DEPT® is seeking a Content Strategist, SEO to manage client accounts and execute content strategies aligned with SEO goals. This role involves overseeing content creation, optimization, and performance tracking while maintaining strong client communications. The ideal candidate will have a minimum of 4 years of relevant work experience, with a strong background in content strategy, editorial oversight, and SEO best practices. Proven ability to develop and guide content production across multiple client accounts is essential.
📋 Key Responsibilities
🔹 Content Strategy Execution:
- Develop and implement content strategies for assigned accounts.
- Collaborate with internal teams (SEO, design, development) to execute content strategies and ensure timely delivery.
🔹 SEO & Performance Optimization:
- Monitor content performance and optimize strategies based on data insights.
- Provide actionable recommendations to clients for improving content performance.
🔹 Account Management:
- Independently manage a portfolio of medium to large client accounts, ensuring content strategies align with SEO goals and client objectives.
- Serve as the primary point of contact for day-to-day client communications.
🔹 Client Communication & Reporting:
- Provide regular performance updates and strategic recommendations to clients.
- Ensure transparent communication on deliverables, timelines, and progress.
🔹 Content Creation & Editing:
- Write, edit, and deliver high-quality content for various formats (blogs, landing pages, etc.), ensuring it meets client needs and SEO requirements.
🔹 Team Collaboration:
- Work with internal teams to execute integrated content strategies.
- Ensure content is optimized for both SEO and user experience.
🔹 Process Improvement:
- Identify and implement improvements to content creation processes, ensuring workflows are efficient and scalable.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience:
- A minimum of 4 years of relevant work experience in content strategy, editorial oversight, and SEO best practices.
Required Skills:
- Proven ability to develop and guide content production across multiple client accounts.
- Strong project management skills, capable of coordinating freelance writers and ensuring timely delivery of content assets.
- Curiosity, flexibility, and eagerness to collaborate closely with cross-functional teams.
- Interest in developing expertise in managing client accounts and executing content strategies.
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
- Familiarity with content management systems (CMS) and marketing automation platforms.
- Knowledge of HTML, CSS, and JavaScript.
💰 Compensation & Benefits
Salary Range:
- Salt Lake City, UT: $65,300 - $85,000 USD
- Denver, CO: $68,200 - $85,000 USD
- Atlanta, GA: $68,200 - $85,000 USD
- Chicago, IL: $74,300 - $85,000 USD
- Boston, MA & Newburyport, MA: $74,300 - $85,000 USD
- New York, NY: $74,300 - $85,000 USD
- San Diego, CA & Los Angeles, CA: $74,300 - $85,000 USD
Benefits:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- Paid Time Off (PTO)
- Paid Company Holidays
- Parental Leave
Work Hours:
- Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2006 (Amsterdam, Netherlands)
Company Description: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more. With a team of 4,000+ digital specialists across 30+ locations on 5 continents, DEPT® delivers pioneering work on a global scale with a boutique culture. Committed to making a positive impact on the planet, DEPT® has been Climate Neutral and B Corporation certified since 2021.
Company Specialties: Digital Craftmanship, Campaigns, Social, Data-Driven Marketing, B2B Marketing, Digital Marketing, Creativity, Technology, Strategy, Digital, Brand, Advertising, Design, Data, Intelligence, Organization, UX, Agency, Content, Digital Products, and AI.
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years)
Reporting Structure: Reports directly to the Associate Director or Senior Content Strategist, depending on the specific role and location.
Work Arrangement:
- Hybrid: 3 days per week in the office (Denver, CO; Chicago, IL; Boston, MA & Newburyport, MA)
- Remote: Must be located within 50 miles of the specified cities for other locations.
Growth Opportunities:
- Identify opportunities for account growth, including upselling content services.
- Collaborate with Senior Content Strategists to create actionable growth plans.
🌍 Location & Work Environment
Office Type:
- Hybrid: Denver, CO; Chicago, IL; Boston, MA & Newburyport, MA
- Remote: Salt Lake City, UT; Atlanta, GA; New York, NY; San Diego, CA & Los Angeles, CA
Office Location(s):
- Denver, CO: 3320 Walnut St, Denver, CO 80205
- Chicago, IL: One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606
- Boston, MA & Newburyport, MA: 35 India St, Boston, MA 02110; 20 Inn St, Newburyport, MA 01950
Geographic Context:
- Salt Lake City, UT: Known for its outdoor recreation, cultural attractions, and growing tech industry.
- Denver, CO: Offers a mix of urban living, outdoor recreation, and a thriving cultural scene.
- Atlanta, GA: A major hub for business, entertainment, and culture in the southeastern United States.
- Chicago, IL: Known for its diverse neighborhoods, vibrant arts and culture, and robust food scene.
- Boston, MA & Newburyport, MA: Historic cities with a rich cultural heritage, strong educational institutions, and a thriving tech industry.
- New York, NY: A global hub for finance, media, and entertainment, offering diverse neighborhoods and cultural experiences.
- San Diego, CA & Los Angeles, CA: Known for their Mediterranean climate, beaches, and diverse cultural attractions.
Work Schedule:
- Hybrid: 3 days per week in the office, with the remaining days working remotely.
- Remote: Flexible work schedule, with core hours between 9:00 AM - 5:00 PM in the respective time zone.
💼 Interview & Application Insights
Typical Process:
1. Online application review
2. Phone or video screening
3. In-depth interview with the hiring manager and/or team members
4. Final interview with the Associate Director or Senior Content Strategist
5. Background check and reference check (if applicable)
6. Job offer and onboarding
Key Assessment Areas:
- Content strategy development and execution
- SEO knowledge and application
- Client communication and management skills
- Project management and team collaboration
- Problem-solving and adaptability
Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
2. Showcase your understanding of content strategy, SEO, and client management in your application materials.
3. Prepare examples of your content strategy work, SEO successes, and client management achievements for the interview.
ATS Keywords:
- Content Strategy
- SEO
- Account Management
- Client Communication
- Content Creation
- Editing
- Project Management
- Data Insights
- Team Collaboration
- Process Improvement
- Curiosity
- Flexibility
- Leadership
- Performance Tracking
- User Experience
🛠 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Collaboration and teamwork
- Continuous learning and improvement
- Transparency and open communication
- Work-life balance and well-being
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
1. How do you align with DEPT®'s company values, particularly the pioneering spirit and continuous learning?
2. Describe your experience working in a hybrid or remote work environment and how you maintain productivity and communication.
3. How do you approach managing client relationships and ensuring client satisfaction in a remote or hybrid setting?
🛠 Potential Challenges
Role-Specific Challenges:
- Managing multiple client accounts simultaneously, each with unique content strategies and SEO goals.
- Balancing content creation, optimization, and performance tracking responsibilities.
- Collaborating with cross-functional teams and stakeholders to execute integrated content strategies.
Company/Industry-Specific Challenges:
- Keeping up with the latest SEO trends, algorithm updates, and best practices.
- Adapting to changes in client needs, market trends, and industry regulations.
- Maintaining a strong work-life balance while managing a remote or hybrid work arrangement.
Location-Specific Challenges:
- Adapting to local time zones and communication preferences when working with clients and team members across different regions.
- Navigating local labor laws, tax requirements, and benefits regulations for remote employees.
📈 Similar Roles Comparison
How this role differs from related positions:
- Content Strategist vs. SEO Specialist: Content Strategists focus on developing and executing content strategies, while SEO Specialists focus on optimizing content for search engine rankings and improving organic traffic.
- Content Strategist vs. Account Manager: Content Strategists focus on content strategy and execution, while Account Managers focus on client relationship management, project management, and ensuring client satisfaction.
Industry-specific context:
- The advertising and marketing industry is dynamic and fast-paced, requiring continuous learning and adaptation to new trends and technologies.
- Content strategy and SEO roles are in high demand as businesses increasingly prioritize digital marketing and online presence.
Career path comparison:
- Content Strategist: Can progress to Senior Content Strategist, Associate Director, or Director of Content Strategy roles.
- SEO Specialist: Can advance to Senior SEO Specialist, SEO Manager, or Director of SEO roles.
- Account Manager: Can move to Senior Account Manager, Account Director, or other related management roles.
📝 Sample Projects
1. Developing a comprehensive content strategy for a large e-commerce client, including keyword research, content auditing, and competitor analysis.
2. Executing a successful SEO campaign for a B2B tech company, resulting in a 30% increase in organic traffic within six months.
3. Managing a content creation project for a major retail client, overseeing a team of freelance writers and ensuring timely delivery of high-quality content assets.
💡 Key Questions to Ask During Interview
1. What are the most significant challenges facing the content team currently, and how can this role help address them?
2. How does DEPT® support the professional development and growth of its Content Strategists?
3. What are the key priorities for this role in the first 30, 60, and 90 days?
4. How does DEPT® measure the success of its content strategies, and what KPIs are most important for this role?
5. What is the typical career path for a Content Strategist at DEPT®, and what opportunities exist for growth and advancement?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
3. Prepare examples of your content strategy work, SEO successes, and client management achievements for the interview.
4. Follow up on your application status one week after submission, if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
Disclaimer:
This job description is for informational purposes only and does not constitute a contract of employment. DEPT® is an equal opportunity employer and welcomes applications from all qualified individuals. The anticipated salary ranges provided are estimates and may vary based on factors such as experience, expertise, and location. DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.
