Content Strategist, Japan

📌 Core Information

🔹 Job Title: Content Strategist, Japan

🔹 Company: Criteo

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time, On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and writing high-quality content for various marketing materials
• Translating global content assets for the Japanese market
• Collaborating with multiple teams to drive awareness and demand for Criteo’s business in Japan
• Working independently and managing projects

ASSUMPTION: This role requires a strong understanding of the Japanese market and culture, as well as excellent communication skills in both English and Japanese.

📋 Key Responsibilities

✅ Write high-quality shortform and longform content that resonates with target audiences in Japan

✅ Weave relevant Japanese research and data points into your copy as appropriate

✅ Collaborate with different teams on content-driven campaigns to drive awareness and new business

✅ Publish content to the web, including blog posts and marketing assets

✅ Copyedit other people’s work to ensure everything put out in the world remains true to the brand voice and style

✅ Review content translated from English into Japanese for accuracy and cultural relevance, and revise as needed

✅ Manage a content calendar for Japan

ASSUMPTION: This role may require working on multiple projects simultaneously and managing deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 5-7 years of B2B marketing or product marketing experience, with solid experience writing content for the Japanese market

Required Skills:

• Excellent written and verbal communication skills in English and Japanese
• Strong writing skills with a portfolio of strong writing samples
• Understanding of the diversified cultures in the APAC region
• Ability to distill complex advertising topics into what matters for audiences
• Detail-oriented with strong time management skills
• Comfortable owning projects and working independently
• Comfortable incorporating data and research into work
• Comfortable working in project management platforms for day-to-day task organization

Preferred Skills:

• Adtech or ecommerce experience
• Experience working in a global, matrixed marketing organization

ASSUMPTION: Candidates with experience in B2B marketing, content creation, and a strong understanding of the Japanese market will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on experience and industry standards for mid-senior level B2B marketing roles in Japan, the estimated salary range is ¥7,000,000 - ¥10,000,000 per year.

Benefits:

• Comprehensive perks and benefits package, including health insurance, retirement plans, and paid time off
• Opportunities for professional development and growth
• Dynamic and inclusive work environment

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Criteo operates in the advertising services industry, focusing on commerce media and enabling marketers and media owners to drive better commerce outcomes.

Company Size: Criteo has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Criteo was founded in 2005 and is headquartered in Paris, France, with offices worldwide.

Company Description:

• Criteo is a global commerce media company that enables marketers and media owners to drive better commerce outcomes
• The company's industry-leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase
• Criteo supports an open internet that encourages discovery, innovation, and choice by powering trusted and impactful advertising

Company Specialties:

• Retargeting
• Internet advertising
• Recommendation
• Personalization
• Search
• Behavioral targeting
• Ecommerce
• CPC
• Global leader
• Programmatic

Company Website: www.criteo.com

ASSUMPTION: Criteo's focus on commerce media and driving better commerce outcomes makes it an attractive employer for marketing professionals looking to make an impact in the ecommerce space.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring 5-7 years of experience in B2B marketing or a related field.

Reporting Structure: The Content Strategist will report directly to the Marketing Manager for Japan and collaborate with various teams, including growth marketing, field marketing, digital, web, social, and PR teams.

Work Arrangement: This is an on-site role based in Tokyo, with flexible working hours and remote work options available.

Growth Opportunities:

• Progression to a senior or management role within the marketing department
• Expansion into other regions or global marketing roles
• Development of skills in areas such as data analysis, market research, or campaign management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or expand into global roles.

🌍 Location & Work Environment

Office Type: Criteo's Tokyo office is a modern, collaborative workspace with a mix of open-plan and private spaces.

Office Location(s): 26 Floor Yebisu Garden Place Tower, Tokyo

Geographic Context:

• Tokyo is a major global city with a vibrant culture, rich history, and diverse neighborhoods
• The office is located in the trendy Ebisu district, with easy access to public transportation and numerous dining and entertainment options
• Tokyo offers a high quality of life, with excellent education, healthcare, and recreational facilities

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, Criteo offers flexible working hours and remote work options.

ASSUMPTION: The modern and collaborative work environment, along with the vibrant and diverse city of Tokyo, makes this an attractive role for marketing professionals seeking a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager and relevant team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Writing and communication skills in English and Japanese
• Understanding of the Japanese market and cultural context
• Ability to manage multiple projects and meet deadlines
• Cultural fit with Criteo's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your writing work, ideally in the B2B marketing or Japanese market context
• Prepare for interview questions that assess your writing, communication, and cultural fit skills
• Research Criteo's company culture and values to demonstrate your understanding and alignment with the organization

ATS Keywords: Content Strategy, B2B Marketing, Writing, Communication, Project Management, Research, Collaboration, Copyediting, Cultural Relevance, Time Management, Digital Marketing, Consumer Trends, Ad Copy, Presentation Skills, Blogging, Social Media, Japanese, APAC, Global Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's writing, communication, and cultural fit skills, with a strong emphasis on their understanding of the Japanese market and cultural context.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The Content Strategist will be expected to be proficient in using various marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Collaboration
• Accountability
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you align with Criteo's values, particularly innovation and customer-centricity?
• How comfortable are you working in a dynamic and fast-paced environment, and how do you adapt to change?
• How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?

ASSUMPTION: Criteo values candidates who are innovative, customer-focused, and collaborative, with a strong work ethic and commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Navigating the unique cultural context and market nuances of the Japanese B2B marketing landscape
• Adapting to changes in priorities, workflows, or team structures

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a solid understanding of the Japanese market and cultural context.

📈 Similar Roles Comparison

• Content Strategist roles in other industries may focus more on brand storytelling or thought leadership content, whereas this role emphasizes driving commerce outcomes and supporting business growth in the Japanese market
• B2B Marketing Manager roles may have more strategic and team leadership responsibilities, while this role focuses on content creation and management
• This role offers a unique opportunity to work in a global commerce media company, supporting business growth in the Japanese market, with potential for career progression within the marketing department or expansion into global roles

ASSUMPTION: This role offers a unique blend of content creation, marketing strategy, and global business support, making it an attractive opportunity for marketing professionals seeking a dynamic and engaging work experience.

📝 Sample Projects

• Developing a comprehensive content strategy for Criteo's Japanese market, including blog posts, case studies, and email campaigns
• Collaborating with the growth marketing team to create targeted content for specific verticals or customer segments in the Japanese market
• Managing the translation and localization of global content assets for the Japanese market, ensuring cultural relevance and accuracy

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available to the Content Strategist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the marketing department in Japan?
• How does this role fit into the broader marketing strategy for Criteo's business in Japan?
• What are the most significant challenges facing the Japanese market for Criteo, and how can this role help address them?
• What opportunities are there for professional development and growth within this role or the marketing department as a whole?
• How does Criteo support work-life balance and employee well-being, particularly for remote or hybrid work arrangements?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your writing samples and Japanese market experience
• Prepare for the interview by researching Criteo's company culture and values, and practicing your communication and writing skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.