Content Strategist (Remote Canada) - Future Opening

📌 Core Information

🔹 Job Title: Content Strategist (Remote Canada - Future Opening)

🔹 Company: Directive Consulting

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing custom marketing strategies aligned with client goals and Directive best practices.
• Overseeing the execution of strategies, ensuring tasks are assigned, tracked, and completed on time.
• Acting as the main point of contact for clients, building strong, trust-based relationships.
• Conducting comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities.
• Executing on-page and off-page optimization strategies to enhance search visibility and drive organic traffic growth.

ASSUMPTION: This role requires a balance of strategic thinking, project management, and technical SEO skills. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams to deliver high-quality campaigns that meet client expectations.

📋 Key Responsibilities

✅ Develop and implement custom marketing strategies aligned with client goals and Directive best practices.

✅ Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time.

✅ Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment.

✅ Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights.

✅ Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production.

✅ Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals.

✅ Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time using Asana.

✅ Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations.

✅ Act as the main point of contact for clients, building strong, trust-based relationships through proactive communication.

✅ Prepare and present regular updates on client strategy progress, including bi-weekly meetings, monthly and quarterly reports, and bi-annual business review presentations.

✅ Conduct comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities, delivering actionable recommendations to improve site performance and rankings.

✅ Execute on-page and off-page optimization strategies, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility.

✅ Develop and implement link-building campaigns, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the company and the specific client portfolio assigned to the candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 2-5 years of experience in content strategy, SEO, or a related role.

Required Skills:

• Proven expertise in content strategy and technical SEO.
• Strong analytical skills and data-driven mindset.
• Excellent project management skills and ability to manage multiple projects simultaneously.
• Strong communication and interpersonal skills, with the ability to build and maintain client relationships.
• Proficiency in tools such as Screaming Frog, advanced SEMrush, GA4, Google Search Console, and Excel (formulas, VLOOKUPs, pivot tables).

Preferred Skills:

• Experience with Ahrefs or STAT.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, a strong understanding of B2B tech and SaaS marketing would be beneficial for this role, as Directive Consulting specializes in this area.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - CAD 90,000 per year (based on industry standards for a mid-level content strategist role in Toronto)

Benefits:

• Set living wage.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• Mental health support through certified therapists and Headspace membership.
• Physical health support through Gympass.
• Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, which scales in total amount over time.
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from anywhere in Canada.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in B2B tech and SaaS marketing.

Company Size: 51-200 employees, which offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2014, with a history of generating over $1B in revenue for clients in the last 10 years.

Company Description:

• Directive Consulting is the performance marketing agency built for B2B companies.
• Their proven Customer Generation methodology has generated +$1B in revenue for clients in the last 10 years by blending best-in-class campaigns across Paid Media, Content + SEO, Design, Strategy, and RevOps.
• Their global team brings clients' performance marketing campaign results to life, helping B2B brands stop guessing about marketing ROI and start predicting sales revenue with industry-leading financial modeling.

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• and Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a well-established company with a strong focus on performance marketing and a proven track record of success in the B2B tech and SaaS marketing space.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company.

Reporting Structure: The Content Strategist will report directly to an Associate Director (AsD) and work closely with cross-functional teams, including content writers, designers, and project managers.

Work Arrangement: Remote (Canada), with the option to work from Directive's state-of-the-art offices in Irvine, California.

Growth Opportunities:

• Advancement to Senior Content Strategist or other leadership roles within the company.
• Expanding expertise in related areas, such as Paid Media, Design, or Marketing Operations.
• Potential opportunities to work on global accounts and collaborate with international teams.

ASSUMPTION: This role offers a clear path for career growth and development within the company, with opportunities to take on more responsibility and advance to leadership positions over time.

🌍 Location & Work Environment

Office Type: Remote-first, with state-of-the-art offices in Irvine, California, and the option to work from any location in Canada.

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

• Toronto is the capital of the province of Ontario and the largest city in Canada.
• It is a multicultural city with a diverse range of neighborhoods and attractions.
• The city has a humid continental climate, with warm summers and cold winters.

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from anywhere in Canada.

ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in Canada, with the option to enjoy Directive's state-of-the-art offices in Irvine, California, when desired.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team.
• Technical assessment or case study to evaluate content strategy and SEO skills.
• Final interview with the hiring manager and potential team members.
• Background check and onboarding.

Key Assessment Areas:

• Content strategy and SEO skills.
• Project management and organizational skills.
• Communication and interpersonal skills.
• Cultural fit and alignment with Directive's core values.

Application Tips:

• Tailor your resume and cover letter to highlight your content strategy and SEO skills, as well as any relevant experience with B2B tech or SaaS marketing.
• Prepare for the technical assessment or case study by brushing up on your content strategy and SEO knowledge and practicing your problem-solving skills.
• Research Directive Consulting's company culture and values to ensure a strong cultural fit and alignment with the company's mission and vision.

ATS Keywords: Content Strategy, Technical SEO, Analytics, Project Management, Client Communication, Data Analysis, SEO Audits, On-page Optimization, Off-page Optimization, Link Building, Google Analytics, SEMrush, Screaming Frog, Excel, Content Campaigns

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on content strategy and SEO skills, as well as cultural fit and alignment with Directive's core values.

🛠️ Tools & Technologies

• Screaming Frog
• Advanced SEMrush
• GA4
• Google Search Console
• Excel (formulas, VLOOKUPs, pivot tables)
• Ahrefs (nice to have)
• STAT (nice to have)
• BrightEdge (nice to have)

ASSUMPTION: The tools and technologies listed above are essential for the role and will be used on a daily basis to conduct SEO audits, execute optimization strategies, and track campaign performance.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our team members above all else.
• Transparency: We foster an open and honest environment where information is freely shared.
• Accountability: We take ownership of our work and hold ourselves and each other to high standards.
• Continuous Learning: We embrace a growth mindset and are always looking for ways to improve and learn.
• Collaboration: We work together to achieve our goals and support each other's success.

Work Style:

• Remote-first, with a focus on results and output rather than hours worked.
• Fast-paced and dynamic, with a strong emphasis on data-driven decision-making.
• Collaborative and supportive, with a team-oriented approach to problem-solving.
• Open and transparent, with regular communication and feedback.

Self-Assessment Questions:

• Do you have a deep understanding of content strategy and technical SEO, with a proven track record of driving organic growth and maximizing search visibility?
• Are you comfortable working independently and managing multiple projects simultaneously, with a strong focus on results and output?
• Do you thrive in a fast-paced, dynamic environment and enjoy collaborating with cross-functional teams to deliver high-quality campaigns that meet client expectations?
• Are you aligned with Directive's core values and committed to fostering a people-first, transparent, accountable, continuously learning, and collaborative work environment?

ASSUMPTION: Directive Consulting places a strong emphasis on cultural fit and alignment with the company's core values, as well as a growth mindset and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously, which can be challenging at times.
• The remote work arrangement may present unique challenges, such as maintaining work-life balance and ensuring effective communication and collaboration with team members.
• The role may require occasional travel to client sites or Directive's offices in Irvine, California, which can be disruptive to personal schedules and routines.
• The Toronto area may experience seasonal weather extremes, which can impact work arrangements and commuting times.

ASSUMPTION: The potential challenges listed above are not insurmountable and can be managed effectively with strong time management skills, effective communication, and a commitment to work-life balance.

📈 Similar Roles Comparison

• Compared to other content strategist roles, this position offers a unique blend of strategic thinking, project management, and technical SEO skills, with a strong focus on driving organic growth and maximizing search visibility.
• In the B2B tech and SaaS marketing space, Directive Consulting is known for its industry-leading financial modeling and data-driven approach to performance marketing, which sets this role apart from similar positions in other industries.
• Career-wise, this role offers a clear path for growth and development within the company, with opportunities to take on more responsibility and advance to leadership positions over time.

ASSUMPTION: This role offers a unique blend of strategic thinking, project management, and technical SEO skills, with a strong focus on driving organic growth and maximizing search visibility in the B2B tech and SaaS marketing space.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a B2B tech client and developing a tailored strategy to improve site performance and rankings.
• Executing on-page and off-page optimization strategies for a SaaS client, including keyword research, meta tag improvements, internal linking, and external outreach to enhance search visibility and drive organic traffic growth.
• Developing and implementing a link-building campaign for a B2B tech client, leveraging outreach strategies and partnerships to secure high-quality backlinks that drive domain authority and organic traffic growth.

ASSUMPTION: The sample projects listed above are representative of the types of tasks and responsibilities that the Content Strategist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Content Strategist at Directive Consulting, and how this role fits into the broader marketing strategy for clients?
• How does Directive Consulting approach collaboration and communication with clients, and what are the expectations for maintaining strong, trust-based relationships?
• What opportunities are there for growth and development within the company, and how does Directive Consulting support the career advancement of its team members?
• How does Directive Consulting measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and optimize strategies over time?
• What is the company's approach to work-life balance, and how does Directive Consulting support its team members in maintaining a healthy work-life balance, especially in a remote work environment?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content strategy and SEO skills, as well as any relevant experience with B2B tech or SaaS marketing.
• Prepare for the technical assessment or case study by brushing up on your content strategy and SEO knowledge and practicing your problem-solving skills.
• Research Directive Consulting's company culture and values to ensure a strong cultural fit and alignment with the company's mission and vision.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.