorms and transform abstract ideas into a cohesive message across various platforms, including web, communications, field support, and video – all while maintaining the voice of the business.
✅ Manage major advertising campaigns from development through completion as a creative strategist.
✅ Research internal product solutions and craft persuasive product positioning for the agent and consumer audience.
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the business. The ideal candidate will be adaptable and eager to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field (or equivalent experience).
Experience: 5+ years of integrated content creation experience as a content strategist, copywriter, creative project manager, or creative producer.
Required Skills:
- Proven experience writing advertising, learning and development, and internal communications copy.
- Demonstrated success working in a deadline-driven environment.
- Highly organized and detail-oriented with a proven ability to effectively juggle multiple tasks.
- Ability to work independently and collaboratively in a team environment.
- Experience mentoring partners/vendors by anticipating roadblocks and providing feedback on creative and production issues.
Preferred Skills:
- Portfolio showcasing a strong body of work that demonstrates creativity, versatility, and strategic thinking.
ASSUMPTION: While not explicitly stated, a strong portfolio is highly preferred for this role. Candidates should include their portfolio in their resume to be considered.
💰 Compensation & Benefits
Salary Range: The salary pay range for this position is $110,000 - $121,000. However, the base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.
Benefits:
- Participation in our incentive programs (which may include eligible cash, equity, or commissions).
- Paid vacation, holidays, sick time, parental leave, and recharge leave.
- Medical, tele-health, dental and vision benefits.
- 401(k) plan; flexible spending accounts (FSAs); commuter program; life and disability insurance; Maven (a support system for new parents); Carrot (fertility benefits); UrbanSitter (caregiver referral network); Employee Assistance Program; and pet insurance.
Working Hours: Full-time position with standard business hours, Monday through Friday, with some flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a content strategist role in the real estate industry in New York City. The actual salary offered may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate. Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow. They deliver an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world.
Company Size: 1,001-5,000 employees. Compass operates in 22+ regions across the United States, including New York, Los Angeles, and Orange County, Chicago, San Francisco, Boston, Washington D.C., South Florida, The Hamptons, Santa Barbara & Montecito, San Diego, Seattle & Eastside, Philadelphia, Connecticut, Westchester, Aspen, Boulder, Denver, Atlanta, Austin & Central Texas, Dallas-Fort Worth, Houston, Nashville, and Lake Tahoe.
Founded: 2012. Founded by Ori Allon and Robert Reffkin, Compass has grown to become a leading real estate technology company.
Company Description:
- Compass is a real estate technology company with a powerful end-to-end platform that supports the entire buying and selling workflow.
- They deliver an incomparable experience to both agents and their clients all in service of the Compass mission: to help everyone find their place in the world.
- Compass operates in 22+ regions across the United States, including New York, Los Angeles, and Orange County, Chicago, San Francisco, Boston, Washington D.C., South Florida, The Hamptons, Santa Barbara & Montecito, San Diego, Seattle & Eastside, Philadelphia, Connecticut, Westchester, Aspen, Boulder, Denver, Atlanta, Austin & Central Texas, Dallas-Fort Worth, Houston, Nashville, and Lake Tahoe.
Company Specialties:
- Real Estate Technology
- End-to-End Platform
- Buying and Selling Workflow
- Agent and Client Experience
- Content Strategy and Creation
Company Website: http://www.compass.com/careers
ASSUMPTION: Compass is a well-established real estate technology company with a strong presence in multiple regions across the United States. They are known for their innovative end-to-end platform that supports the entire buying and selling workflow, delivering an incomparable experience to both agents and their clients.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience and expertise in content strategy, project management, and copywriting. The ideal candidate will have a proven track record of success in a similar role.
Reporting Structure: This role reports directly to the Head of Content. The Content Strategist will work closely with various teams, including creative producers, marketers, communication team members, and executives.
Work Arrangement: On-site, 100% in-office in our HQ NYC Office. While the role is on-site, there may be some flexibility for project needs.
Growth Opportunities:
- Potential to grow into a leadership role within the content team as the company continues to expand.
- Opportunities to work on high-impact projects that drive business results and engage diverse audiences.
- Access to professional development and training opportunities to continue growing as a content strategist.
ASSUMPTION: This role offers significant growth opportunities for the right candidate. As Compass continues to expand, there will be opportunities to take on more responsibility and grow within the content team.
🌍 Location & Work Environment
Office Type: Corporate headquarters in New York City.
Office Location(s): 90 Fifth Avenue, New York, NY 10011, US
Geographic Context:
- New York City is a major hub for the real estate industry, with a vibrant and dynamic culture.
- The office is located in the heart of Manhattan, providing easy access to public transportation and nearby amenities.
- The city offers a wide range of cultural, entertainment, and dining options, making it an exciting place to live and work.
Work Schedule: Standard business hours, Monday through Friday, with some flexibility for project needs. The role requires a strong ability to manage time and prioritize tasks effectively.
ASSUMPTION: New York City is a fast-paced and dynamic environment, with a diverse and multicultural population. The ideal candidate will be comfortable working in a bustling city environment and thrive in a fast-paced, deadline-driven role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager to discuss the role and assess cultural fit.
- In-person interview with the content team to discuss the role in more detail and assess skills and experience.
- Final interview with senior leadership to discuss the role and make a hiring decision.
Key Assessment Areas:
- Content strategy and creation skills.
- Project management and organizational skills.
- Ability to work collaboratively and independently.
- Cultural fit and alignment with Compass' mission and values.
- Portfolio showcasing a strong body of work that demonstrates creativity, versatility, and strategic thinking.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include your portfolio in your resume to showcase your work and demonstrate your qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively.
- Research Compass and the real estate industry to demonstrate your knowledge and enthusiasm for the role.
ATS Keywords: Content Strategy, Copywriting, Creative Project Management, Editorial Planning, Marketing Collateral, Customer Success Stories, Internal/External Communications, Advertising Campaigns, Product Positioning, Portfolio, Real Estate Industry, New York City
ASSUMPTION: The interview process for this role is designed to assess the candidate's skills, experience, and cultural fit. The ideal candidate will have a strong portfolio, excellent communication skills, and a proven track record of success in a similar role.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or Adobe Experience Manager.
- Project management tools such as Asana, Trello, or JIRA.
- Design tools such as Adobe Creative Suite or Sketch.
- Analytics tools such as Google Analytics or Adobe Analytics.
ASSUMPTION: The ideal candidate will have experience working with various content management systems, project management tools, design tools, and analytics tools. Familiarity with the real estate industry and relevant technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Put People First: We prioritize the needs and well-being of our agents and employees above all else.
- Do the Right Thing: We act with integrity and always do what's best for our agents, clients, and communities.
- Be Bold: We embrace innovation and take calculated risks to drive our business forward.
- One Compass: We work together as one team, supporting each other's success and celebrating our collective achievements.
- Embrace Change: We adapt quickly and continuously improve to meet the evolving needs of our agents and clients.
Work Style:
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Fast-paced and deadline-driven, with a focus on delivering high-quality work efficiently.
- Creative and innovative, with a willingness to take on new challenges and explore new ideas.
- Results-driven, with a focus on delivering tangible business results and engaging diverse audiences.
Self-Assessment Questions:
- Do you prioritize the needs and well-being of others above your own? How have you demonstrated this in your previous roles?
- Have you acted with integrity in a challenging situation? Can you provide an example?
- Are you comfortable taking calculated risks to drive business forward? Can you describe a time when you did this successfully?
- Do you thrive in a collaborative, fast-paced environment? How have you demonstrated this in your previous roles?
- Are you results-driven and focused on delivering tangible business results? Can you provide an example of a time when you achieved this?
ASSUMPTION: Compass values a strong cultural fit and looks for candidates who align with their mission and values. The ideal candidate will be able to demonstrate their fit with the company's values and work style through their resume, portfolio, and interview responses.
⚠️ Potential Challenges
- The role is 100% on-site in the company's headquarters in New York City, which may not be suitable for candidates who prefer a remote or hybrid work arrangement.
- The role requires a significant amount of experience and expertise in content strategy, project management, and copywriting, which may limit the pool of qualified candidates.
- The role is fast-paced and deadline-driven, which may be challenging for candidates who prefer a more laid-back work environment.
- The role requires a strong ability to manage time and prioritize tasks effectively, which may be challenging for candidates who struggle with time management or organization.
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the individual candidate's preferences, skills, and experience. The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, deadline-driven role.
📈 Similar Roles Comparison
- Content Strategist vs. Copywriter: While both roles require strong writing skills, the Content Strategist role focuses more on the strategic planning and management of content, while the Copywriter role focuses more on the creation of compelling copy.
- Real Estate Industry Context: The real estate industry is unique in that it requires a strong understanding of both the business and consumer audiences. The ideal candidate will have experience working in the real estate industry or a related field.
- Career Path Comparison: The Content Strategist role is a mid-level to senior role that offers significant growth opportunities for the right candidate. With experience and success, the ideal candidate may progress to a leadership role within the content team or transition to a related role such as Director of Content or Head of Content.
ASSUMPTION: The Content Strategist role is a unique and challenging position that requires a strong understanding of both content strategy and copywriting. The ideal candidate will have experience working in a fast-paced, deadline-driven environment and be comfortable collaborating with various teams.
📝 Sample Projects
- Developing a comprehensive content strategy for a new marketing campaign, including editorial planning, copywriting, and project management.
- Managing the creation and distribution of customer success stories and internal/external communications, ensuring all creative outputs align with company goals.
- Researching and crafting persuasive product positioning for a new real estate technology platform, targeting both agent and consumer audiences.
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the individual candidate's skills, experience, and the specific needs of the business. The ideal candidate will be able to take on new challenges and adapt to the evolving needs of the role.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple projects simultaneously? How did you prioritize your tasks and ensure all projects were completed on time?
- How do you gather and incorporate feedback from stakeholders into your content strategy and creation process?
- Can you provide an example of a time when you had to pivot or change your content strategy mid-project? How did you adapt and what was the outcome?
- How do you ensure that your content is on brand and aligns with company goals?
- Can you describe a time when you had to manage a difficult team dynamic or challenging stakeholder relationship? How did you navigate this and what was the outcome?
ASSUMPTION: The key questions listed above are designed to assess the candidate's skills, experience, and cultural fit. The ideal candidate will be able to provide thoughtful and insightful responses that demonstrate their qualifications and alignment with Compass' mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include your portfolio in your resume to showcase your work and demonstrate your qualifications.
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively.
- Research Compass and the real estate industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
