📌 Core Information
🔹 Job Title: Content Strategist (Social Media)
🔹 Company: LT
🔹 Location: Phoenix, Arizona (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Hands-on content creation with a focus on social media platforms
- Strategic planning and execution of social media campaigns
- Influencer management and collaboration with internal teams
- Performance monitoring and data-informed decision making
ASSUMPTION: This role requires a strong blend of creative and strategic skills, with a focus on execution and data-driven optimization.
📋 Key Responsibilities
✅ Lead the end-to-end content production process, including writing, designing, editing, and publishing social-first content
✅ Create high-quality graphics, animations, and short-form videos using tools like Canva, CapCut, and Adobe Express
✅ Build monthly content calendars and campaign plans that align with client objectives and platform best practices
✅ Identify and vet influencer partners, lead outreach, and develop clear briefs for influencer content
✅ Collaborate with internal teams to ideate and pitch compelling campaigns, series, or one-off content ideas
✅ Monitor performance across platforms, use data to inform future creative decisions, and present content recaps to internal and client teams
ASSUMPTION: This role requires strong organizational skills, creative instincts, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of social content creation experience, ideally in an agency or high-volume brand setting
Required Skills:
- Proficiency in Canva, CapCut, Adobe Express, or similar tools
- Strong copywriting skills with the ability to write in multiple brand voices and tones
- Experience managing social content across Instagram, TikTok, Facebook, and LinkedIn
- Comfort with managing influencer relationships, contracts, briefs, and content deliverables
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Confidence presenting work internally and to clients, with a collaborative and open mindset
Preferred Skills:
- Light Adobe Creative Suite skills
- Experience with Brandwatch or similar platforms
- Comfort being on camera
ASSUMPTION: Candidates should have a strong portfolio showcasing their creative skills and experience with social media content creation.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for mid-level social media content strategists in Phoenix, Arizona)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: LT is a full-service marketing agency focused on creating meaningful customer experiences based on strategic insights. They specialize in advertising, public relations, interactive marketing, research, media, and social media services.
Company Size: 51-200 employees (Mid-sized agency with a collaborative and creative work environment)
Founded: 1962 (Established agency with a rich history and extensive industry experience)
Company Description:
- LT considers itself a trusted partner for businesses seeking innovative, impactful marketing solutions and unforgettable customer experiences
- The agency focuses on industries where experience truly counts, such as higher education, healthcare, gaming/entertainment, tourism, technology, homebuilding, franchise & retail, and non-profit sectors
- LT offers a full range of marketing services, from data analytics and brand development to creative content, digital media, and public relations
- The agency is known for its customer-first approach, validated by its use of Net Promoter Score to measure the effectiveness of its client partnerships
Company Specialties:
- Advertising
- Public Relations
- Interactive (Digital) Marketing
- Research
- Media
- Social Media
Company Website: www.laneterralever.com
ASSUMPTION: LT's extensive industry experience and full-service marketing capabilities make it an attractive option for candidates seeking a well-rounded agency environment.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Content Strategist (Social Media) will report directly to the Director of Content Strategy
Work Arrangement: Hybrid (2-3 days on-site per week, with the remaining days working remotely)
Growth Opportunities:
- Potential advancement to Senior Content Strategist or similar role with increased responsibilities and team leadership
- Opportunities to work on diverse client projects and expand industry knowledge
- Professional development opportunities, such as workshops, conferences, and online courses
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in social media content strategy and management.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and dedicated meeting rooms
Office Location(s): 645 E Missouri Ave, Phoenix, Arizona 85012, US
Geographic Context:
- Phoenix, Arizona is a vibrant, sun-drenched city with a growing tech industry and a diverse cultural scene
- The office is conveniently located in the heart of Phoenix, with easy access to public transportation and nearby amenities
- The city offers a mix of urban and suburban living options, with a generally affordable cost of living compared to other major metropolitan areas
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (2-3 days on-site per week, with the remaining days working remotely)
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, with the opportunity to collaborate in person and work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- In-depth behavioral and skills-based interview with the hiring manager and a team member
- Final interview with the Director of Content Strategy and a senior team member
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and creative assessment
- Social media strategy and planning skills
- Influencer management and collaboration abilities
- Data-driven decision making and performance monitoring
- Cultural fit and alignment with LT's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience for this specific role
- Include a link to your portfolio or a PDF attachment showcasing your creative work
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research LT's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
ATS Keywords: Social Media Strategy, Content Creation, Influencer Management, Graphic Design, Video Editing, Performance Monitoring, Adobe Creative Suite, Brandwatch, Hybrid Work Arrangement
ASSUMPTION: LT uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Canva
- CapCut
- Adobe Express
- Adobe Creative Suite (optional)
- Brandwatch or similar social listening platforms
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Monday.com)
ASSUMPTION: Familiarity with these tools is preferred, but LT is willing to train the right candidate on their specific platforms and workflows.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Integrity and transparency
- Customer-centric approach
- Continuous learning and improvement
Work Style:
- Creative and strategic thinking
- Data-driven decision making
- Strong communication and presentation skills
- Ability to work independently and in a team environment
- Adaptability and flexibility in a dynamic agency setting
Self-Assessment Questions:
- How do your creative skills and work style align with LT's company values?
- Can you provide an example of a successful social media campaign you've managed, and what made it effective?
- How do you approach managing influencer relationships, and what strategies have you used to ensure successful collaborations?
ASSUMPTION: LT values candidates who can demonstrate a strong cultural fit and a passion for creating meaningful customer experiences through innovative marketing strategies.
⚠️ Potential Challenges
- The role may require occasional overtime or weekend work to meet project deadlines
- Managing multiple client projects simultaneously can be challenging, requiring strong organizational skills and time management
- Working in a fast-paced agency environment may be demanding, with tight deadlines and shifting priorities
- The role may require occasional travel for client meetings or industry events
ASSUMPTION: These challenges are inherent to working in a dynamic agency setting and can be managed effectively with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position focuses heavily on content creation and influencer management
- Compared to in-house marketing roles, this agency position offers exposure to a diverse range of clients and industries
- Career progression in this role may differ from that of a traditional marketing career path, with opportunities to specialize in social media content strategy and management
ASSUMPTION: This role offers unique advantages and challenges compared to similar positions in the industry, and candidates should consider their career goals and preferences when evaluating this opportunity.
📝 Sample Projects
- Developing a social-first content calendar for a higher education client, featuring a mix of educational, engaging, and humorous content to appeal to a diverse audience
- Managing an influencer campaign for a gaming client, involving strategic outreach, brief development, and content delivery tracking
- Creating a visually compelling brand guide and style template for a new client, ensuring consistent branding across all social media platforms
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, showcasing the candidate's ability to develop and execute effective social media content strategies.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a social media content project, from ideation to execution and performance analysis?
- How does LT approach collaboration and feedback between content strategists, designers, and account managers?
- What opportunities are there for professional development and growth within the content strategy team?
- How does LT support work-life balance for employees, particularly those working in a hybrid arrangement?
- Can you provide an example of a successful social media campaign LT has executed, and what made it effective?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and allows you to better understand LT's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this specific role
- Include a link to your portfolio or a PDF attachment showcasing your creative work
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research LT's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
