📌 Core Information
🔹 Job Title: Content Strategist, Product
🔹 Company: Figma
🔹 Location: San Francisco, CA • New York, NY • United States
🔹 Job Type: Full-time
🔹 Category: Design Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing compelling narratives around product design processes and features
- Interviewing designers and researchers to capture authentic design perspectives
- Contributing to thought leadership on design trends and methodologies
- Creating case studies and multimedia content to showcase innovative design work
ASSUMPTION: This role requires a strong understanding of product design processes and the ability to translate complex design concepts into engaging content for various audience segments.
📋 Key Responsibilities
✅ Create compelling content that showcases product design processes, methodologies, and thinking
✅ Develop narratives around new product features that highlight design decisions and user problems being solved
✅ Interview designers, researchers, and product managers to capture authentic design perspectives and translate technical design concepts into engaging stories for various audience segments
✅ Contribute to thought leadership on design trends, tools, and methodologies by staying deeply connected to the product design community and culture
✅ Create case studies that highlight innovative design work and workflows
✅ Partner with product teams to document and share design processes
✅ Maintain an authentic design voice across our content platforms
✅ Collaborate with the broader marketing team to integrate design stories into our content strategy
ASSUMPTION: The role may require occasional travel to attend industry events or meet with team members in person.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, English, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience creating content with a focus on product design and technology
Required Skills:
- Strong portfolio of design-focused writing (articles, case studies, interviews) and a deep understanding of design processes, terminology, and culture
- Experience interviewing designers and technical stakeholders
- Strong editorial judgment and distinctive writing voice
- Active engagement with design community conversations and trends
- Technical understanding of design tools and workflows
- Ability to balance design authenticity with broader content objectives
Preferred Skills:
- Background as a product designer or in a design-adjacent role
- Experience with design systems and component-based design
- Understanding of front-end development concepts
- Experience creating multimedia design content (podcasts, videos)
- Proficiency with design tools (Figma, Adobe Creative Suite)
- Experience creating educational content about design
- Technical writing experience
ASSUMPTION: While a degree is preferred, Figma values skills and experience over formal education and encourages applicants to apply even if their background doesn't perfectly match the job description.
💰 Compensation & Benefits
Salary Range: $122,000 - $215,000 USD (based on location in San Francisco or New York hub offices)
Benefits:
- Health, dental, and vision insurance
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO & company recharge days
- Learning & development stipend
- Work from home stipend
- Cell phone reimbursement
- Equity
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is for the San Francisco and New York hub offices. For remote roles, the pay range is localized according to the employee's work location by a factor of between 80% and 100% of the stated range.
📌 Applicant Insights
🔍 Company Context
Industry: Design Services
Company Size: 1,001-5,000 employees
Founded: 2012
Company Description:
- Figma is a design platform that enables entire product teams to brainstorm, design, and build better products together
- Born on the web, Figma helps teams collaborate across teams and time zones
- Figma's mission is to make design accessible to all, fostering collaboration and innovation in the design process
Company Specialties:
- Product design
- Design collaboration
- Design systems
- Design education
Company Website: Figma.com
ASSUMPTION: Figma's company culture values collaboration, innovation, and accessibility, which is reflected in their design platform and hiring practices.
📊 Role Analysis
Career Level: Mid-level to senior content strategist role
Reporting Structure: This role reports directly to the Story Studio team lead and collaborates with various product teams
Work Arrangement: This role can be held from one of Figma's US hubs or remotely in the United States
Growth Opportunities:
- Potential to grow into a leadership role within the Story Studio team or expand into other content-related areas within Figma
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development resources to continue growing as a content strategist
ASSUMPTION: Figma's fast-paced and innovative environment offers numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Figma has hub offices in San Francisco and New York, with a remote-friendly work environment
Office Location(s): 760 Market St, San Francisco, California 94103, US
Geographic Context:
- San Francisco and New York are major tech hubs with a thriving design community
- Both locations offer a mix of urban and suburban living options
- Figma's remote-friendly culture allows for flexibility in work arrangements
Work Schedule: Figma offers flexible scheduling and encourages a healthy work-life balance
ASSUMPTION: Figma's remote-friendly work environment and flexible scheduling allow for a better work-life balance and increased accessibility for candidates.
💼 Interview & Application Insights
Typical Process:
- Initial screening call with the hiring manager or a member of the talent acquisition team
- Portfolio review and writing assignment
- Interview with the Story Studio team lead and a member of the product team
- Final interview with the head of Story Studio and a member of the leadership team
Key Assessment Areas:
- Writing samples and portfolio quality
- Understanding of product design processes and terminology
- Ability to translate complex design concepts into engaging content
- Cultural fit and alignment with Figma's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best design-focused writing samples
- Be prepared to discuss your design process and how you approach storytelling in your application materials
- Follow up with Figma after submitting your application to express your interest in the role
ATS Keywords: Product design, content strategy, storytelling, design processes, design terminology, multimedia content, thought leadership, case studies
ASSUMPTION: Figma's interview process is designed to assess both the candidate's skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- WordPress or other content management systems
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: While not explicitly stated, the role may require proficiency in Figma and other design tools, as well as experience with content management systems and SEO best practices.
👔 Cultural Fit Considerations
Company Values:
- Make design accessible to all
- Collaborate openly
- Be inclusive and empathetic
- Ship with purpose
- Stay curious
Work Style:
- Figma values a remote-friendly work environment with flexible scheduling
- The company encourages a healthy work-life balance and offers numerous benefits to support employee well-being
- Figma's culture fosters collaboration, innovation, and continuous learning
Self-Assessment Questions:
- Do you have a strong understanding of product design processes and terminology?
- Are you comfortable working remotely and collaborating with distributed teams?
- Do you thrive in a fast-paced, innovative environment and enjoy learning new tools and processes?
ASSUMPTION: Figma's company culture values collaboration, innovation, and accessibility, which is reflected in their design platform and hiring practices.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with team members in person
- Figma's fast-paced and innovative environment may present challenges for candidates who prefer a more structured or slower-paced work environment
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Figma's remote-friendly work environment may present challenges for candidates who prefer an in-office work environment
ASSUMPTION: While Figma offers numerous benefits and growth opportunities, the role may present challenges for candidates who prefer a more structured or in-office work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on product design content strategy and storytelling within the design community
- Similar roles may include content strategist roles focused on technology, software, or other industries, but may not have the same level of focus on product design
- Career paths for this role may include transitioning into a leadership role within the Story Studio team or expanding into other content-related areas within Figma
ASSUMPTION: While this role is unique in its focus on product design content strategy, similar roles may offer comparable career growth and development opportunities.
📝 Sample Projects
- Creating a series of blog posts that showcase the design process behind a new product feature
- Developing a multimedia campaign that highlights the impact of design on user experience and business outcomes
- Collaborating with a product team to create a case study that showcases their design workflow and innovative design solutions
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role, but the specific projects may vary based on the candidate's skills and the team's needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does Figma support the growth and development of its employees?
- What are the biggest challenges facing the Story Studio team, and how can this role help address them?
- How does Figma approach diversity, equity, and inclusion in its hiring and internal practices?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best design-focused writing samples
- Prepare for the interview process by reviewing Figma's design principles and understanding their design process
- Follow up with Figma after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
